A data profile of the people who buy, follow and care about JD Sports in France — modelled from more than twelve digital signal sources. JD Sports has an estimated audience of 4,502,939 people in France.
The average JD Sports fan in France is 34.2 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Paris Saint-Germain, Foot Locker, Pound sterling, with strongest over-indexing on Paris Saint-Germain (2.07× the country average).
Demographically, the JD Sports audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical JD Sports fan in France is more female, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the JD Sports profile in France.
55.7% are female, 44.3% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 34.2 |
| Estimated audience size | 4,502,939 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide JD Sports audience comes from France.
| Country | Share |
|---|---|
| United Kingdom | 28.1% |
| United States | 13.3% |
| France | 9.5% |
Where the JD Sports audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~700K | 1.75× | |
| 02 | Île-de-France | ~1.5M | 1.65× | |
| 03 | Provence-Alpes-Côte d'Azur | ~500K | 1.41× | |
| 04 | Grand Est | ~400K | 1.03× | |
| 05 | Auvergne-Rhône-Alpes | ~500K | 1.01× | |
| 06 | Pays de la Loire | ~200K | 1.00× | |
| 07 | Normandy | ~200K | 1.00× | |
| 08 | Occitanie | ~300K | 0.85× | |
| 09 | Bourgogne-Franche-Comté | ~100K | 0.83× | |
| 10 | Centre-Val de Loire | ~100K | 0.75× | |
| 11 | Nouvelle-Aquitaine | ~300K | 0.70× | |
| 12 | Brittany | ~200K | 0.69× | |
| 13 | Corsica | ~9K | 0.39× |
The strongest cross-interests of the JD Sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pound sterling | Business & Career | 8.02× | ||
| 02 | Sports Direct | Fashion & Accessoires | 7.96× | ||
| 03 | Greater Manchester | Travel & Leisure | 7.78× | ||
| 04 | Foot Locker | Shopping | 4.04× | ||
| 05 | Western Union | Business & Career | 2.31× | ||
| 06 | Paris Saint-Germain | Sports | 2.07× | ||
| 07 | Manchester United F.C. | Sports | 2.06× | ||
| 08 | Real Madrid C.F. | Sports | 2.01× | ||
| 09 | Olympique de Marseille | Sports | 2.01× | ||
| 10 | Ligue 1 | Sports | 1.95× | ||
| 11 | Sportswear (activewear) | Fashion & Accessoires | 1.92× | ||
| 12 | Premier League | Sports | 1.85× | ||
| 13 | Skill | Business & Career | 1.80× | ||
| 14 | Olympique Lyonnais | Sports | 1.78× | ||
| 15 | Foot Mercato | Sports | 1.77× | ||
| 16 | UEFA Champions League | Sports | 1.76× | ||
| 17 | Nike | Fashion & Accessoires | 1.70× | ||
| 18 | Adidas | Fashion & Accessoires | 1.68× | ||
| 19 | RC Lens | Sports | 1.59× | ||
| 20 | FIFA World Cup | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.22× | |
| Social Media Usage | JOY | 1.16× | |
| Patriotism | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Indulgence | JOY | 0.80× | |
| Spirituality | BALANCE | 0.81× |
JD Sports's target market in France covers an estimated 4,502,939 people, concentrated in Île-de-France and Hauts-de-France.
55.7% of the JD Sports audience are female, 44.3% are male, with an average age of 34.2 years.
JD Sports fans show strongest brand affinity for Paris Saint-Germain (2.07×), Foot Locker (4.04×), and Pound sterling (8.02×) over the country average.
JD Sports fans in France are most concentrated in Île-de-France (reach ~1.5M), Hauts-de-France (reach ~700K), and Auvergne-Rhône-Alpes (reach ~500K). These three regions account for the largest share of the active audience.
Beyond JD Sports itself, the audience over-indexes on Foot Locker (4.04×), Pound sterling (8.02×), Ligue 1 (1.95×), and Real Madrid C.F. (2.01×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for JD Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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