Sportswear (activewear) Audience in Canada

Sportswear (activewear) has an estimated audience of 4,959,937 people in Canada. 54.7% are female, 45.3% are male, average age 38.5. Top regions: Ontario, Quebec, British Columbia.

The average Sportswear (activewear) fan in Canada is 38.5 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sportswear (activewear) fans

Demographic split for Sportswear (activewear) audience in Canada
MetricValue
Female54.7%
Male45.3%
Average age38.5
Estimated audience size4,959,937

Sportswear (activewear) fans by region: top regions in Canada

Top regions ranked by reach for Sportswear (activewear) in Canada
RegionReachAffinity
Ontario~2M0.92×
Quebec~1M0.94×
British Columbia~700K0.96×
Alberta~600K0.97×
Manitoba~200K1.02×
Saskatchewan~200K0.99×
Nova Scotia~100K0.99×
New Brunswick~100K0.99×
Newfoundland and Labrador~80K1.05×
Yukon~6K1.04×
Prince Edward IslandNone×

Worldwide distribution

Worldwide audience distribution share by country for Sportswear (activewear)
CountryShare
United States20.6%
United Kingdom6.1%
Japan6.1%

See Sportswear (activewear) audiences in other countries

More Fashion & Accessoires audiences in Canada

How to read this data

Audience size is the estimated number of people in Canada who actively search for Sportswear (activewear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.