A data profile of the people who buy, follow and care about Greater Manchester in United Kingdom — modelled from more than twelve digital signal sources. Greater Manchester has an estimated audience of 12,808,014 people in United Kingdom.
The average Greater Manchester fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, Yorkshire and the Humber.
Top brand affinities include Hobby, William Hill (bookmaker), Kitchen, with strongest over-indexing on Hobby (2.04× the country average).
Demographically, the Greater Manchester audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Greater Manchester fan in United Kingdom is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Greater Manchester profile in United Kingdom.
59.2% are female, 40.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 43.0 |
| Estimated audience size | 12,808,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Greater Manchester audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 59.9% |
| United States | 9.1% |
| Australia | 3.4% |
Where the Greater Manchester audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~2M | 1.96× | |
| 02 | England | ~9.5M | 1.94× | |
| 03 | North West | ~2.5M | 1.71× | |
| 04 | West Midlands | ~700K | 1.20× | |
| 05 | North East | ~500K | 1.00× | |
| 06 | Wales | ~700K | 0.92× | |
| 07 | Northern Ireland | ~300K | 0.74× | |
| 08 | East Midlands | ~600K | 0.71× | |
| 09 | Scotland | ~800K | 0.69× | |
| 10 | East of England | ~700K | 0.61× | |
| 11 | South East | ~1M | 0.60× | |
| 12 | South West | ~600K | 0.60× |
The strongest cross-interests of the Greater Manchester audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hot tub | Home & Garden | 2.58× | ||
| 02 | Microwave oven | Home & Garden | 2.55× | ||
| 03 | Fish and chips | Food & Beverages | 2.49× | ||
| 04 | Refrigerator | Home & Garden | 2.33× | ||
| 05 | Esso | Cars & Mobility | 2.29× | ||
| 06 | William Hill (bookmaker) | Games | 2.28× | ||
| 07 | Betfair | Games | 2.19× | ||
| 08 | Wikipedia | Internet & Social Media | 2.10× | ||
| 09 | Satire | Literature | 2.05× | ||
| 10 | Mobile home | Cars & Mobility | 2.05× | ||
| 11 | Hobby | Home & Garden | 2.04× | ||
| 12 | Distilled beverage | Food & Beverages | 2.00× | ||
| 13 | Aldi | Shopping | 1.89× | ||
| 14 | Internet & Social Media | 1.85× | |||
| 15 | Breaking news | Movies & TV | 1.82× | ||
| 16 | Kitchen | Home & Garden | 1.71× | ||
| 17 | Volunteering | Politics & Society | 1.71× | ||
| 18 | Home Appliances | Home & Garden | 1.65× | ||
| 19 | EBay | Shopping | 1.60× | ||
| 20 | Weddings | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.41× | |
| Extroversion | THRILL | 1.17× | |
| Need for Security | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.72× | |
| Sustainability | BALANCE | 0.75× | |
| Mindfulness | BALANCE | 0.75× |
Greater Manchester has an estimated audience of 12,808,014 people in United Kingdom, concentrated in England and North West.
59.2% of Greater Manchester fans are female, 40.8% are male, with an average age of 43.0 years.
Greater Manchester fans show strongest brand affinity for Hobby (2.04×), William Hill (bookmaker) (2.28×), and Kitchen (1.71×) over the country average.
Greater Manchester fans in United Kingdom are most concentrated in England (reach ~9.5M), North West (reach ~2.5M), and Yorkshire and the Humber (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Greater Manchester itself, the audience over-indexes on William Hill (bookmaker) (2.28×), Kitchen (1.71×), Aldi (1.89×), and Distilled beverage (2×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Greater Manchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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