Rascasse Audience Intelligence

Barbados Audience in Germany

A data profile of the people who buy, follow and care about Barbados in Germany — modelled from more than twelve digital signal sources. Barbados has an estimated audience of 267,099 people in Germany.

#155among Country in Germany#1814among POI in Germany#1535in Travel & Leisure

The average Barbados fan in Germany is 43.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Edinburgh Airport, Saint Lucia, Barber County, Kansas, with strongest over-indexing on Edinburgh Airport (75.99× the country average).

Demographically, the Barbados audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Barbados fan in Germany is balanced, around 43.5 years old, with strong Design Affinity tendencies and a notable affinity for Edinburgh Airport.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barbados profile in Germany.

Audience size
267K
in Germany
Gender
52.5%♀
47.5% male
Age
43.5
average years
Country rank
#18836
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barbados fans

52.5% are female, 47.5% are male, average age 43.5.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Barbados audience in Germany
MetricValue
Female52.5%
Male47.5%
Average age43.5
Estimated audience size267,099
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Barbados audience in Germany
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4927%
50+28%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Barbados audience comes from Germany.

Worldwide audience distribution share by country for Barbados
CountryShare
United States31.9%
United Kingdom11.7%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barbados audience in Germany is strongest.

Fig. 05

Top regions by affinity

Barbados fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.11×
02Niedersachsen~30K1.06×
03Nordrhein-Westfalen~60K1.04×
04Bayern~40K1.04×
05Baden-Württemberg~40K1.04×
06Sachsen~10K1.04×
07Schleswig-Holstein~10K1.02×
08Thüringen~7K1.02×
09Rheinland-Pfalz~10K1.01×
10Brandenburg~8K1.01×
11Hamburg~6K1.01×
12Berlin~10K0.98×
13Mecklenburg-Vorpommern~5K0.98×
14Sachsen-Anhalt~7K0.97×
15Bremen~2K0.93×
16Saarland~3K0.85×
Fig. 06

Affinity by region

Affinity by region — Barbados, Germany
0.85×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barbados audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barbados audience
#·InterestCategoryAffinity×
01Museum of LondonArts & Culture176.68×
02Newcastle AirportTravel & Leisure145.08×
03Eric BompardFashion & Accessoires129.60×
04Barber County, KansasTravel & Leisure118.35×
05GrenadaTravel & Leisure116.97×
06Borough MarketShopping110.34×
07BBC FoodFood & Beverages97.51×
08Camden MarketTravel & Leisure79.56×
09Edinburgh AirportTravel & Leisure75.99×
10Port RoyalTravel & Leisure72.54×
11Saint LuciaTravel & Leisure72.08×
12Cayman IslandsTravel & Leisure54.90×
13Marco Pierre WhiteFood & Beverages54.36×
14AthleteMusic & Radio48.35×
15ArubaTravel & Leisure42.13×
16Cath KidstonFashion & Accessoires27.01×
17BarberiaBeauty & Wellness26.05×
18Beard oilBeauty & Wellness25.30×
19Bora BoraTravel & Leisure22.30×
20Barbershop musicMusic & Radio20.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barbados audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barbados audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.97×
TravellingTHRILL1.61×
Risk AppetiteTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barbados audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.85×
Need for SecurityCONSERVATISM0.91×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barbados have in Germany?

Barbados has an estimated audience of 267,099 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Barbados fans?

52.5% of Barbados fans are female, 47.5% are male, with an average age of 43.5 years.

03

Which brands do Barbados fans like most?

Barbados fans show strongest brand affinity for Edinburgh Airport (75.99×), Saint Lucia (72.08×), and Barber County, Kansas (118.35×) over the country average.

04

Where do Barbados fans live in Germany?

Barbados fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Barbados fans also like?

Beyond Barbados itself, the audience over-indexes on Saint Lucia (72.08×), Barber County, Kansas (118.35×), Athlete (48.35×), and Newcastle Airport (145.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Barbados audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Barbados. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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