Barbados Audience in Germany
Barbados has an estimated audience of 267,099 people in Germany. 52.5% are female, 47.5% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Edinburgh Airport, Saint Lucia, Barber County, Kansas, Athlete, Newcastle Airport.
The average Barbados fan in Germany is 43.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Edinburgh Airport, Saint Lucia, Barber County, Kansas, with strongest over-indexing on Edinburgh Airport (75.99× the country average). Demographically, the Barbados audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Barbados fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.5 |
| Estimated audience size | 267,099 |
Audience persona
The typical Barbados fan in Germany is balanced, around 43.5 years old, with strong Travelling tendencies and a notable affinity for Edinburgh Airport.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,147 | 1.11× |
| Bayern | 48,098 | 1.12× |
| Baden-Württemberg | 40,619 | 1.11× |
| Niedersachsen | 25,689 | 0.99× |
| Hessen | 25,003 | 1.23× |
| Rheinland-Pfalz | 14,018 | 1.05× |
| Berlin | 13,380 | 1.12× |
| Sachsen | 13,150 | 1× |
| Schleswig-Holstein | 9,271 | 0.97× |
| Brandenburg | 7,254 | 0.88× |
| Hamburg | 6,584 | 1.09× |
| Thüringen | 6,105 | 0.9× |
| Sachsen-Anhalt | 5,849 | 0.85× |
| Mecklenburg-Vorpommern | 4,133 | 0.81× |
| Saarland | 2,697 | 0.82× |
| Bremen | 2,175 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Edinburgh Airport | 75.99× | Travel & Leisure |
| Saint Lucia | 72.08× | Travel & Leisure |
| Barber County, Kansas | 118.35× | Travel & Leisure |
| Athlete | 48.35× | Music & Radio |
| Newcastle Airport | 145.08× | Travel & Leisure |
| Grenada | 116.97× | Travel & Leisure |
| Cath Kidston | 27.01× | Fashion & Accessoires |
| Port Royal | 72.54× | Travel & Leisure |
| BBC Food | 97.51× | Food & Beverages |
| Borough Market | 110.34× | Shopping |
| Aruba | 42.13× | Travel & Leisure |
| Museum of London | 176.68× | Arts & Culture |
| Bora Bora | 22.3× | Travel & Leisure |
| Marco Pierre White | 54.36× | Food & Beverages |
| Eric Bompard | 129.6× | Fashion & Accessoires |
| Barbershop music | 20.03× | Music & Radio |
| Camden Market | 79.56× | Travel & Leisure |
| Barberia | 26.05× | Beauty & Wellness |
| Beard oil | 25.3× | Beauty & Wellness |
| Cayman Islands | 54.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.66 |
| Quality Awareness | PREMIUM | 1.65 |
| Luxury Orientation | PREMIUM | 1.64 |
| Individualism | JOY | 1.52 |
| Community Orientation | OPEN | 1.48 |
| Design Affinity | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.1% |
| United Kingdom | 11.8% |
| Canada | 4.9% |
See Barbados audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Barbados have in Germany?
Barbados has an estimated audience of 267,099 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Barbados fans?
52.5% of Barbados fans are female, 47.5% are male, with an average age of 43.5 years.
Which brands do Barbados fans like most?
Barbados fans show strongest brand affinity for Edinburgh Airport (75.99×), Saint Lucia (72.08×), and Barber County, Kansas (118.35×) over the country average.
Where do Barbados fans live in Germany?
Barbados fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,147), Bayern (reach 48,098), and Baden-Württemberg (reach 40,619). These three regions account for the largest share of the active audience.
What other brands do Barbados fans also like?
Beyond Barbados itself, the audience over-indexes on Saint Lucia (72.08×), Barber County, Kansas (118.35×), Athlete (48.35×), and Newcastle Airport (145.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barbados. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.