Streetwear Audience in Spain
Streetwear has an estimated audience of 5,775,443 people in Spain. 60.2% are female, 39.8% are male, average age 39.8. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: TikTok, Stradivarius, Sephora, Nike, Undergarment.
The average Streetwear fan in Spain is 39.8 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include TikTok, Stradivarius, Sephora, with strongest over-indexing on TikTok (1.69× the country average). Demographically, the Streetwear audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Streetwear fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 39.8 |
| Estimated audience size | 5,775,443 |
Audience persona
The typical Streetwear fan in Spain is more female, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for TikTok.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,493,645 | 1.43× |
| Andalusia | 1,128,749 | 0.99× |
| Community of Madrid | 1,027,418 | 1.06× |
| Comunidad Valenciana | 736,674 | 1.14× |
| Galicia | 302,811 | 1.12× |
| Canary Islands | 298,320 | 1.04× |
| Basque Autonomous Country | 245,732 | 1.14× |
| Castile and León | 239,312 | 0.95× |
| Castilla-La Mancha | 224,388 | 0.96× |
| Region of Murcia | 207,592 | 1.05× |
| Balearic Islands | 185,746 | 1.15× |
| Aragon | 151,124 | 0.99× |
| Principality of Asturias | 133,543 | 0.98× |
| Extremadura | 93,959 | 0.75× |
| Navarre | 57,087 | 0.79× |
| Cantabria | 54,148 | 0.74× |
| La Rioja | 27,382 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 1.69× | Internet & Social Media |
| Stradivarius | 1.85× | Shopping |
| Sephora | 1.99× | Shopping |
| Nike | 2.1× | Fashion & Accessoires |
| Undergarment | 1.66× | Fashion & Accessoires |
| Sneakers (footwear) | 2× | Fashion & Accessoires |
| Adidas | 1.73× | Fashion & Accessoires |
| Fashion show | 2.37× | Fashion & Accessoires |
| Street fashion | 3.03× | Fashion & Accessoires |
| Self-awareness | 1.8× | Health |
| Oysho | 1.79× | Fashion & Accessoires |
| H&M | 1.6× | Shopping |
| Mango | 2.06× | Shopping |
| Moda Feminina | 1.74× | Fashion & Accessoires |
| El País (Uruguay) | 1.51× | News |
| Self-love | 1.73× | Health |
| Sportswear (activewear) | 1.67× | Fashion & Accessoires |
| Uniqlo | 1.96× | Shopping |
| Natural skin care | 1.94× | Beauty & Wellness |
| Engagement ring | 2.7× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.19 |
| Early Adopter Mentality | POWER | 1.13 |
| DIY Mentality | THRILL | 1.12 |
| Travelling | THRILL | 1.11 |
| Design Affinity | PREMIUM | 1.1 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 9.7% |
| Japan | 9.4% |
See Streetwear audiences in other countries
More Fashion & Accessoires audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Streetwear have in Spain?
Streetwear has an estimated audience of 5,775,443 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Streetwear fans?
60.2% of Streetwear fans are female, 39.8% are male, with an average age of 39.8 years.
Which brands do Streetwear fans like most?
Streetwear fans show strongest brand affinity for TikTok (1.69×), Stradivarius (1.85×), and Sephora (1.99×) over the country average.
Where do Streetwear fans live in Spain?
Streetwear fans in Spain are most concentrated in Catalonia (reach 1,493,645), Andalusia (reach 1,128,749), and Community of Madrid (reach 1,027,418). These three regions account for the largest share of the active audience.
What other brands do Streetwear fans also like?
Beyond Streetwear itself, the audience over-indexes on Stradivarius (1.85×), Sephora (1.99×), Nike (2.1×), and Undergarment (1.66×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Streetwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.