Flughafen Hannover Audience in Germany
Flughafen Hannover has an estimated audience of 1,187,241 people in Germany. 47.9% are female, 52.1% are male, average age 41.4. Top regions: Niedersachsen, Nordrhein-Westfalen, Sachsen-Anhalt. Top brand affinities: Tagesschau, Satire, Transfermarkt, German television comedy, Pets.
The average Flughafen Hannover fan in Germany is 41.4 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Sachsen-Anhalt. Top brand affinities include Tagesschau, Satire, Transfermarkt, with strongest over-indexing on Tagesschau (2.85× the country average). Demographically, the Flughafen Hannover audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Airport
Demographics of Flughafen Hannover fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 41.4 |
| Estimated audience size | 1,187,241 |
Audience persona
The typical Flughafen Hannover fan in Germany is balanced, around 41.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 823,717 | 7.14× |
| Nordrhein-Westfalen | 198,169 | 0.76× |
| Sachsen-Anhalt | 50,188 | 1.63× |
| Hamburg | 37,728 | 1.41× |
| Schleswig-Holstein | 33,366 | 0.78× |
| Hessen | 32,251 | 0.36× |
| Bayern | 23,435 | 0.12× |
| Bremen | 18,075 | 1.78× |
| Thüringen | 16,176 | 0.53× |
| Baden-Württemberg | 15,029 | 0.09× |
| Berlin | 13,624 | 0.26× |
| Sachsen | 12,744 | 0.22× |
| Mecklenburg-Vorpommern | 11,024 | 0.49× |
| Brandenburg | 10,179 | 0.28× |
| Rheinland-Pfalz | 5,289 | 0.09× |
| Saarland | 898 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.85× | Movies & TV |
| Satire | 5.97× | Literature |
| Transfermarkt | 2.95× | Sports |
| German television comedy | 5.79× | Movies & TV |
| Pets | 1.61× | Pets & Animals |
| Automobiles | 1.65× | Cars & Mobility |
| Headphones | 4.3× | Technology & Electronics |
| Westdeutscher Rundfunk | 2.9× | Movies & TV |
| Fachhochschule | 5.54× | Business & Career |
| Family | 1.51× | Kids & Family |
| Vacations | 2.09× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Hygiene | 2.27× | Beauty & Wellness |
| Country rap | 4.03× | Music & Radio |
| Felix Baumgartner | 3.12× | Sports |
| Eintracht Frankfurt | 1.63× | Sports |
| FOCUS Online | 1.81× | News |
| Allgäu | 3.61× | Travel & Leisure |
| German language | 1.72× | Politics & Society |
| Stuttgart | 1.98× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.3 |
| Indulgence | JOY | 1.29 |
| Patriotism | CONSERVATISM | 1.26 |
| Sports Activity | POWER | 1.24 |
| Design Affinity | PREMIUM | 1.18 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.1% |
| Spain | 0.8% |
| Austria | 0.5% |
See Flughafen Hannover audiences in other countries
More Airport audiences in Germany
- Santorini (Thira) National Airport (4,377,100)
- Airport (4,003,920)
- Flughafen Stuttgart (1,425,190)
- Frankfurt Airport (819,855)
- Dubai International Airport (790,912)
Frequently asked questions
How many fans does Flughafen Hannover have in Germany?
Flughafen Hannover has an estimated audience of 1,187,241 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Flughafen Hannover fans?
47.9% of Flughafen Hannover fans are female, 52.1% are male, with an average age of 41.4 years.
Which brands do Flughafen Hannover fans like most?
Flughafen Hannover fans show strongest brand affinity for Tagesschau (2.85×), Satire (5.97×), and Transfermarkt (2.95×) over the country average.
Where do Flughafen Hannover fans live in Germany?
Flughafen Hannover fans in Germany are most concentrated in Niedersachsen (reach 823,717), Nordrhein-Westfalen (reach 198,169), and Sachsen-Anhalt (reach 50,188). These three regions account for the largest share of the active audience.
What other brands do Flughafen Hannover fans also like?
Beyond Flughafen Hannover itself, the audience over-indexes on Satire (5.97×), Transfermarkt (2.95×), German television comedy (5.79×), and Pets (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flughafen Hannover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.