A data profile of the people who buy, follow and care about Caribbean in United Kingdom — modelled from more than twelve digital signal sources. Caribbean has an estimated audience of 5,286,904 people in United Kingdom.
The average Caribbean fan in United Kingdom is 42.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include British Airways, Resort, Cruises, with strongest over-indexing on British Airways (1.71× the country average).
Demographically, the Caribbean audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Caribbean fan in United Kingdom is more female, around 42.5 years old, with strong Travelling tendencies and a notable affinity for British Airways.
The key figures that characterise the Caribbean profile in United Kingdom.
58.3% are female, 41.7% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 42.5 |
| Estimated audience size | 5,286,904 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Caribbean audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 34.8% |
| United Kingdom | 5.9% |
| Mexico | 5.3% |
Where the Caribbean audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4M | 1.81× | |
| 02 | West Midlands | ~300K | 1.51× | |
| 03 | Yorkshire and the Humber | ~600K | 1.33× | |
| 04 | South East | ~800K | 1.13× | |
| 05 | North East | ~200K | 0.92× | |
| 06 | Wales | ~300K | 0.91× | |
| 07 | South West | ~400K | 0.90× | |
| 08 | East of England | ~400K | 0.89× | |
| 09 | East Midlands | ~300K | 0.87× | |
| 10 | Scotland | ~300K | 0.69× | |
| 11 | Northern Ireland | ~100K | 0.64× | |
| 12 | North West | ~300K | 0.49× |
The strongest cross-interests of the Caribbean audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saint Lucia | Travel & Leisure | 4.04× | ||
| 02 | Barbados | Travel & Leisure | 3.44× | ||
| 03 | Trinidad and Tobago | Travel & Leisure | 3.32× | ||
| 04 | Mr. Vegas | Music & Radio | 3.19× | ||
| 05 | Jamaica | Travel & Leisure | 2.62× | ||
| 06 | The Bahamas | Travel & Leisure | 2.57× | ||
| 07 | Celebrity Cruises | Travel & Leisure | 2.53× | ||
| 08 | Nassau, Bahamas | Travel & Leisure | 2.50× | ||
| 09 | All-inclusive resort | Travel & Leisure | 2.43× | ||
| 10 | Afrobeat | Music & Radio | 2.02× | ||
| 11 | P&O Cruises | Travel & Leisure | 1.94× | ||
| 12 | Travel insurance | Travel & Leisure | 1.87× | ||
| 13 | Emirates | Travel & Leisure | 1.80× | ||
| 14 | Virgin Atlantic | Travel & Leisure | 1.80× | ||
| 15 | British Airways | Travel & Leisure | 1.71× | ||
| 16 | Lace wig | Beauty & Wellness | 1.68× | ||
| 17 | Dancehalls | Music & Radio | 1.62× | ||
| 18 | Cruises | Travel & Leisure | 1.58× | ||
| 19 | Island | Travel & Leisure | 1.57× | ||
| 20 | Resort | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.27× | |
| Quality Awareness | PREMIUM | 1.15× | |
| Risk Appetite | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Sustainability | BALANCE | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Caribbean has an estimated audience of 5,286,904 people in United Kingdom, concentrated in England and South East.
58.3% of Caribbean fans are female, 41.7% are male, with an average age of 42.5 years.
Caribbean fans show strongest brand affinity for British Airways (1.71×), Resort (1.53×), and Cruises (1.58×) over the country average.
Caribbean fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Caribbean itself, the audience over-indexes on Resort (1.53×), Cruises (1.58×), Jamaica (2.62×), and The Bahamas (2.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Caribbean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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