Rascasse Audience Intelligence

Airport Audience in Germany

A data profile of the people who buy, follow and care about Airport in Germany — modelled from more than twelve digital signal sources. Airport has an estimated audience of 4,003,919 people in Germany.

The average Airport fan in Germany is 41.5 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tagesschau, Flight simulator, Public transport, with strongest over-indexing on Tagesschau (1.82× the country average).

Demographically, the Airport audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Airport fan in Germany is balanced, around 41.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tagesschau.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Airport profile in Germany.

Audience size
4M
in Germany
Gender
45.8%
54.2% male
Age
41.5
average years
Country rank
#1468
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Airport fans

45.8% are female, 54.2% are male, average age 41.5.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Airport audience in Germany
MetricValue
Female45.8%
Male54.2%
Average age41.5
Estimated audience size4,003,919
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Airport audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4926%
50+22%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Airport audience comes from Germany.

Worldwide audience distribution share by country for Airport
CountryShare
United States20.7%
United Kingdom6.7%
Brazil3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Airport audience in Germany is strongest.

Fig. 05

Top regions by affinity

Airport fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.55×
02Bayern~900K1.46×
03Hessen~400K1.41×
04Hamburg~100K1.28×
05Brandenburg~100K1.10×
06Baden-Württemberg~600K1.09×
07Bremen~40K1.09×
08Nordrhein-Westfalen~900K1.07×
09Rheinland-Pfalz~200K0.98×
10Niedersachsen~400K0.92×
11Schleswig-Holstein~100K0.92×
12Sachsen~200K0.84×
13Thüringen~70K0.70×
14Mecklenburg-Vorpommern~50K0.69×
15Saarland~30K0.66×
16Sachsen-Anhalt~70K0.63×
Fig. 06

Affinity by region

Affinity by region — Airport, Germany
0.63×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Airport audience
#·InterestCategoryAffinity×
01Dubai International AirportTravel & Leisure6.03×
02Cologne Bonn AirportTravel & Leisure5.29×
03Blake LivelyMovies & TV4.00×
04Flight simulatorGames3.76×
05Flightradar24Travel & Leisure3.01×
06Public transportCars & Mobility2.79×
07AirlineTravel & Leisure2.70×
08Robert RedfordMovies & TV2.26×
09Google FlightsTravel & Leisure2.24×
10CarpentryHome & Garden1.95×
11LodgingTravel & Leisure1.94×
12RefrigeratorHome & Garden1.91×
13TransfermarktSports1.83×
14TagesschauMovies & TV1.82×
15French BulldogPets & Animals1.76×
16EurowingsTravel & Leisure1.69×
17Modern architectureArts & Culture1.65×
18Solar energyHome & Garden1.63×
19Car rentalsCars & Mobility1.60×
20Efficient energy useTechnology & Electronics1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Airport audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.73×
Quality AwarenessPREMIUM1.70×
PatriotismCONSERVATISM1.52×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Airport audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Price SensitivityPREMIUM0.79×
Healthy LifestyleBALANCE0.88×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Airport have in Germany?

Airport has an estimated audience of 4,003,919 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Airport fans?

45.8% of Airport fans are female, 54.2% are male, with an average age of 41.5 years.

03

Which brands do Airport fans like most?

Airport fans show strongest brand affinity for Tagesschau (1.82×), Flight simulator (3.76×), and Public transport (2.79×) over the country average.

04

Where do Airport fans live in Germany?

Airport fans in Germany are most concentrated in Bayern (reach ~900K), Nordrhein-Westfalen (reach ~900K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Airport fans also like?

Beyond Airport itself, the audience over-indexes on Flight simulator (3.76×), Public transport (2.79×), Transfermarkt (1.83×), and Airline (2.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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