A data profile of the people who buy, follow and care about Sportswear (activewear) in Spain — modelled from more than twelve digital signal sources. Sportswear (activewear) has an estimated audience of 6,920,565 people in Spain.
The average Sportswear (activewear) fan in Spain is 40.8 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid.
The key figures that characterise the Sportswear (activewear) profile in Spain.
56.4% are female, 43.6% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 40.8 |
| Estimated audience size | 6,920,565 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 20% |
of the worldwide Sportswear (activewear) audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 6.1% |
| Japan | 6.1% |
Where the Sportswear (activewear) audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1M | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sportswear (activewear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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