A data profile of the people who buy, follow and care about KFC in Spain — modelled from more than twelve digital signal sources. KFC has an estimated audience of 3,237,337 people in Spain.
The average KFC fan in Spain is 36.9 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Comunidad Valenciana.
Top brand affinities include McDonald's, Domino's Pizza, Pizza delivery, with strongest over-indexing on McDonald's (5.04× the country average).
Demographically, the KFC audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical KFC fan in Spain is balanced, around 36.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for McDonald's.
The key figures that characterise the KFC profile in Spain.
52.6% are female, 47.4% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 36.9 |
| Estimated audience size | 3,237,337 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide KFC audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 5.8% |
| Japan | 4.2% |
Where the KFC audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 2.27× | |
| 02 | Balearic Islands | ~200K | 2.19× | |
| 03 | Comunidad Valenciana | ~700K | 1.78× | |
| 04 | Community of Madrid | ~700K | 1.30× | |
| 05 | Region of Murcia | ~100K | 1.24× | |
| 06 | Canary Islands | ~200K | 1.10× | |
| 07 | Andalusia | ~600K | 0.94× | |
| 08 | Aragon | ~80K | 0.86× | |
| 09 | Castilla-La Mancha | ~100K | 0.72× | |
| 10 | Castile and León | ~100K | 0.70× | |
| 11 | Navarre | ~30K | 0.68× | |
| 12 | Basque Autonomous Country | ~80K | 0.66× | |
| 13 | Galicia | ~90K | 0.60× | |
| 14 | Principality of Asturias | ~40K | 0.56× | |
| 15 | Cantabria | ~20K | 0.54× | |
| 16 | La Rioja | ~10K | 0.54× | |
| 17 | Extremadura | ~30K | 0.41× |
The strongest cross-interests of the KFC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pizza delivery | Food & Beverages | 7.92× | ||
| 02 | Pizza Hut | Food & Beverages | 6.89× | ||
| 03 | Papa John's Pizza | Food & Beverages | 6.31× | ||
| 04 | Just Eat | Food & Beverages | 6.25× | ||
| 05 | Domino's Pizza | Food & Beverages | 5.18× | ||
| 06 | McDonald's | Food & Beverages | 5.04× | ||
| 07 | Franchising | Business & Career | 4.48× | ||
| 08 | Online food ordering | Food & Beverages | 4.35× | ||
| 09 | Home Delivery | Food & Beverages | 4.35× | ||
| 10 | Taco Bell | Food & Beverages | 3.99× | ||
| 11 | Delivery order | Food & Beverages | 3.91× | ||
| 12 | Burger King | Food & Beverages | 3.90× | ||
| 13 | Fast food restaurants | Food & Beverages | 3.03× | ||
| 14 | Ana Mena | Movies & TV | 2.92× | ||
| 15 | Take-out | Food & Beverages | 2.07× | ||
| 16 | Local food | Food & Beverages | 2.06× | ||
| 17 | El Economista | News | 2.04× | ||
| 18 | Parfois (fashion accessories) | Fashion & Accessoires | 1.99× | ||
| 19 | Primark | Shopping | 1.93× | ||
| 20 | Stradivarius | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.92× | |
| Indulgence | JOY | 1.42× | |
| Quality Awareness | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.38× | |
| Community Orientation | OPEN | 0.61× | |
| Risk Appetite | THRILL | 0.63× |
KFC's target market in Spain covers an estimated 3,237,337 people, concentrated in Catalonia and Community of Madrid.
52.6% of the KFC audience are female, 47.4% are male, with an average age of 36.9 years.
KFC fans show strongest brand affinity for McDonald's (5.04×), Domino's Pizza (5.18×), and Pizza delivery (7.92×) over the country average.
KFC fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~700K), and Comunidad Valenciana (reach ~700K). These three regions account for the largest share of the active audience.
Beyond KFC itself, the audience over-indexes on Domino's Pizza (5.18×), Pizza delivery (7.92×), Burger King (3.9×), and Just Eat (6.25×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for KFC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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