Airport Audience in Germany
Airport has an estimated audience of 4,003,919 people in Germany. 45.8% are female, 54.2% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Gudrun Sjödén, Snow White (Fables), Hypertext, Nurse education.
The average Airport fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Gudrun Sjödén, Snow White (Fables), with strongest over-indexing on CAC 40 (1.53× the country average). Demographically, the Airport audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Airport
Demographics of Airport fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 41.5 |
| Estimated audience size | 4,003,919 |
Audience persona
The typical Airport fan in Germany is balanced, around 41.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,034,581 | 1.18× |
| Bayern | 853,124 | 1.33× |
| Baden-Württemberg | 650,068 | 1.19× |
| Niedersachsen | 389,694 | 1× |
| Hessen | 381,096 | 1.25× |
| Berlin | 205,527 | 1.15× |
| Rheinland-Pfalz | 204,440 | 1.02× |
| Sachsen | 165,717 | 0.84× |
| Schleswig-Holstein | 145,802 | 1.01× |
| Brandenburg | 126,945 | 1.02× |
| Hamburg | 114,218 | 1.26× |
| Thüringen | 74,577 | 0.73× |
| Sachsen-Anhalt | 64,652 | 0.62× |
| Mecklenburg-Vorpommern | 55,433 | 0.73× |
| Bremen | 34,060 | 0.99× |
| Saarland | 32,881 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 1.53× | Business & Career |
| Gudrun Sjödén | 3.24× | Fashion & Accessoires |
| Snow White (Fables) | 1.73× | Literature |
| Hypertext | 2.02× | Technology & Electronics |
| Nurse education | 1.64× | Kids & Family |
| Superior Hiking Trail | 7.17× | Travel & Leisure |
| Hostelworld | 3.74× | Travel & Leisure |
| Carrie (novel) | 3.01× | Literature |
| Haruki Murakami | 4.46× | Literature |
| Jaguar F-Pace | 3.2× | Cars & Mobility |
| Pantsuit | 3.19× | Fashion & Accessoires |
| Hundertwasserhaus | 2.32× | Travel & Leisure |
| Elina Svitolina | 2.57× | Sports |
| Chalkidiki | 1.68× | Travel & Leisure |
| Acoustic music | 1.53× | Music & Radio |
| Weimar Republic | 1.94× | Politics & Society |
| Viator | 2.26× | Travel & Leisure |
| New Era (Namibia) | 1.51× | News |
| Phil Campbell (musician) | 1.78× | Music & Radio |
| Gender-neutral language | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.77 |
| Travelling | THRILL | 1.45 |
| Patriotism | CONSERVATISM | 1.44 |
| Indulgence | JOY | 1.4 |
| Sports Activity | POWER | 1.4 |
| Luxury Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 6.7% |
| Brazil | 3.8% |
See Airport audiences in other countries
More Airport audiences in Germany
- Santorini (Thira) National Airport (4,377,100)
- Flughafen Stuttgart (1,425,190)
- Flughafen Hannover (1,187,242)
- Frankfurt Airport (819,855)
- Dubai International Airport (790,912)
Frequently asked questions
How many fans does Airport have in Germany?
Airport has an estimated audience of 4,003,919 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Airport fans?
45.8% of Airport fans are female, 54.2% are male, with an average age of 41.5 years.
Which brands do Airport fans like most?
Airport fans show strongest brand affinity for CAC 40 (1.53×), Gudrun Sjödén (3.24×), and Snow White (Fables) (1.73×) over the country average.
Where do Airport fans live in Germany?
Airport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,034,581), Bayern (reach 853,124), and Baden-Württemberg (reach 650,068). These three regions account for the largest share of the active audience.
What other brands do Airport fans also like?
Beyond Airport itself, the audience over-indexes on Gudrun Sjödén (3.24×), Snow White (Fables) (1.73×), Hypertext (2.02×), and Nurse education (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.