Sportswear (activewear) Audience in Spain
Sportswear (activewear) has an estimated audience of 6,920,565 people in Spain. 56.4% are female, 43.6% are male, average age 40.8. Top regions: Community of Madrid.
The average Sportswear (activewear) fan in Spain is 40.8 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid. Demographically, the Sportswear (activewear) audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sportswear (activewear) fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 40.8 |
| Estimated audience size | 6,920,565 |
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 1,165,418 | 1× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.37 |
| Sports Activity | POWER | 1.21 |
| Design Affinity | PREMIUM | 1.15 |
| Luxury Orientation | PREMIUM | 1.11 |
| Community Orientation | OPEN | 1.06 |
| Healthy Lifestyle | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 6.1% |
| Japan | 6.1% |
See Sportswear (activewear) audiences in other countries
- Sportswear (activewear) — Germany
- Sportswear (activewear) — United States
- Sportswear (activewear) — United Kingdom
- Sportswear (activewear) — France
- Sportswear (activewear) — Italy
- Sportswear (activewear) — Brazil
- Sportswear (activewear) — Japan
- Sportswear (activewear) — South Korea
- Sportswear (activewear) — India
- Sportswear (activewear) — Canada
- Sportswear (activewear) — Mexico
More Fashion & Accessoires audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Sportswear (activewear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.