Rascasse Audience Intelligence

Greater Manchester Audience in Germany

A data profile of the people who buy, follow and care about Greater Manchester in Germany — modelled from more than twelve digital signal sources. Greater Manchester has an estimated audience of 608,201 people in Germany.

#95among Region in Germany#815among POI in Germany#778in Travel & Leisure

The average Greater Manchester fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Esso, Jeffrey Dean Morgan, with strongest over-indexing on Hugendubel (13.88× the country average).

Demographically, the Greater Manchester audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Greater Manchester fan in Germany is balanced, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Hugendubel.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greater Manchester profile in Germany.

Audience size
608K
in Germany
Gender
47.1%♀
52.9% male
Age
39.9
average years
Country rank
#9990
POI in Germany
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greater Manchester fans

47.1% are female, 52.9% are male, average age 39.9.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Greater Manchester audience in Germany
MetricValue
Female47.1%
Male52.9%
Average age39.9
Estimated audience size608,201
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Greater Manchester audience in Germany
Age bracketShare%
16-1913%
20-2921%
30-3925%
40-4924%
50+16%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Greater Manchester audience comes from Germany.

Worldwide audience distribution share by country for Greater Manchester
CountryShare
United Kingdom59.9%
United States9.1%
Australia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greater Manchester audience in Germany is strongest.

Fig. 05

Top regions by affinity

Greater Manchester fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~7K1.32×
02Saarland~9K1.18×
03Berlin~30K1.15×
04Mecklenburg-Vorpommern~10K1.03×
05Hessen~50K1.00×
06Thüringen~20K1.00×
07Sachsen-Anhalt~20K0.99×
08Hamburg~10K0.98×
09Brandenburg~20K0.94×
10Schleswig-Holstein~20K0.92×
11Nordrhein-Westfalen~100K0.88×
12Sachsen~30K0.88×
13Niedersachsen~50K0.87×
14Rheinland-Pfalz~30K0.87×
15Bayern~80K0.83×
16Baden-Württemberg~70K0.79×
Fig. 06

Affinity by region

Affinity by region — Greater Manchester, Germany
0.79×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greater Manchester audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greater Manchester audience
#·InterestCategoryAffinity×
01Jeffrey Dean MorganMovies & TV20.00×
02JetBrainsTechnology & Electronics20.00×
03HugendubelShopping13.88×
04Acqua di ParmaBeauty & Wellness13.20×
05Rosie Huntington-WhiteleyFashion & Accessoires11.46×
06Ryder CupSports10.12×
07EssoCars & Mobility9.37×
08Jimmy KimmelMovies & TV8.34×
09JD SportsShopping7.91×
10Frauen-BundesligaSports6.18×
11In aller FreundschaftMovies & TV5.37×
12SparkasseBusiness & Career3.92×
13Aral AGCars & Mobility3.49×
14NatureHome & Garden3.41×
15FamilyKids & Family2.73×
16TransfermarktSports2.55×
17VacationsTravel & Leisure2.54×
18CHECK24Business & Career2.51×
19Müller (company)Food & Beverages2.18×
20GermanyTravel & Leisure1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greater Manchester audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greater Manchester audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.54×
Convenience OrientationPREMIUM1.43×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greater Manchester audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.66×
MindfulnessBALANCE0.75×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greater Manchester have in Germany?

Greater Manchester has an estimated audience of 608,201 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Greater Manchester fans?

47.1% of Greater Manchester fans are female, 52.9% are male, with an average age of 39.9 years.

03

Which brands do Greater Manchester fans like most?

Greater Manchester fans show strongest brand affinity for Hugendubel (13.88×), Esso (9.37×), and Jeffrey Dean Morgan (20×) over the country average.

04

Where do Greater Manchester fans live in Germany?

Greater Manchester fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Greater Manchester fans also like?

Beyond Greater Manchester itself, the audience over-indexes on Esso (9.37×), Jeffrey Dean Morgan (20×), Nature (3.41×), and Sparkasse (3.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Greater Manchester audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Greater Manchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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