Caribbean Audience in Mexico
Caribbean has an estimated audience of 4,787,448 people in Mexico. 50.0% are female, 50.0% are male, average age 33.9.
Demographically, the Caribbean audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Caribbean fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 33.9 |
| Estimated audience size | 4,787,448 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.24 |
| Risk Appetite | THRILL | 2.9 |
| Design Affinity | PREMIUM | 2.52 |
| Luxury Orientation | PREMIUM | 2.17 |
| Quality Awareness | PREMIUM | 1.98 |
| Career Orientation | POWER | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.8% |
| United Kingdom | 5.9% |
| Mexico | 5.3% |
See Caribbean audiences in other countries
More Region audiences in Mexico
- Pacific Ocean (12,554,169)
- Latin America (11,458,817)
- Jalisco (7,520,933)
- State of Mexico (6,969,624)
- Yucatán (5,241,541)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Caribbean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.