A data profile of the people who buy, follow and care about Aeroméxico in Mexico — modelled from more than twelve digital signal sources. Aeroméxico has an estimated audience of 6,916,171 people in Mexico.
The average Aeroméxico fan in Mexico is 37.7 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Volaris, Caribbean, Airline, with strongest over-indexing on Volaris (2.06× the country average).
Demographically, the Aeroméxico audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Aeroméxico fan in Mexico is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Volaris.
The key figures that characterise the Aeroméxico profile in Mexico.
49.6% are female, 50.4% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 37.7 |
| Estimated audience size | 6,916,171 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Aeroméxico audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 57.6% |
| United States | 18.0% |
| Colombia | 2.7% |
Where the Aeroméxico audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California Sur | ~100K | 2.37× | |
| 02 | State of Mexico | ~2M | 2.14× | |
| 03 | Yucatan | ~200K | 1.40× | |
| 04 | Chihuahua | ~300K | 1.32× | |
| 05 | Chiapas | ~300K | 1.29× | |
| 06 | Baja California | ~400K | 1.27× | |
| 07 | Campeche | ~60K | 1.19× | |
| 08 | Jalisco | ~600K | 1.15× | |
| 09 | Tamaulipas | ~200K | 1.06× | |
| 10 | Nuevo Leon | ~400K | 1.05× | |
| 11 | Distrito Federal | ~900K | 1.02× | |
| 12 | Durango | ~90K | 0.92× | |
| 13 | Morelos | ~100K | 0.91× | |
| 14 | Aguascalientes | ~80K | 0.89× | |
| 15 | Sinaloa | ~200K | 0.88× | |
| 16 | Nayarit | ~60K | 0.88× | |
| 17 | Colima | ~40K | 0.86× | |
| 18 | Coahuila de Zaragoza | ~200K | 0.82× | |
| 19 | Oaxaca | ~100K | 0.75× | |
| 20 | Veracruz (state) | ~300K | 0.73× | |
| 21 | Guerrero | ~100K | 0.71× | |
| 22 | Hidalgo | ~100K | 0.68× | |
| 23 | Guanajuato | ~200K | 0.64× | |
| 24 | Puebla | ~200K | 0.60× | |
| 25 | Zacatecas | ~50K | 0.57× | |
| 26 | Michoacan de Ocampo | ~100K | 0.55× | |
| 27 | Tlaxcala | ~30K | 0.37× |
The strongest cross-interests of the Aeroméxico audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Copa Airlines | Travel & Leisure | 2.90× | ||
| 02 | Interjet | Travel & Leisure | 2.62× | ||
| 03 | American Airlines | Travel & Leisure | 2.52× | ||
| 04 | Chico's (clothing retailer) | Fashion & Accessoires | 2.26× | ||
| 05 | Vivaaerobus.com | Travel & Leisure | 2.19× | ||
| 06 | LAN Airlines | Travel & Leisure | 2.19× | ||
| 07 | Christina Ricci | Movies & TV | 2.18× | ||
| 08 | Volaris | Travel & Leisure | 2.06× | ||
| 09 | Low-cost carrier | Travel & Leisure | 1.90× | ||
| 10 | Holiday Inn | Travel & Leisure | 1.82× | ||
| 11 | Caribbean | Travel & Leisure | 1.79× | ||
| 12 | Los Angeles International Airport | Travel & Leisure | 1.77× | ||
| 13 | Airline | Travel & Leisure | 1.73× | ||
| 14 | Kayak | Travel & Leisure | 1.73× | ||
| 15 | Bacalar | Travel & Leisure | 1.73× | ||
| 16 | Trivago | Travel & Leisure | 1.63× | ||
| 17 | Cozumel | Travel & Leisure | 1.61× | ||
| 18 | Pantene | Beauty & Wellness | 1.56× | ||
| 19 | Business travel | Business & Career | 1.51× | ||
| 20 | Package tour | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.19× | |
| Quality Awareness | PREMIUM | 1.16× | |
| Travelling | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Early Adopter Mentality | POWER | 0.90× | |
| Luxury Orientation | PREMIUM | 0.91× |
Aeroméxico's target market in Mexico covers an estimated 6,916,171 people, concentrated in State of Mexico and Distrito Federal.
49.6% of the Aeroméxico audience are female, 50.4% are male, with an average age of 37.7 years.
Aeroméxico fans show strongest brand affinity for Volaris (2.06×), Caribbean (1.79×), and Airline (1.73×) over the country average.
Aeroméxico fans in Mexico are most concentrated in State of Mexico (reach ~2M), Distrito Federal (reach ~900K), and Jalisco (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Aeroméxico itself, the audience over-indexes on Caribbean (1.79×), Airline (1.73×), American Airlines (2.52×), and Trivago (1.63×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Aeroméxico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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