A data profile of the people who buy, follow and care about Airport in India — modelled from more than twelve digital signal sources. Airport has an estimated audience of 3,092,829 people in India.
Airport has an estimated audience of 3,092,829 people in India. 22.2% are female, 77.8% are male, average age 31.5. Top brand affinities: Helicopter, Google Flights, Fight Club, Airline, Boeing.
Top brand affinities include Helicopter, Google Flights, Fight Club, with strongest over-indexing on Helicopter (7.06× the country average).
Demographically, the Airport audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Airport fan in India is more male, around 31.5 years old, with strong Indulgence tendencies and a notable affinity for Helicopter.
The key figures that characterise the Airport profile in India.
22.2% are female, 77.8% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 22.2% |
| Male | 77.8% |
| Average age | 31.5 |
| Estimated audience size | 3,092,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Airport audience comes from India.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 6.7% |
| Brazil | 3.8% |
The strongest cross-interests of the Airport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boeing | Cars & Mobility | 7.94× | ||
| 02 | Helicopter | Cars & Mobility | 7.06× | ||
| 03 | Google Flights | Travel & Leisure | 6.84× | ||
| 04 | Airbus | Cars & Mobility | 5.41× | ||
| 05 | Fight Club | Movies & TV | 4.40× | ||
| 06 | Aerospace engineering | Business & Career | 3.88× | ||
| 07 | Thai Airways | Travel & Leisure | 3.85× | ||
| 08 | Commuting | Cars & Mobility | 3.01× | ||
| 09 | British Airways | Travel & Leisure | 2.60× | ||
| 10 | Airline | Travel & Leisure | 2.48× | ||
| 11 | Max Verstappen | Sports | 2.25× | ||
| 12 | Air India | Travel & Leisure | 2.07× | ||
| 13 | Squash (sport) | Sports | 1.90× | ||
| 14 | Public transport | Cars & Mobility | 1.88× | ||
| 15 | Emirates | Travel & Leisure | 1.87× | ||
| 16 | Forex Factory | Business & Career | 1.85× | ||
| 17 | Crochet | Home & Garden | 1.80× | ||
| 18 | Sewing machine | Home & Garden | 1.68× | ||
| 19 | Innovation | Business & Career | 1.61× | ||
| 20 | Anushka Sharma | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.56× | |
| Convenience Orientation | PREMIUM | 1.52× | |
| Travelling | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Creativity | OPEN | 0.68× | |
| Mindfulness | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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