Rascasse Audience Intelligence

Caribbean Audience in Germany

Name: Caribbean — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Caribbean in Germany — modelled from more than twelve digital signal sources. Caribbean has an estimated audience of 1,663,737 people in Germany.

#41among Region in Germany #262among POI in Germany #321in Travel & Leisure

The average Caribbean fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Videography, dB’s, Outdoor recreation, with strongest over-indexing on Videography (7.9× the country average).

Demographically, the Caribbean audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Individualism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Caribbean fan in Germany is more female, around 38.8 years old, with strong Individualism tendencies and a notable affinity for Videography.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caribbean profile in Germany.

Audience size

1.7M

in Germany

Gender

55.1%♀

44.9% male

Age

38.8

average years

Country rank

#4039

POI in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Caribbean fans

55.1% are female, 44.9% are male, average age 38.8.

Fig. 02

Gender split

55.1%

Female

44.9%

Male

Demographic split for Caribbean audience in Germany
Metric	Value
Female	55.1%
Male	44.9%
Average age	38.8
Estimated audience size	1,663,737

Fig. 03

Age distribution

Age distribution of the Caribbean audience in Germany
Age bracket	Share	%
16-19		21%
20-29		19%
30-39		20%
40-49		23%
50+		18%

Fig. 04

Worldwide distribution

1.9%

of the worldwide Caribbean audience comes from Germany.

Worldwide audience distribution share by country for Caribbean
Country	Share
United States	34.8%
United Kingdom	5.9%
Mexico	5.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caribbean audience in Germany is strongest.

Fig. 05

Top regions by affinity

Caribbean fans by region: top regions in Germany
#	Region	Reach	×
01	Nordrhein-Westfalen	~400K	1.15×
02	Bayern	~300K	1.10×
03	Baden-Württemberg	~200K	1.10×
04	Hessen	~100K	1.06×
05	Hamburg	~40K	1.06×
06	Rheinland-Pfalz	~90K	1.05×
07	Niedersachsen	~200K	1.04×
08	Schleswig-Holstein	~60K	1.02×
09	Saarland	~20K	1.00×
10	Thüringen	~40K	0.98×
11	Mecklenburg-Vorpommern	~30K	0.96×
12	Bremen	~10K	0.94×
13	Sachsen	~80K	0.93×
14	Brandenburg	~50K	0.92×
15	Sachsen-Anhalt	~40K	0.89×
16	Berlin	~70K	0.88×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caribbean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caribbean audience
#	Interest	Category	×
01	Videography	Internet & Social Media	7.90×
02	Independent music	Music & Radio	7.26×
03	Surfboard	Sports	6.21×
04	Hiking trails	Sports	5.74×
05	Road trip	Travel & Leisure	5.34×
06	Pride	Politics & Society	5.07×
07	Dog health	Pets & Animals	4.02×
08	Cat play and toys	Pets & Animals	3.96×
09	Dog harness	Pets & Animals	3.91×
10	Fashion show	Fashion & Accessoires	3.40×
11	Wildlife photography	Technology & Electronics	3.29×
12	Superman	Movies & TV	2.98×
13	Livemusic	Music & Radio	2.76×
14	Home construction	Home & Garden	2.74×
15	Outdoor recreation	Sports	1.87×
16	TikTok	Internet & Social Media	1.83×
17	Shopping	Shopping	1.67×
18	Business	Business & Career	1.67×
19	Fitness and wellness	Sports	1.67×
20	dB’s	Music & Radio	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caribbean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Caribbean audience · What stands out
Trait	Cluster	Score
Individualism	JOY	2.60×
Community Orientation	OPEN	1.97×
Travelling	THRILL	1.87×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Caribbean audience · Rather not
Trait	Cluster	Score
Quality Awareness	PREMIUM	0.61×
Family Orientation	CONSERVATISM	0.75×
Need for Security	CONSERVATISM	0.82×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Caribbean have in Germany?

Caribbean has an estimated audience of 1,663,737 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Caribbean fans?

55.1% of Caribbean fans are female, 44.9% are male, with an average age of 38.8 years.

Which brands do Caribbean fans like most?

Caribbean fans show strongest brand affinity for Videography (7.9×), dB’s (1.53×), and Outdoor recreation (1.87×) over the country average.

Where do Caribbean fans live in Germany?

Caribbean fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Caribbean fans also like?

Beyond Caribbean itself, the audience over-indexes on dB’s (1.53×), Outdoor recreation (1.87×), Dog health (4.02×), and Dog harness (3.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

North Rhine-Westphalia (12,537,146)
Bavaria (11,233,911)
Baden-Württemberg (9,848,271)
Rhine (9,303,980)
Lower Saxony (6,360,906)

See Caribbean audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Caribbean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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