Edinburgh Airport Audience in Germany
Edinburgh Airport has an estimated audience of 125,170 people in Germany. 63.0% are female, 37.0% are male, average age 47.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Las Iguanas, Hip Homeschool Moms, Hà Tĩnh, Haugesund, Hafjell.
The average Edinburgh Airport fan in Germany is 47.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Las Iguanas, Hip Homeschool Moms, Hà Tĩnh, with strongest over-indexing on Las Iguanas (95.55× the country average). Demographically, the Edinburgh Airport audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Airport
Demographics of Edinburgh Airport fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 47.2 |
| Estimated audience size | 125,170 |
Audience persona
The typical Edinburgh Airport fan in Germany is more female, around 47.2 years old, with strong Mindfulness tendencies and a notable affinity for Las Iguanas.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,505 | 1.32× |
| Bayern | 48,887 | 1.09× |
| Baden-Württemberg | 38,599 | 1.02× |
| Hessen | 30,613 | 1.45× |
| Berlin | 24,578 | 1.98× |
| Niedersachsen | 22,995 | 0.85× |
| Rheinland-Pfalz | 13,047 | 0.94× |
| Hamburg | 10,697 | 1.7× |
| Brandenburg | 10,357 | 1.2× |
| Schleswig-Holstein | 9,312 | 0.93× |
| Sachsen | 5,716 | 0.42× |
| Thüringen | 3,949 | 0.56× |
| Sachsen-Anhalt | 3,409 | 0.47× |
| Bremen | 2,722 | 1.15× |
| Mecklenburg-Vorpommern | 2,624 | 0.49× |
| Saarland | 1,449 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Las Iguanas | 95.55× | Food & Beverages |
| Hip Homeschool Moms | 56.78× | Kids & Family |
| Hà Tĩnh | 6.02× | Travel & Leisure |
| Haugesund | 3.06× | Travel & Leisure |
| Hafjell | 1.75× | Travel & Leisure |
| Hope Springs | 1.74× | Movies & TV |
| XPO Logistics | 1.55× | Business & Career |
| Hoogezand-Sappemeer | 5.09× | Travel & Leisure |
| Hohen Neuendorf | 1.5× | Travel & Leisure |
| Dalarna University College | 10.09× | Business & Career |
| Inner Sanctum (band) | 1.71× | Music & Radio |
| Disney Infinity 3.0 | 1.82× | Games |
| Seminis | 2.44× | Home & Garden |
| Jérémie | 2.08× | Travel & Leisure |
| University of Chicago Oriental Institute | 1.7× | Business & Career |
| Oddworld Inhabitants | 1.59× | Games |
| Ingrid Romero | 1.72× | Internet & Social Media |
| Irakli Alasania | 1.93× | Politics & Society |
| Narvik University College | 2.3× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 0.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 51.3% |
| Ireland | 9.0% |
| Germany | 7.6% |
See Edinburgh Airport audiences in other countries
More Airport audiences in Germany
- Santorini (Thira) National Airport (4,377,100)
- Airport (4,003,920)
- Flughafen Stuttgart (1,425,190)
- Flughafen Hannover (1,187,242)
- Frankfurt Airport (819,855)
Frequently asked questions
How many fans does Edinburgh Airport have in Germany?
Edinburgh Airport has an estimated audience of 125,170 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Edinburgh Airport fans?
63.0% of Edinburgh Airport fans are female, 37.0% are male, with an average age of 47.2 years.
Which brands do Edinburgh Airport fans like most?
Edinburgh Airport fans show strongest brand affinity for Las Iguanas (95.55×), Hip Homeschool Moms (56.78×), and Hà Tĩnh (6.02×) over the country average.
Where do Edinburgh Airport fans live in Germany?
Edinburgh Airport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,505), Bayern (reach 48,887), and Baden-Württemberg (reach 38,599). These three regions account for the largest share of the active audience.
What other brands do Edinburgh Airport fans also like?
Beyond Edinburgh Airport itself, the audience over-indexes on Hip Homeschool Moms (56.78×), Hà Tĩnh (6.02×), Haugesund (3.06×), and Hafjell (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Edinburgh Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.