A data profile of the people who buy, follow and care about Adidas in France — modelled from more than twelve digital signal sources. Adidas has an estimated audience of 7,537,721 people in France.
The average Adidas fan in France is 35.1 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Nike, JD Sports, Foot Locker, with strongest over-indexing on Nike (1.63× the country average).
Demographically, the Adidas audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Sports Activity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Adidas fan in France is balanced, around 35.1 years old, with strong Sports Activity tendencies and a notable affinity for Nike.
The key figures that characterise the Adidas profile in France.
49.0% are female, 51.0% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 35.1 |
| Estimated audience size | 7,537,721 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Adidas audience comes from France.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 7.4% |
| Germany | 5.8% |
Where the Adidas audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 1.38× | |
| 02 | Hauts-de-France | ~700K | 1.07× | |
| 03 | Grand Est | ~600K | 1.04× | |
| 04 | Provence-Alpes-Côte d'Azur | ~600K | 1.04× | |
| 05 | Auvergne-Rhône-Alpes | ~900K | 1.03× | |
| 06 | Occitanie | ~700K | 0.99× | |
| 07 | Corsica | ~40K | 0.96× | |
| 08 | Nouvelle-Aquitaine | ~600K | 0.95× | |
| 09 | Bourgogne-Franche-Comté | ~300K | 0.93× | |
| 10 | Centre-Val de Loire | ~300K | 0.91× | |
| 11 | Pays de la Loire | ~400K | 0.90× | |
| 12 | Brittany | ~300K | 0.89× | |
| 13 | Normandy | ~300K | 0.89× |
The strongest cross-interests of the Adidas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Competitive swimwear | Sports | 2.43× | ||
| 02 | Streetwear Shop | Fashion & Accessoires | 2.13× | ||
| 03 | Sports Direct | Fashion & Accessoires | 2.12× | ||
| 04 | JD Sports | Shopping | 1.90× | ||
| 05 | Napapijri | Fashion & Accessoires | 1.80× | ||
| 06 | Converse | Fashion & Accessoires | 1.74× | ||
| 07 | Sneaker collecting | Fashion & Accessoires | 1.71× | ||
| 08 | High-net-worth individual | Business & Career | 1.64× | ||
| 09 | Nike | Fashion & Accessoires | 1.63× | ||
| 10 | Golden Goose | Fashion & Accessoires | 1.63× | ||
| 11 | FC Bayern Munich | Sports | 1.58× | ||
| 12 | Foot Locker | Shopping | 1.57× | ||
| 13 | Vanessa Bruno | Fashion & Accessoires | 1.56× | ||
| 14 | Reebok | Fashion & Accessoires | 1.56× | ||
| 15 | Boucheron | Fashion & Accessoires | 1.53× | ||
| 16 | Sessùn | Fashion & Accessoires | 1.52× | ||
| 17 | Manchester City F.C. | Sports | 1.51× | ||
| 18 | Gerard Darel | Fashion & Accessoires | 1.51× | ||
| 19 | StockX | Shopping | 1.51× | ||
| 20 | Bundesliga | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.04× | |
| Price Sensitivity | PREMIUM | 1.02× | |
| Luxury Orientation | PREMIUM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.74× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Need for Security | CONSERVATISM | 0.77× |
Adidas's target market in France covers an estimated 7,537,721 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
49.0% of the Adidas audience are female, 51.0% are male, with an average age of 35.1 years.
Adidas fans show strongest brand affinity for Nike (1.63×), JD Sports (1.9×), and Foot Locker (1.57×) over the country average.
Adidas fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~900K), and Hauts-de-France (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Adidas itself, the audience over-indexes on JD Sports (1.9×), Foot Locker (1.57×), FC Bayern Munich (1.58×), and Manchester City F.C. (1.51×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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