Caribbean Audience in Germany
Caribbean has an estimated audience of 1,663,737 people in Germany. 55.1% are female, 44.9% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Videography, Outdoor recreation, Dog health, Dog harness, Shopping.
The average Caribbean fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Videography, Outdoor recreation, Dog health, with strongest over-indexing on Videography (7.9× the country average). Demographically, the Caribbean audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Caribbean fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 38.8 |
| Estimated audience size | 1,663,737 |
Audience persona
The typical Caribbean fan in Germany is more female, around 38.8 years old, with strong Travelling tendencies and a notable affinity for Videography.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 423,275 | 1.16× |
| Bayern | 302,068 | 1.13× |
| Baden-Württemberg | 261,502 | 1.15× |
| Niedersachsen | 171,881 | 1.06× |
| Hessen | 136,266 | 1.07× |
| Rheinland-Pfalz | 87,830 | 1.05× |
| Sachsen | 74,976 | 0.92× |
| Berlin | 65,838 | 0.89× |
| Schleswig-Holstein | 62,151 | 1.04× |
| Brandenburg | 45,165 | 0.88× |
| Thüringen | 39,961 | 0.94× |
| Hamburg | 39,803 | 1.06× |
| Sachsen-Anhalt | 37,417 | 0.87× |
| Mecklenburg-Vorpommern | 28,878 | 0.91× |
| Saarland | 19,679 | 0.96× |
| Bremen | 12,842 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Videography | 7.9× | Internet & Social Media |
| Outdoor recreation | 1.87× | Sports |
| Dog health | 4.02× | Pets & Animals |
| Dog harness | 3.91× | Pets & Animals |
| Shopping | 1.67× | Shopping |
| Pride | 5.07× | Politics & Society |
| Superman | 2.98× | Movies & TV |
| TikTok | 1.83× | Internet & Social Media |
| Cat play and toys | 3.96× | Pets & Animals |
| Hiking trails | 5.74× | Sports |
| Independent music | 7.26× | Music & Radio |
| Road trip | 5.34× | Travel & Leisure |
| Business | 1.67× | Business & Career |
| Home construction | 2.74× | Home & Garden |
| Surfboard | 6.21× | Sports |
| Wildlife photography | 3.29× | Technology & Electronics |
| Livemusic | 2.76× | Music & Radio |
| Fitness and wellness | 1.67× | Sports |
| Fashion show | 3.4× | Fashion & Accessoires |
| Travel website | 3.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.79 |
| Quality Awareness | PREMIUM | 1.62 |
| Sports Activity | POWER | 1.44 |
| Luxury Orientation | PREMIUM | 1.36 |
| Patriotism | CONSERVATISM | 1.31 |
| Extroversion | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.8% |
| United Kingdom | 5.9% |
| Mexico | 5.3% |
See Caribbean audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Caribbean have in Germany?
Caribbean has an estimated audience of 1,663,737 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Caribbean fans?
55.1% of Caribbean fans are female, 44.9% are male, with an average age of 38.8 years.
Which brands do Caribbean fans like most?
Caribbean fans show strongest brand affinity for Videography (7.9×), Outdoor recreation (1.87×), and Dog health (4.02×) over the country average.
Where do Caribbean fans live in Germany?
Caribbean fans in Germany are most concentrated in Nordrhein-Westfalen (reach 423,275), Bayern (reach 302,068), and Baden-Württemberg (reach 261,502). These three regions account for the largest share of the active audience.
What other brands do Caribbean fans also like?
Beyond Caribbean itself, the audience over-indexes on Outdoor recreation (1.87×), Dog health (4.02×), Dog harness (3.91×), and Shopping (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Caribbean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.