A data profile of the people who buy, follow and care about JD Sports in Spain — modelled from more than twelve digital signal sources. JD Sports has an estimated audience of 2,451,051 people in Spain.
The average JD Sports fan in Spain is 34.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Real Madrid C.F., FIFA World Cup, DIRECTV Sports, with strongest over-indexing on Real Madrid C.F. (1.79× the country average).
Demographically, the JD Sports audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical JD Sports fan in Spain is more female, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the JD Sports profile in Spain.
56.5% are female, 43.5% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 34.9 |
| Estimated audience size | 2,451,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide JD Sports audience comes from Spain.
| Country | Share |
|---|---|
| United Kingdom | 28.1% |
| United States | 13.3% |
| France | 9.5% |
Where the JD Sports audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~200K | 1.74× | |
| 02 | Comunidad Valenciana | ~400K | 1.33× | |
| 03 | Region of Murcia | ~100K | 1.31× | |
| 04 | Catalonia | ~600K | 1.29× | |
| 05 | Andalusia | ~600K | 1.15× | |
| 06 | Galicia | ~100K | 1.09× | |
| 07 | Castile and León | ~100K | 0.99× | |
| 08 | Community of Madrid | ~400K | 0.97× | |
| 09 | Castilla-La Mancha | ~100K | 0.97× | |
| 10 | Cantabria | ~30K | 0.88× | |
| 11 | Extremadura | ~50K | 0.86× | |
| 12 | Basque Autonomous Country | ~80K | 0.85× | |
| 13 | Balearic Islands | ~60K | 0.82× | |
| 14 | Principality of Asturias | ~50K | 0.82× | |
| 15 | La Rioja | ~10K | 0.70× | |
| 16 | Navarre | ~20K | 0.67× | |
| 17 | Aragon | ~40K | 0.63× |
The strongest cross-interests of the JD Sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Inter Milan | Sports | 3.46× | ||
| 02 | A.C. Milan | Sports | 3.03× | ||
| 03 | Juventus F.C. | Sports | 2.62× | ||
| 04 | Delivery (commerce) | Food & Beverages | 2.59× | ||
| 05 | KFC | Food & Beverages | 2.57× | ||
| 06 | Manchester City F.C. | Sports | 2.42× | ||
| 07 | New Balance | Fashion & Accessoires | 2.38× | ||
| 08 | Domino's Pizza | Food & Beverages | 2.27× | ||
| 09 | Nike | Fashion & Accessoires | 2.15× | ||
| 10 | FIFA World Cup | Sports | 2.09× | ||
| 11 | Premier League | Sports | 2.07× | ||
| 12 | Streetwear | Fashion & Accessoires | 2.04× | ||
| 13 | Adidas | Fashion & Accessoires | 2.00× | ||
| 14 | Burger King | Food & Beverages | 1.99× | ||
| 15 | Sneakers (footwear) | Fashion & Accessoires | 1.98× | ||
| 16 | UEFA Champions League | Sports | 1.81× | ||
| 17 | Sportswear (activewear) | Fashion & Accessoires | 1.81× | ||
| 18 | Real Madrid C.F. | Sports | 1.79× | ||
| 19 | DIRECTV Sports | Movies & TV | 1.75× | ||
| 20 | La Liga | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.37× | |
| Pet Ownership | JOY | 1.22× | |
| Urban Lifestyle | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.66× | |
| Career Orientation | POWER | 0.66× | |
| Creativity | OPEN | 0.70× |
JD Sports's target market in Spain covers an estimated 2,451,051 people, concentrated in Catalonia and Andalusia.
56.5% of the JD Sports audience are female, 43.5% are male, with an average age of 34.9 years.
JD Sports fans show strongest brand affinity for Real Madrid C.F. (1.79×), FIFA World Cup (2.09×), and DIRECTV Sports (1.75×) over the country average.
JD Sports fans in Spain are most concentrated in Catalonia (reach ~600K), Andalusia (reach ~600K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond JD Sports itself, the audience over-indexes on FIFA World Cup (2.09×), DIRECTV Sports (1.75×), La Liga (1.6×), and UEFA Champions League (1.81×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for JD Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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