A data profile of the people who buy, follow and care about Domino's Pizza in Spain — modelled from more than twelve digital signal sources. Domino's Pizza has an estimated audience of 5,411,855 people in Spain.
The average Domino's Pizza fan in Spain is 35.6 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Telepizza, BBVA, KFC, with strongest over-indexing on Telepizza (5.17× the country average).
Demographically, the Domino's Pizza audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Domino's Pizza fan in Spain is balanced, around 35.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Telepizza.
The key figures that characterise the Domino's Pizza profile in Spain.
54.1% are female, 45.9% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 35.6 |
| Estimated audience size | 5,411,855 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 11% |
of the worldwide Domino's Pizza audience comes from Spain.
| Country | Share |
|---|---|
| United States | 58.1% |
| Canada | 7.4% |
| Spain | 6.6% |
Where the Domino's Pizza audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | <1K | 1.48× | |
| 02 | Comunidad Valenciana | <1K | 1.31× | |
| 03 | Andalusia | <1K | 1.27× | |
| 04 | Region of Murcia | <1K | 1.23× | |
| 05 | Principality of Asturias | <1K | 1.19× | |
| 06 | Castilla-La Mancha | <1K | 1.15× | |
| 07 | Castile and León | <1K | 1.06× | |
| 08 | Catalonia | <1K | 1.05× | |
| 09 | Aragon | <1K | 1.02× | |
| 10 | Galicia | <1K | 1.01× | |
| 11 | Navarre | <1K | 0.97× | |
| 12 | Extremadura | <1K | 0.91× | |
| 13 | Basque Autonomous Country | <1K | 0.79× | |
| 14 | Cantabria | <1K | 0.78× | |
| 15 | La Rioja | <1K | 0.69× | |
| 16 | Balearic Islands | <1K | 0.62× | |
| 17 | Canary Islands | <1K | 0.50× |
The strongest cross-interests of the Domino's Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pizza Hut | Food & Beverages | 6.64× | ||
| 02 | Taco Bell | Food & Beverages | 5.73× | ||
| 03 | Telepizza | Food & Beverages | 5.17× | ||
| 04 | Foster's Hollywood | Food & Beverages | 5.11× | ||
| 05 | KFC | Food & Beverages | 4.81× | ||
| 06 | Papa John's Pizza | Food & Beverages | 4.74× | ||
| 07 | 100 Montaditos | Food & Beverages | 4.45× | ||
| 08 | Burger King | Food & Beverages | 3.26× | ||
| 09 | McDonald's | Food & Beverages | 3.12× | ||
| 10 | ALSA (bus company) | Cars & Mobility | 2.61× | ||
| 11 | InfoJobs | Business & Career | 2.24× | ||
| 12 | Pizza | Food & Beverages | 2.11× | ||
| 13 | Take-out | Food & Beverages | 1.94× | ||
| 14 | Loterías y Apuestas del Estado | Games | 1.92× | ||
| 15 | Aldi | Shopping | 1.72× | ||
| 16 | Carrefour | Shopping | 1.68× | ||
| 17 | Primark | Shopping | 1.66× | ||
| 18 | Fast food | Food & Beverages | 1.65× | ||
| 19 | Movistar+ | Movies & TV | 1.63× | ||
| 20 | BBVA | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.39× | |
| Career Orientation | POWER | 1.25× | |
| Healthy Lifestyle | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Risk Appetite | THRILL | 0.76× | |
| Sustainability | BALANCE | 0.81× |
Domino's Pizza's target market in Spain covers an estimated 5,411,855 people, concentrated in Andalusia and Community of Madrid.
54.1% of the Domino's Pizza audience are female, 45.9% are male, with an average age of 35.6 years.
Domino's Pizza fans show strongest brand affinity for Telepizza (5.17×), BBVA (1.54×), and KFC (4.81×) over the country average.
Domino's Pizza fans in Spain are most concentrated in Andalusia (reach <1K), Community of Madrid (reach <1K), and Catalonia (reach <1K). These three regions account for the largest share of the active audience.
Beyond Domino's Pizza itself, the audience over-indexes on BBVA (1.54×), KFC (4.81×), Taco Bell (5.73×), and McDonald's (3.12×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Domino's Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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