A data profile of the people who buy, follow and care about Greater Manchester in United States — modelled from more than twelve digital signal sources. Greater Manchester has an estimated audience of 1,941,624 people in United States.
The average Greater Manchester fan in United States is 39.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Zootopia, FIFA World Cup, Ligue 1, with strongest over-indexing on Zootopia (16.97× the country average).
Demographically, the Greater Manchester audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Greater Manchester fan in United States is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Zootopia.
The key figures that characterise the Greater Manchester profile in United States.
52.2% are female, 47.8% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 39.5 |
| Estimated audience size | 1,941,624 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Greater Manchester audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 59.9% |
| United States | 9.1% |
| Australia | 3.4% |
Where the Greater Manchester audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Hampshire | ~10K | 1.38× | |
| 02 | Vermont | ~4K | 1.28× | |
| 03 | Alaska | ~5K | 1.25× | |
| 04 | North Dakota | ~5K | 1.22× | |
| 05 | Connecticut | ~20K | 1.19× | |
| 06 | South Dakota | ~5K | 1.14× | |
| 07 | Montana | ~6K | 1.13× | |
| 08 | Washington, District of Columbia | ~6K | 1.11× | |
| 09 | Delaware | ~6K | 1.10× | |
| 10 | Rhode Island | ~7K | 1.08× | |
| 11 | Maine | ~7K | 1.05× | |
| 12 | West Virginia | ~9K | 1.04× | |
| 13 | Hawaii | ~9K | 1.03× | |
| 14 | Idaho | ~10K | 1.01× | |
| 15 | Virginia | ~50K | 0.99× | |
| 16 | Nebraska | ~10K | 0.99× | |
| 17 | New Mexico | ~10K | 0.98× | |
| 18 | New York | ~100K | 0.97× | |
| 19 | Mississippi | ~20K | 0.97× | |
| 20 | Kentucky | ~20K | 0.96× | |
| 21 | Massachusetts | ~40K | 0.95× | |
| 22 | Oregon | ~20K | 0.95× | |
| 23 | Arkansas | ~20K | 0.95× | |
| 24 | Kansas | ~10K | 0.94× | |
| 25 | Utah | ~20K | 0.92× | |
| 26 | Iowa | ~10K | 0.92× | |
| 27 | Maryland | ~30K | 0.91× | |
| 28 | Oklahoma | ~20K | 0.91× | |
| 29 | New Jersey | ~40K | 0.90× | |
| 30 | Washington | ~30K | 0.90× | |
| 31 | Minnesota | ~30K | 0.90× | |
| 32 | Louisiana | ~20K | 0.90× | |
| 33 | Nevada | ~20K | 0.90× | |
| 34 | Alabama | ~20K | 0.89× | |
| 35 | Missouri | ~30K | 0.88× | |
| 36 | South Carolina | ~30K | 0.87× | |
| 37 | Tennessee | ~30K | 0.86× | |
| 38 | Colorado | ~30K | 0.86× | |
| 39 | Wisconsin | ~30K | 0.86× | |
| 40 | Pennsylvania | ~60K | 0.85× | |
| 41 | Indiana | ~30K | 0.85× | |
| 42 | California | ~200K | 0.83× | |
| 43 | Georgia | ~50K | 0.83× | |
| 44 | Arizona | ~30K | 0.83× | |
| 45 | Illinois | ~50K | 0.82× | |
| 46 | North Carolina | ~50K | 0.82× | |
| 47 | Michigan | ~40K | 0.82× | |
| 48 | Ohio | ~50K | 0.80× | |
| 49 | Florida | ~100K | 0.77× | |
| 50 | Texas | ~100K | 0.74× |
The strongest cross-interests of the Greater Manchester audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Queens Park Rangers F.C. | Sports | 23.47× | ||
| 02 | Ligue 1 | Sports | 20.00× | ||
| 03 | Chiwetel Ejiofor | Movies & TV | 20.00× | ||
| 04 | La Gazzetta dello Sport | Sports | 20.00× | ||
| 05 | Leicester City F.C. | Sports | 18.86× | ||
| 06 | Southampton F.C. | Sports | 17.88× | ||
| 07 | Zootopia | Movies & TV | 16.97× | ||
| 08 | Newcastle United F.C. | Sports | 14.46× | ||
| 09 | Bodrum | Travel & Leisure | 14.42× | ||
| 10 | Copa Libertadores | Sports | 13.23× | ||
| 11 | International education | Business & Career | 9.50× | ||
| 12 | Bundesliga | Sports | 8.13× | ||
| 13 | Neymar | Sports | 7.63× | ||
| 14 | UEFA Europa League | Sports | 6.52× | ||
| 15 | JD Sports | Shopping | 6.25× | ||
| 16 | La Liga | Sports | 5.43× | ||
| 17 | Cristiano Ronaldo | Sports | 4.78× | ||
| 18 | FIFA World Cup | Sports | 4.37× | ||
| 19 | Premier League | Sports | 4.10× | ||
| 20 | NASDAQ | Business & Career | 3.47× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.33× | |
| Community Orientation | OPEN | 1.58× | |
| Career Orientation | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.76× |
Greater Manchester has an estimated audience of 1,941,624 people in United States, concentrated in California and Texas.
52.2% of Greater Manchester fans are female, 47.8% are male, with an average age of 39.5 years.
Greater Manchester fans show strongest brand affinity for Zootopia (16.97×), FIFA World Cup (4.37×), and Ligue 1 (20×) over the country average.
Greater Manchester fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Greater Manchester itself, the audience over-indexes on FIFA World Cup (4.37×), Ligue 1 (20×), Chiwetel Ejiofor (20×), and Leicester City F.C. (18.86×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Greater Manchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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