A data profile of the people who buy, follow and care about Airline in India — modelled from more than twelve digital signal sources. Airline has an estimated audience of 5,291,460 people in India.
The average Airline fan in India is 32.1 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Karnataka.
Top brand affinities include Air India, Bhojpuri language, Recruitment, with strongest over-indexing on Air India (7.69× the country average).
Demographically, the Airline audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Travelling, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Airline fan in India is more male, around 32.1 years old, with strong Travelling tendencies and a notable affinity for Air India.
The key figures that characterise the Airline profile in India.
22.2% are female, 77.8% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 22.2% |
| Male | 77.8% |
| Average age | 32.1 |
| Estimated audience size | 5,291,460 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Airline audience comes from India.
| Country | Share |
|---|---|
| United States | 17.3% |
| United Kingdom | 5.0% |
| Italy | 4.0% |
Where the Airline audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uttarakhand | ~50K | 1.76× | |
| 02 | Haryana | ~100K | 1.45× | |
| 03 | Karnataka | ~200K | 1.41× | |
| 04 | Uttar Pradesh | ~400K | 1.38× | |
| 05 | Goa | ~7K | 1.33× | |
| 06 | Manipur | ~8K | 1.22× | |
| 07 | Punjab (region) | ~90K | 1.21× | |
| 08 | Maharashtra | ~300K | 1.14× | |
| 09 | Kerala | ~90K | 1.10× | |
| 10 | Tamil Nadu | ~100K | 1.07× | |
| 11 | Telangana | ~80K | 1.06× | |
| 12 | Gujarat | ~200K | 1.03× | |
| 13 | Assam | ~50K | 0.97× | |
| 14 | Nagaland | ~4K | 0.95× | |
| 15 | Arunachal Pradesh | ~3K | 0.94× | |
| 16 | West Bengal | ~200K | 0.93× | |
| 17 | Andhra Pradesh | ~60K | 0.93× | |
| 18 | Meghalaya | ~5K | 0.93× | |
| 19 | Sikkim | ~2K | 0.93× | |
| 20 | Tripura | ~7K | 0.92× | |
| 21 | Mizoram | ~3K | 0.90× | |
| 22 | Jammu and Kashmir | ~20K | 0.86× | |
| 23 | Himachal Pradesh | ~20K | 0.82× | |
| 24 | Rajasthan | ~100K | 0.80× | |
| 25 | Madhya Pradesh | ~80K | 0.80× | |
| 26 | Chhattisgarh | ~30K | 0.80× | |
| 27 | Jharkhand | ~40K | 0.79× | |
| 28 | Bihar | ~80K | 0.74× | |
| 29 | Odisha | ~40K | 0.67× |
The strongest cross-interests of the Airline audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air India | Travel & Leisure | 7.69× | ||
| 02 | Flight attendant | Travel & Leisure | 5.65× | ||
| 03 | SpiceJet | Travel & Leisure | 3.89× | ||
| 04 | Etihad Airways | Travel & Leisure | 3.24× | ||
| 05 | Qatar Airways | Travel & Leisure | 2.83× | ||
| 06 | Airport | Travel & Leisure | 2.48× | ||
| 07 | Recruitment | Business & Career | 2.40× | ||
| 08 | Aircraft | Cars & Mobility | 2.36× | ||
| 09 | IndusInd Bank | Business & Career | 2.15× | ||
| 10 | Commercial bank | Business & Career | 2.08× | ||
| 11 | Job hunting | Business & Career | 2.06× | ||
| 12 | Indian Bank | Business & Career | 2.00× | ||
| 13 | Air India Express | Travel & Leisure | 1.96× | ||
| 14 | Proxy server | Internet & Social Media | 1.77× | ||
| 15 | Aviation | Business & Career | 1.71× | ||
| 16 | Union Bank of India | Business & Career | 1.67× | ||
| 17 | Kinesiology | Health | 1.66× | ||
| 18 | Job | Business & Career | 1.60× | ||
| 19 | Bhojpuri language | Politics & Society | 1.56× | ||
| 20 | Rajiv Gandhi | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.21× | |
| Need for Security | CONSERVATISM | 1.08× | |
| Career Orientation | POWER | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Sports Activity | POWER | 0.73× | |
| Individualism | JOY | 0.75× |
Airline has an estimated audience of 5,291,460 people in India, concentrated in Uttar Pradesh and Maharashtra.
22.2% of Airline fans are female, 77.8% are male, with an average age of 32.1 years.
Airline fans show strongest brand affinity for Air India (7.69×), Bhojpuri language (1.56×), and Recruitment (2.4×) over the country average.
Airline fans in India are most concentrated in Uttar Pradesh (reach ~400K), Maharashtra (reach ~300K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Airline itself, the audience over-indexes on Bhojpuri language (1.56×), Recruitment (2.4×), Job (1.6×), and SpiceJet (3.89×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Airline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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