JD Sports Audience in Germany
JD Sports has an estimated audience of 2,470,120 people in Germany. 49.9% are female, 50.1% are male, average age 30.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Borussia Dortmund, Deichmann, Foot Locker, Real Madrid C.F., Greater Manchester.
The average JD Sports fan in Germany is 30.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Borussia Dortmund, Deichmann, Foot Locker, with strongest over-indexing on Borussia Dortmund (1.55× the country average). Demographically, the JD Sports audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of JD Sports fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 30.7 |
| Estimated audience size | 2,470,120 |
Audience persona
The typical JD Sports fan in Germany is balanced, around 30.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 776,184 | 1.44× |
| Baden-Württemberg | 342,968 | 1.02× |
| Bayern | 338,506 | 0.85× |
| Hessen | 256,315 | 1.36× |
| Niedersachsen | 244,479 | 1.02× |
| Rheinland-Pfalz | 164,326 | 1.33× |
| Berlin | 137,349 | 1.24× |
| Sachsen | 113,585 | 0.94× |
| Schleswig-Holstein | 71,896 | 0.81× |
| Hamburg | 62,883 | 1.13× |
| Thüringen | 57,294 | 0.91× |
| Brandenburg | 55,734 | 0.73× |
| Sachsen-Anhalt | 36,672 | 0.57× |
| Saarland | 29,472 | 0.97× |
| Mecklenburg-Vorpommern | 28,827 | 0.61× |
| Bremen | 22,672 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.55× | Sports |
| Deichmann | 2.21× | Shopping |
| Foot Locker | 4.73× | Shopping |
| Real Madrid C.F. | 1.72× | Sports |
| Greater Manchester | 7.91× | Travel & Leisure |
| New Balance | 2.61× | Fashion & Accessoires |
| Galatasaray S.K. | 1.73× | Sports |
| Intersport | 3.31× | Shopping |
| Sportswear (activewear) | 1.79× | Fashion & Accessoires |
| Menswear | 4.33× | Fashion & Accessoires |
| Sneakers (footwear) | 1.78× | Fashion & Accessoires |
| Breuninger | 1.7× | Fashion & Accessoires |
| Streetwear | 1.78× | Fashion & Accessoires |
| Sellpy | 2.73× | Fashion & Accessoires |
| Puma | 3.08× | Fashion & Accessoires |
| Google News | 2.16× | News |
| Deutschrap | 2.16× | Music & Radio |
| Haftbefehl | 2.53× | Music & Radio |
| Uniqlo | 1.97× | Shopping |
| C&A | 1.56× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.42 |
| Price Sensitivity | PREMIUM | 1.3 |
| Sustainability | BALANCE | 1.19 |
| Social Media Usage | JOY | 1.08 |
| Luxury Orientation | PREMIUM | 1.07 |
| Design Affinity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 28.5% |
| United States | 12.8% |
| France | 9.5% |
See JD Sports audiences in other countries
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Frequently asked questions
How many fans does JD Sports have in Germany?
JD Sports has an estimated audience of 2,470,120 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of JD Sports fans?
49.9% of JD Sports fans are female, 50.1% are male, with an average age of 30.7 years.
Which brands do JD Sports fans like most?
JD Sports fans show strongest brand affinity for Borussia Dortmund (1.55×), Deichmann (2.21×), and Foot Locker (4.73×) over the country average.
Where do JD Sports fans live in Germany?
JD Sports fans in Germany are most concentrated in Nordrhein-Westfalen (reach 776,184), Baden-Württemberg (reach 342,968), and Bayern (reach 338,506). These three regions account for the largest share of the active audience.
What other brands do JD Sports fans also like?
Beyond JD Sports itself, the audience over-indexes on Deichmann (2.21×), Foot Locker (4.73×), Real Madrid C.F. (1.72×), and Greater Manchester (7.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for JD Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.