Adidas Audience in France
Adidas has an estimated audience of 7,583,163 people in France. 49.0% are female, 51.0% are male, average age 35.1. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: FC Bayern Munich, Nike, JD Sports, Foot Locker, Manchester City F.C..
The average Adidas fan in France is 35.1 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include FC Bayern Munich, Nike, JD Sports, with strongest over-indexing on FC Bayern Munich (1.58× the country average). Demographically, the Adidas audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Adidas fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 35.1 |
| Estimated audience size | 7,583,163 |
Audience persona
The typical Adidas fan in France is balanced, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for FC Bayern Munich.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,878,580 | 1.38× |
| Auvergne-Rhône-Alpes | 919,233 | 1.03× |
| Hauts-de-France | 715,976 | 1.07× |
| Occitanie | 649,957 | 0.99× |
| Grand Est | 640,950 | 1.04× |
| Nouvelle-Aquitaine | 632,388 | 0.95× |
| Provence-Alpes-Côte d'Azur | 583,002 | 1.04× |
| Pays de la Loire | 381,273 | 0.91× |
| Brittany | 330,423 | 0.89× |
| Normandy | 327,357 | 0.89× |
| Bourgogne-Franche-Comté | 286,576 | 0.93× |
| Centre-Val de Loire | 260,398 | 0.91× |
| Corsica | 36,206 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC Bayern Munich | 1.58× | Sports |
| Nike | 1.63× | Fashion & Accessoires |
| JD Sports | 1.9× | Shopping |
| Foot Locker | 1.57× | Shopping |
| Manchester City F.C. | 1.51× | Sports |
| Sneaker collecting | 1.71× | Fashion & Accessoires |
| Vanessa Bruno | 1.56× | Fashion & Accessoires |
| Bundesliga | 1.5× | Sports |
| Converse | 1.74× | Fashion & Accessoires |
| Reebok | 1.56× | Fashion & Accessoires |
| Streetwear Shop | 2.13× | Fashion & Accessoires |
| High-net-worth individual | 1.64× | Business & Career |
| Golden Goose | 1.63× | Fashion & Accessoires |
| Gerard Darel | 1.51× | Fashion & Accessoires |
| Sessùn | 1.52× | Fashion & Accessoires |
| StockX | 1.51× | Shopping |
| Napapijri | 1.8× | Fashion & Accessoires |
| Sports Direct | 2.12× | Fashion & Accessoires |
| PLK | 1.53× | Music & Radio |
| Boucheron | 1.53× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.04 |
| Mindfulness | BALANCE | 1.88 |
| Community Orientation | OPEN | 1.57 |
| Indulgence | JOY | 1.52 |
| Extroversion | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Japan | 7.8% |
| Germany | 6.1% |
See Adidas audiences in other countries
More Sportswear audiences in France
- Intersport (11,098,268)
- Nike (8,839,982)
- New Balance (5,577,020)
- Foot Locker (4,551,065)
- ASICS (3,903,047)
Frequently asked questions
How many fans does Adidas have in France?
Adidas has an estimated audience of 7,583,163 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Adidas fans?
49.0% of Adidas fans are female, 51.0% are male, with an average age of 35.1 years.
Which brands do Adidas fans like most?
Adidas fans show strongest brand affinity for FC Bayern Munich (1.58×), Nike (1.63×), and JD Sports (1.9×) over the country average.
Where do Adidas fans live in France?
Adidas fans in France are most concentrated in Île-de-France (reach 1,878,580), Auvergne-Rhône-Alpes (reach 919,233), and Hauts-de-France (reach 715,976). These three regions account for the largest share of the active audience.
What other brands do Adidas fans also like?
Beyond Adidas itself, the audience over-indexes on Nike (1.63×), JD Sports (1.9×), Foot Locker (1.57×), and Manchester City F.C. (1.51×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.