A data profile of the people who buy, follow and care about Foot Locker in France — modelled from more than twelve digital signal sources. Foot Locker has an estimated audience of 4,480,869 people in France.
The average Foot Locker fan in France is 34.2 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes.
Top brand affinities include Paris Saint-Germain, JD Sports, Shopping and fashion, with strongest over-indexing on Paris Saint-Germain (2.03× the country average).
Demographically, the Foot Locker audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Foot Locker fan in France is more female, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the Foot Locker profile in France.
56.4% are female, 43.6% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 34.2 |
| Estimated audience size | 4,480,869 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Foot Locker audience comes from France.
| Country | Share |
|---|---|
| United States | 34.4% |
| Italy | 10.1% |
| France | 8.9% |
Where the Foot Locker audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 1.57× | |
| 02 | Provence-Alpes-Côte d'Azur | ~500K | 1.56× | |
| 03 | Hauts-de-France | ~400K | 1.07× | |
| 04 | Grand Est | ~400K | 1.05× | |
| 05 | Centre-Val de Loire | ~200K | 1.00× | |
| 06 | Occitanie | ~400K | 0.98× | |
| 07 | Normandy | ~200K | 0.98× | |
| 08 | Auvergne-Rhône-Alpes | ~500K | 0.96× | |
| 09 | Pays de la Loire | ~200K | 0.89× | |
| 10 | Nouvelle-Aquitaine | ~300K | 0.85× | |
| 11 | Brittany | ~200K | 0.85× | |
| 12 | Bourgogne-Franche-Comté | ~200K | 0.82× | |
| 13 | Corsica | ~10K | 0.45× |
The strongest cross-interests of the Foot Locker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | JD Sports | Shopping | 4.39× | ||
| 02 | Foot Mercato | Sports | 2.39× | ||
| 03 | FC Nantes | Sports | 2.39× | ||
| 04 | Sneakers (footwear) | Fashion & Accessoires | 2.37× | ||
| 05 | Nike | Fashion & Accessoires | 2.09× | ||
| 06 | Soccer | Sports | 2.05× | ||
| 07 | Paris Saint-Germain | Sports | 2.03× | ||
| 08 | Ligue 1 | Sports | 2.01× | ||
| 09 | Team sport | Sports | 1.93× | ||
| 10 | Burger King | Food & Beverages | 1.93× | ||
| 11 | Canada | Travel & Leisure | 1.89× | ||
| 12 | Mobile game | Games | 1.88× | ||
| 13 | UEFA Champions League | Sports | 1.72× | ||
| 14 | Shopping and fashion | Shopping | 1.70× | ||
| 15 | Real Madrid C.F. | Sports | 1.70× | ||
| 16 | FIFA World Cup | Sports | 1.66× | ||
| 17 | Footwear | Fashion & Accessoires | 1.64× | ||
| 18 | Shoes | Fashion & Accessoires | 1.63× | ||
| 19 | Conforama | Home & Garden | 1.58× | ||
| 20 | Sports and outdoors | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.26× | |
| Social Media Usage | JOY | 1.18× | |
| Urban Lifestyle | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.63× | |
| Indulgence | JOY | 0.67× | |
| Design Affinity | PREMIUM | 0.69× |
Foot Locker's target market in France covers an estimated 4,480,869 people, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
56.4% of the Foot Locker audience are female, 43.6% are male, with an average age of 34.2 years.
Foot Locker fans show strongest brand affinity for Paris Saint-Germain (2.03×), JD Sports (4.39×), and Shopping and fashion (1.7×) over the country average.
Foot Locker fans in France are most concentrated in Île-de-France (reach ~1.5M), Provence-Alpes-Côte d'Azur (reach ~500K), and Auvergne-Rhône-Alpes (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Foot Locker itself, the audience over-indexes on JD Sports (4.39×), Shopping and fashion (1.7×), Soccer (2.05×), and Sports and outdoors (1.51×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Foot Locker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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