Greater Manchester Audience in United Kingdom
Greater Manchester has an estimated audience of 12,808,014 people in United Kingdom. 59.2% are female, 40.8% are male, average age 43.0. Top regions: England, North West, Yorkshire and the Humber. Top brand affinities: Manchester United F.C., Weddings, Manchester City F.C., Hobby, Distilled beverage.
The average Greater Manchester fan in United Kingdom is 43.0 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, Yorkshire and the Humber. Top brand affinities include Manchester United F.C., Weddings, Manchester City F.C., with strongest over-indexing on Manchester United F.C. (1.67× the country average). Demographically, the Greater Manchester audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Greater Manchester fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 43.0 |
| Estimated audience size | 12,808,014 |
Audience persona
The typical Greater Manchester fan in United Kingdom is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Manchester United F.C..
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,606,011 | 1.94× |
| North West | 2,412,366 | 1.76× |
| Yorkshire and the Humber | 2,087,424 | 2.03× |
| South East | 907,165 | 0.53× |
| Scotland | 727,238 | 0.63× |
| West Midlands | 668,573 | 1.22× |
| Wales | 658,333 | 0.9× |
| East of England | 574,418 | 0.49× |
| East Midlands | 521,942 | 0.58× |
| North East | 501,102 | 1.01× |
| South West | 408,954 | 0.39× |
| Northern Ireland | 208,434 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manchester United F.C. | 1.67× | Sports |
| Weddings | 1.81× | Kids & Family |
| Manchester City F.C. | 1.87× | Sports |
| Hobby | 1.67× | Home & Garden |
| Distilled beverage | 1.73× | Food & Beverages |
| FTSE 250 Index | 3.06× | Business & Career |
| Aldi | 1.55× | Shopping |
| TUI | 1.69× | Travel & Leisure |
| William Hill (bookmaker) | 1.72× | Games |
| 1.65× | Internet & Social Media | |
| Betfair | 2.12× | Games |
| TripAdvisor | 1.74× | Travel & Leisure |
| Refrigerator | 1.88× | Home & Garden |
| Kitchenware | 1.95× | Home & Garden |
| Bored Panda | 2.94× | Internet & Social Media |
| Real property | 2.1× | Home & Garden |
| Expensive Taste | 1.82× | Business & Career |
| Trivago | 2.04× | Travel & Leisure |
| Mango | 2.87× | Shopping |
| Ticketmaster | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.22 |
| Indulgence | JOY | 1.08 |
| Price Sensitivity | PREMIUM | 1.08 |
| Luxury Orientation | PREMIUM | 1.05 |
| Creativity | OPEN | 1.02 |
| Social Media Usage | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 59.9% |
| United States | 9.1% |
| Australia | 3.4% |
See Greater Manchester audiences in other countries
More Region audiences in United Kingdom
- England (23,076,988)
- Scotland (16,577,625)
- Yorkshire (9,197,690)
- Greater London (9,075,072)
- Atlantic Ocean (7,681,052)
Frequently asked questions
How many fans does Greater Manchester have in United Kingdom?
Greater Manchester has an estimated audience of 12,808,014 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Greater Manchester fans?
59.2% of Greater Manchester fans are female, 40.8% are male, with an average age of 43.0 years.
Which brands do Greater Manchester fans like most?
Greater Manchester fans show strongest brand affinity for Manchester United F.C. (1.67×), Weddings (1.81×), and Manchester City F.C. (1.87×) over the country average.
Where do Greater Manchester fans live in United Kingdom?
Greater Manchester fans in United Kingdom are most concentrated in England (reach 9,606,011), North West (reach 2,412,366), and Yorkshire and the Humber (reach 2,087,424). These three regions account for the largest share of the active audience.
What other brands do Greater Manchester fans also like?
Beyond Greater Manchester itself, the audience over-indexes on Weddings (1.81×), Manchester City F.C. (1.87×), Hobby (1.67×), and Distilled beverage (1.73×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Greater Manchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.