A data profile of the people who buy, follow and care about Volaris in Mexico — modelled from more than twelve digital signal sources. Volaris has an estimated audience of 6,356,133 people in Mexico.
The average Volaris fan in Mexico is 35.2 years old, more female, and lives primarily in Baja California.
The audience is concentrated in Baja California, Jalisco, State of Mexico.
Top brand affinities include Aeroméxico, Telmex, Banorte, with strongest over-indexing on Aeroméxico (2.01× the country average).
Demographically, the Volaris audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Risk Appetite, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Volaris fan in Mexico is more female, around 35.2 years old, with strong Risk Appetite tendencies and a notable affinity for Aeroméxico.
The key figures that characterise the Volaris profile in Mexico.
55.8% are female, 44.2% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 35.2 |
| Estimated audience size | 6,356,133 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Volaris audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 46.7% |
| United States | 39.3% |
| Costa Rica | 2.2% |
Where the Volaris audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California Sur | ~200K | 3.91× | |
| 02 | Baja California | ~1M | 3.82× | |
| 03 | Jalisco | ~900K | 1.82× | |
| 04 | Sinaloa | ~200K | 1.48× | |
| 05 | Nayarit | ~80K | 1.25× | |
| 06 | Chiapas | ~200K | 1.19× | |
| 07 | Michoacan de Ocampo | ~200K | 1.10× | |
| 08 | Colima | ~40K | 1.04× | |
| 09 | Chihuahua | ~200K | 1.02× | |
| 10 | Aguascalientes | ~80K | 0.99× | |
| 11 | State of Mexico | ~800K | 0.93× | |
| 12 | Guanajuato | ~300K | 0.91× | |
| 13 | Yucatan | ~100K | 0.90× | |
| 14 | Guerrero | ~100K | 0.72× | |
| 15 | Oaxaca | ~100K | 0.65× | |
| 16 | Zacatecas | ~50K | 0.64× | |
| 17 | Distrito Federal | ~500K | 0.63× | |
| 18 | Nuevo Leon | ~200K | 0.59× | |
| 19 | Morelos | ~60K | 0.53× | |
| 20 | Puebla | ~200K | 0.46× | |
| 21 | Hidalgo | ~70K | 0.44× | |
| 22 | Durango | ~40K | 0.43× | |
| 23 | Campeche | ~20K | 0.37× | |
| 24 | Coahuila de Zaragoza | ~70K | 0.36× | |
| 25 | Tlaxcala | ~20K | 0.31× | |
| 26 | Veracruz (state) | ~100K | 0.29× | |
| 27 | Tamaulipas | ~50K | 0.24× |
The strongest cross-interests of the Volaris audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Los Angeles International Airport | Travel & Leisure | 2.97× | ||
| 02 | Vivaaerobus.com | Travel & Leisure | 2.95× | ||
| 03 | American Airlines | Travel & Leisure | 2.31× | ||
| 04 | Aeroméxico | Travel & Leisure | 2.01× | ||
| 05 | Chihuahua (state) | Travel & Leisure | 1.90× | ||
| 06 | Morelia | Travel & Leisure | 1.82× | ||
| 07 | Trivago | Travel & Leisure | 1.78× | ||
| 08 | Spa, Belgium | Travel & Leisure | 1.73× | ||
| 09 | Airline | Travel & Leisure | 1.69× | ||
| 10 | Tulum | Travel & Leisure | 1.63× | ||
| 11 | Club León | Sports | 1.62× | ||
| 12 | Telmex | Technology & Electronics | 1.61× | ||
| 13 | Dish (food) | Food & Beverages | 1.60× | ||
| 14 | Pemex | Cars & Mobility | 1.57× | ||
| 15 | Banorte | Business & Career | 1.56× | ||
| 16 | Totalplay | Technology & Electronics | 1.56× | ||
| 17 | Lodging | Travel & Leisure | 1.56× | ||
| 18 | Acapulco | Travel & Leisure | 1.54× | ||
| 19 | BanRegio | Business & Career | 1.54× | ||
| 20 | Puerto Vallarta | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.22× | |
| Price Sensitivity | PREMIUM | 1.18× | |
| Patriotism | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Sustainability | BALANCE | 0.98× |
Volaris's target market in Mexico covers an estimated 6,356,133 people, concentrated in Baja California and Jalisco.
55.8% of the Volaris audience are female, 44.2% are male, with an average age of 35.2 years.
Volaris fans show strongest brand affinity for Aeroméxico (2.01×), Telmex (1.61×), and Banorte (1.56×) over the country average.
Volaris fans in Mexico are most concentrated in Baja California (reach ~1M), Jalisco (reach ~900K), and State of Mexico (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Volaris itself, the audience over-indexes on Telmex (1.61×), Banorte (1.56×), Pemex (1.57×), and Chihuahua (state) (1.9×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Volaris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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