Aeroméxico Target Market in Mexico

Customer demographics of Aeroméxico

Audience persona

The typical Aeroméxico fan in Mexico is balanced, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Volaris.

Aeroméxico customers by region in Mexico

Top brand affinities of the Aeroméxico audience

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Aeroméxico audiences in other countries

• Aeroméxico — Germany
• Aeroméxico — United States
• Aeroméxico — United Kingdom
• Aeroméxico — France
• Aeroméxico — Italy
• Aeroméxico — Spain
• Aeroméxico — Brazil
• Aeroméxico — Japan
• Aeroméxico — South Korea
• Aeroméxico — India
• Aeroméxico — Canada

More Airline audiences in Mexico

• Volaris (6,356,133)
• Iberia (airline) (2,606,173)
• American Airlines (1,335,741)
• Avianca (1,016,931)
• United Airlines (725,312)

Frequently asked questions

Who is Aeroméxico's target market in Mexico?

Aeroméxico's target market in Mexico covers an estimated 6,916,171 people, concentrated in State of Mexico and Distrito Federal.

What is the gender split and age of Aeroméxico customers?

49.6% of the Aeroméxico audience are female, 50.4% are male, with an average age of 37.7 years.

Which brands do Aeroméxico fans like most?

Aeroméxico fans show strongest brand affinity for Volaris (2.06×), Caribbean (1.79×), and Airline (1.73×) over the country average.

Where do Aeroméxico fans live in Mexico?

Aeroméxico fans in Mexico are most concentrated in State of Mexico (reach ~2M), Distrito Federal (reach ~900K), and Jalisco (reach ~600K). These three regions account for the largest share of the active audience.

What other brands do Aeroméxico fans also like?

Beyond Aeroméxico itself, the audience over-indexes on Caribbean (1.79×), Airline (1.73×), American Airlines (2.52×), and Trivago (1.63×) compared to the Mexico average.

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Aeroméxico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.