Volaris Audience in Mexico
Volaris has an estimated audience of 6,356,133 people in Mexico. 55.8% are female, 44.2% are male, average age 35.2. Top regions: Baja California, Jalisco, State of Mexico. Top brand affinities: Aeroméxico, Telmex, Banorte, Pemex, Chihuahua (state).
The average Volaris fan in Mexico is 35.2 years old, more female, and lives primarily in Baja California. The audience is concentrated in Baja California, Jalisco, State of Mexico. Top brand affinities include Aeroméxico, Telmex, Banorte, with strongest over-indexing on Aeroméxico (2.01× the country average). Demographically, the Volaris audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Volaris fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 35.2 |
| Estimated audience size | 6,356,133 |
Audience persona
The typical Volaris fan in Mexico is more female, around 35.2 years old, with strong Travelling tendencies and a notable affinity for Aeroméxico.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Baja California | 1,007,525 | 3.82× |
| Jalisco | 852,081 | 1.82× |
| State of Mexico | 813,274 | 0.93× |
| Distrito Federal | 528,271 | 0.63× |
| Guanajuato | 275,052 | 0.91× |
| Sinaloa | 249,573 | 1.48× |
| Michoacan de Ocampo | 242,818 | 1.1× |
| Chiapas | 227,629 | 1.19× |
| Nuevo Leon | 223,871 | 0.59× |
| Chihuahua | 223,582 | 1.02× |
| Baja California Sur | 198,574 | 3.91× |
| Puebla | 154,838 | 0.46× |
| Yucatan | 118,540 | 0.9× |
| Guerrero | 116,765 | 0.72× |
| Oaxaca | 113,813 | 0.65× |
| Veracruz (state) | 108,134 | 0.29× |
| Aguascalientes | 80,251 | 0.99× |
| Nayarit | 77,059 | 1.25× |
| Hidalgo | 67,884 | 0.44× |
| Coahuila de Zaragoza | 67,869 | 0.36× |
| Morelos | 57,841 | 0.53× |
| Zacatecas | 51,474 | 0.64× |
| Tamaulipas | 50,232 | 0.24× |
| Colima | 42,270 | 1.04× |
| Durango | 37,656 | 0.43× |
| Tlaxcala | 22,275 | 0.31× |
| Campeche | 17,748 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aeroméxico | 2.01× | Travel & Leisure |
| Telmex | 1.61× | Technology & Electronics |
| Banorte | 1.56× | Business & Career |
| Pemex | 1.57× | Cars & Mobility |
| Chihuahua (state) | 1.9× | Travel & Leisure |
| Airline | 1.69× | Travel & Leisure |
| Morelia | 1.82× | Travel & Leisure |
| Acapulco | 1.54× | Travel & Leisure |
| Dish (food) | 1.6× | Food & Beverages |
| Totalplay | 1.56× | Technology & Electronics |
| Spa, Belgium | 1.73× | Travel & Leisure |
| Tulum | 1.63× | Travel & Leisure |
| Puerto Vallarta | 1.53× | Travel & Leisure |
| Lodging | 1.56× | Travel & Leisure |
| American Airlines | 2.31× | Travel & Leisure |
| Los Angeles International Airport | 2.97× | Travel & Leisure |
| Olympic sports | 1.64× | Sports |
| Trivago | 1.78× | Travel & Leisure |
| BanRegio | 1.54× | Business & Career |
| Princesas | 2.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.87 |
| Quality Awareness | PREMIUM | 1.4 |
| Risk Appetite | THRILL | 1.24 |
| Urban Lifestyle | OPEN | 1.21 |
| Need for Security | CONSERVATISM | 1.18 |
| Spirituality | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 46.8% |
| United States | 39.2% |
| Costa Rica | 2.2% |
See Volaris audiences in other countries
More Airline audiences in Mexico
- Aeroméxico (6,916,171)
- Iberia (airline) (2,606,173)
- American Airlines (1,335,741)
- Avianca (1,016,931)
- United Airlines (725,312)
Frequently asked questions
How many fans does Volaris have in Mexico?
Volaris has an estimated audience of 6,356,133 people in Mexico, concentrated in Baja California and Jalisco.
What is the gender split and age of Volaris fans?
55.8% of Volaris fans are female, 44.2% are male, with an average age of 35.2 years.
Which brands do Volaris fans like most?
Volaris fans show strongest brand affinity for Aeroméxico (2.01×), Telmex (1.61×), and Banorte (1.56×) over the country average.
Where do Volaris fans live in Mexico?
Volaris fans in Mexico are most concentrated in Baja California (reach 1,007,525), Jalisco (reach 852,081), and State of Mexico (reach 813,274). These three regions account for the largest share of the active audience.
What other brands do Volaris fans also like?
Beyond Volaris itself, the audience over-indexes on Telmex (1.61×), Banorte (1.56×), Pemex (1.57×), and Chihuahua (state) (1.9×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Volaris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.