Greater Manchester Audience in Germany
Greater Manchester has an estimated audience of 608,201 people in Germany. 47.1% are female, 52.9% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Video izle, Cuttack, Progressive rock, Israel.
The average Greater Manchester fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Video izle, Cuttack, with strongest over-indexing on Rossmann (2.35× the country average). Demographically, the Greater Manchester audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Greater Manchester fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 39.9 |
| Estimated audience size | 608,201 |
Audience persona
The typical Greater Manchester fan in Germany is balanced, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,685 | 0.85× |
| Bayern | 75,299 | 0.77× |
| Baden-Württemberg | 53,551 | 0.65× |
| Hessen | 48,282 | 1.04× |
| Niedersachsen | 36,543 | 0.62× |
| Berlin | 35,225 | 1.3× |
| Sachsen | 19,411 | 0.65× |
| Rheinland-Pfalz | 15,548 | 0.51× |
| Sachsen-Anhalt | 15,544 | 0.99× |
| Thüringen | 15,278 | 0.99× |
| Schleswig-Holstein | 15,053 | 0.69× |
| Brandenburg | 13,752 | 0.73× |
| Mecklenburg-Vorpommern | 13,050 | 1.12× |
| Saarland | 12,973 | 1.74× |
| Bremen | 12,731 | 2.45× |
| Hamburg | 12,572 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.35× | Shopping |
| Video izle | 7.11× | |
| Cuttack | 44.93× | Travel & Leisure |
| Progressive rock | 2.41× | Music & Radio |
| Israel | 3× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Medieval fantasy | 12.14× | Literature |
| Este, Veneto | 2.53× | Travel & Leisure |
| Slipper lobster | 19.45× | Pets & Animals |
| Natural rubber | 2.17× | Cars & Mobility |
| Urban horticulture | 1.51× | Home & Garden |
| Jack White | 1.68× | Movies & TV |
| Škoda Kodiaq | 1.58× | Cars & Mobility |
| 7-Eleven | 3.4× | Shopping |
| Home Delivery | 1.69× | Food & Beverages |
| Newborn screening | 5.24× | Health |
| Information sensitivity | 3.08× | Technology & Electronics |
| Buying a House | 3.53× | Home & Garden |
| Mustard seed | 5.9× | Food & Beverages |
| Volvo V60 | 2.63× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.37 |
| Sports Activity | POWER | 1.27 |
| Tradition | CONSERVATISM | 1.16 |
| Family Orientation | CONSERVATISM | 1.16 |
| Early Adopter Mentality | POWER | 1.14 |
| Need for Security | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 59.9% |
| United States | 9.1% |
| Australia | 3.4% |
See Greater Manchester audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Greater Manchester have in Germany?
Greater Manchester has an estimated audience of 608,201 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Greater Manchester fans?
47.1% of Greater Manchester fans are female, 52.9% are male, with an average age of 39.9 years.
Which brands do Greater Manchester fans like most?
Greater Manchester fans show strongest brand affinity for Rossmann (2.35×), Video izle (7.11×), and Cuttack (44.93×) over the country average.
Where do Greater Manchester fans live in Germany?
Greater Manchester fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,685), Bayern (reach 75,299), and Baden-Württemberg (reach 53,551). These three regions account for the largest share of the active audience.
What other brands do Greater Manchester fans also like?
Beyond Greater Manchester itself, the audience over-indexes on Video izle (7.11×), Cuttack (44.93×), Progressive rock (2.41×), and Israel (3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Greater Manchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.