A data profile of the people who buy, follow and care about Airline in Mexico — modelled from more than twelve digital signal sources. Airline has an estimated audience of 4,027,418 people in Mexico.
Airline has an estimated audience of 4,027,418 people in Mexico. 49.9% are female, 50.1% are male, average age 36.1. Top brand affinities: Volaris, Aeroméxico, Avianca, HSBC, AutoZone.
Top brand affinities include Volaris, Aeroméxico, Avianca, with strongest over-indexing on Volaris (3.02× the country average).
Demographically, the Airline audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Travelling, DIY Mentality.
The typical Airline fan in Mexico is balanced, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Volaris.
The key figures that characterise the Airline profile in Mexico.
49.9% are female, 50.1% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 36.1 |
| Estimated audience size | 4,027,418 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide Airline audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 17.3% |
| United Kingdom | 5.0% |
| Italy | 4.0% |
The strongest cross-interests of the Airline audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Avianca | Travel & Leisure | 4.16× | ||
| 02 | Low-cost carrier | Travel & Leisure | 3.91× | ||
| 03 | Volaris | Travel & Leisure | 3.02× | ||
| 04 | Vivaaerobus.com | Travel & Leisure | 2.27× | ||
| 05 | Whirlpool Corporation | Home & Garden | 2.27× | ||
| 06 | Travel insurance | Travel & Leisure | 2.25× | ||
| 07 | Package tour | Travel & Leisure | 2.24× | ||
| 08 | Aeroméxico | Travel & Leisure | 2.13× | ||
| 09 | Financial technology | Business & Career | 1.94× | ||
| 10 | Mouthwash | Health | 1.93× | ||
| 11 | Price Shoes | Shopping | 1.82× | ||
| 12 | Steve Madden | Fashion & Accessoires | 1.78× | ||
| 13 | American Airlines | Travel & Leisure | 1.78× | ||
| 14 | Los Cabos | Travel & Leisure | 1.72× | ||
| 15 | Openbank | Business & Career | 1.70× | ||
| 16 | HSBC | Business & Career | 1.66× | ||
| 17 | Skyscanner | Travel & Leisure | 1.65× | ||
| 18 | Public service | Politics & Society | 1.63× | ||
| 19 | AutoZone | Cars & Mobility | 1.57× | ||
| 20 | Xcaret | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.19× | |
| DIY Mentality | THRILL | 1.06× | |
| Need for Security | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Individualism | JOY | 0.82× | |
| Community Orientation | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Airline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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