Aeroméxico Audience in Mexico

Aeroméxico has an estimated audience of 6,916,171 people in Mexico. 49.6% are female, 50.4% are male, average age 37.7. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Volaris, Caribbean, Airline, American Airlines, Trivago.
The average Aeroméxico fan in Mexico is 37.7 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Volaris, Caribbean, Airline, with strongest over-indexing on Volaris (2.06× the country average). Demographically, the Aeroméxico audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Aeroméxico fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 37.7 |
| Estimated audience size | 6,916,171 |
Audience persona
The typical Aeroméxico fan in Mexico is balanced, around 37.7 years old, with strong Travelling tendencies and a notable affinity for Volaris.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 2,028,586 | 2.14× |
| Distrito Federal | 923,675 | 1.02× |
| Jalisco | 588,814 | 1.15× |
| Nuevo Leon | 436,706 | 1.05× |
| Baja California | 364,126 | 1.27× |
| Chihuahua | 317,162 | 1.32× |
| Veracruz (state) | 295,023 | 0.72× |
| Chiapas | 268,526 | 1.29× |
| Tamaulipas | 246,491 | 1.07× |
| Puebla | 219,027 | 0.6× |
| Guanajuato | 209,604 | 0.64× |
| Yucatan | 201,724 | 1.4× |
| Coahuila de Zaragoza | 170,547 | 0.82× |
| Sinaloa | 161,514 | 0.88× |
| Oaxaca | 143,542 | 0.75× |
| Baja California Sur | 130,933 | 2.37× |
| Michoacan de Ocampo | 130,787 | 0.55× |
| Guerrero | 124,714 | 0.71× |
| Hidalgo | 114,185 | 0.68× |
| Morelos | 108,310 | 0.9× |
| Durango | 88,256 | 0.92× |
| Aguascalientes | 78,214 | 0.89× |
| Campeche | 62,976 | 1.2× |
| Nayarit | 58,525 | 0.88× |
| Zacatecas | 49,461 | 0.56× |
| Colima | 37,973 | 0.86× |
| Tlaxcala | 28,407 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volaris | 2.06× | Travel & Leisure |
| Caribbean | 1.79× | Travel & Leisure |
| Airline | 1.73× | Travel & Leisure |
| American Airlines | 2.52× | Travel & Leisure |
| Trivago | 1.63× | Travel & Leisure |
| Kayak | 1.73× | Travel & Leisure |
| Interjet | 2.62× | Travel & Leisure |
| Copa Airlines | 2.9× | Travel & Leisure |
| Holiday Inn | 1.82× | Travel & Leisure |
| Christina Ricci | 2.18× | Movies & TV |
| Low-cost carrier | 1.9× | Travel & Leisure |
| LAN Airlines | 2.19× | Travel & Leisure |
| Package tour | 1.5× | Travel & Leisure |
| Los Angeles International Airport | 1.77× | Travel & Leisure |
| Chico's (clothing retailer) | 2.26× | Fashion & Accessoires |
| Business travel | 1.51× | Business & Career |
| Cozumel | 1.61× | Travel & Leisure |
| Bacalar | 1.73× | Travel & Leisure |
| Pantene | 1.56× | Beauty & Wellness |
| Isla Mujeres | 1.54× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.95 |
| Quality Awareness | PREMIUM | 1.59 |
| Luxury Orientation | PREMIUM | 1.55 |
| Design Affinity | PREMIUM | 1.39 |
| Risk Appetite | THRILL | 1.26 |
| DIY Mentality | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 56.9% |
| United States | 17.9% |
| Colombia | 3.4% |
See Aeroméxico audiences in other countries
More Airline audiences in Mexico
- Volaris (6,356,133)
- Iberia (airline) (2,606,173)
- American Airlines (1,335,741)
- Avianca (1,016,931)
- United Airlines (725,312)
Frequently asked questions
How many fans does Aeroméxico have in Mexico?
Aeroméxico has an estimated audience of 6,916,171 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Aeroméxico fans?
49.6% of Aeroméxico fans are female, 50.4% are male, with an average age of 37.7 years.
Which brands do Aeroméxico fans like most?
Aeroméxico fans show strongest brand affinity for Volaris (2.06×), Caribbean (1.79×), and Airline (1.73×) over the country average.
Where do Aeroméxico fans live in Mexico?
Aeroméxico fans in Mexico are most concentrated in State of Mexico (reach 2,028,586), Distrito Federal (reach 923,675), and Jalisco (reach 588,814). These three regions account for the largest share of the active audience.
What other brands do Aeroméxico fans also like?
Beyond Aeroméxico itself, the audience over-indexes on Caribbean (1.79×), Airline (1.73×), American Airlines (2.52×), and Trivago (1.63×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Aeroméxico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.