Aeroméxico Audience in Mexico

Aeroméxico logo

Aeroméxico has an estimated audience of 6,916,171 people in Mexico. 49.6% are female, 50.4% are male, average age 37.7. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Volaris, Caribbean, Airline, American Airlines, Trivago.

The average Aeroméxico fan in Mexico is 37.7 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Volaris, Caribbean, Airline, with strongest over-indexing on Volaris (2.06× the country average). Demographically, the Aeroméxico audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Aeroméxico fans

Demographic split for Aeroméxico audience in Mexico
MetricValue
Female49.6%
Male50.4%
Average age37.7
Estimated audience size6,916,171

Audience persona

The typical Aeroméxico fan in Mexico is balanced, around 37.7 years old, with strong Travelling tendencies and a notable affinity for Volaris.

Top regions in Mexico

Top regions ranked by reach for Aeroméxico in Mexico
RegionReachAffinity
State of Mexico2,028,5862.14×
Distrito Federal923,6751.02×
Jalisco588,8141.15×
Nuevo Leon436,7061.05×
Baja California364,1261.27×
Chihuahua317,1621.32×
Veracruz (state)295,0230.72×
Chiapas268,5261.29×
Tamaulipas246,4911.07×
Puebla219,0270.6×
Guanajuato209,6040.64×
Yucatan201,7241.4×
Coahuila de Zaragoza170,5470.82×
Sinaloa161,5140.88×
Oaxaca143,5420.75×
Baja California Sur130,9332.37×
Michoacan de Ocampo130,7870.55×
Guerrero124,7140.71×
Hidalgo114,1850.68×
Morelos108,3100.9×
Durango88,2560.92×
Aguascalientes78,2140.89×
Campeche62,9761.2×
Nayarit58,5250.88×
Zacatecas49,4610.56×
Colima37,9730.86×
Tlaxcala28,4070.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aeroméxico audience
BrandAffinityCategory
Volaris2.06×Travel & Leisure
Caribbean1.79×Travel & Leisure
Airline1.73×Travel & Leisure
American Airlines2.52×Travel & Leisure
Trivago1.63×Travel & Leisure
Kayak1.73×Travel & Leisure
Interjet2.62×Travel & Leisure
Copa Airlines2.9×Travel & Leisure
Holiday Inn1.82×Travel & Leisure
Christina Ricci2.18×Movies & TV
Low-cost carrier1.9×Travel & Leisure
LAN Airlines2.19×Travel & Leisure
Package tour1.5×Travel & Leisure
Los Angeles International Airport1.77×Travel & Leisure
Chico's (clothing retailer)2.26×Fashion & Accessoires
Business travel1.51×Business & Career
Cozumel1.61×Travel & Leisure
Bacalar1.73×Travel & Leisure
Pantene1.56×Beauty & Wellness
Isla Mujeres1.54×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aeroméxico audience
TraitClusterScore
TravellingTHRILL1.95
Quality AwarenessPREMIUM1.59
Luxury OrientationPREMIUM1.55
Design AffinityPREMIUM1.39
Risk AppetiteTHRILL1.26
DIY MentalityTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Aeroméxico
CountryShare
Mexico56.9%
United States17.9%
Colombia3.4%

See Aeroméxico audiences in other countries

More Airline audiences in Mexico

Frequently asked questions

How many fans does Aeroméxico have in Mexico?

Aeroméxico has an estimated audience of 6,916,171 people in Mexico, concentrated in State of Mexico and Distrito Federal.

What is the gender split and age of Aeroméxico fans?

49.6% of Aeroméxico fans are female, 50.4% are male, with an average age of 37.7 years.

Which brands do Aeroméxico fans like most?

Aeroméxico fans show strongest brand affinity for Volaris (2.06×), Caribbean (1.79×), and Airline (1.73×) over the country average.

Where do Aeroméxico fans live in Mexico?

Aeroméxico fans in Mexico are most concentrated in State of Mexico (reach 2,028,586), Distrito Federal (reach 923,675), and Jalisco (reach 588,814). These three regions account for the largest share of the active audience.

What other brands do Aeroméxico fans also like?

Beyond Aeroméxico itself, the audience over-indexes on Caribbean (1.79×), Airline (1.73×), American Airlines (2.52×), and Trivago (1.63×) compared to the Mexico average.

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Aeroméxico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.