A data profile of the people who buy, follow and care about Streetwear in Spain — modelled from more than twelve digital signal sources. Streetwear has an estimated audience of 5,775,443 people in Spain.
The average Streetwear fan in Spain is 39.8 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include TikTok, FIFA World Cup, Stradivarius, with strongest over-indexing on TikTok (1.69× the country average).
Demographically, the Streetwear audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Streetwear fan in Spain is more female, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TikTok.
The key figures that characterise the Streetwear profile in Spain.
60.2% are female, 39.8% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 39.8 |
| Estimated audience size | 5,775,443 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Streetwear audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 9.7% |
| Japan | 9.4% |
Where the Streetwear audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 1.42× | |
| 02 | Comunidad Valenciana | ~700K | 1.13× | |
| 03 | Basque Autonomous Country | ~200K | 1.12× | |
| 04 | Balearic Islands | ~200K | 1.12× | |
| 05 | Galicia | ~300K | 1.11× | |
| 06 | Community of Madrid | ~1M | 1.05× | |
| 07 | Region of Murcia | ~200K | 1.04× | |
| 08 | Canary Islands | ~300K | 1.03× | |
| 09 | Andalusia | ~1M | 0.99× | |
| 10 | Aragon | ~200K | 0.99× | |
| 11 | Principality of Asturias | ~100K | 0.99× | |
| 12 | Castilla-La Mancha | ~200K | 0.97× | |
| 13 | Castile and León | ~200K | 0.96× | |
| 14 | La Rioja | ~30K | 0.90× | |
| 15 | Navarre | ~60K | 0.88× | |
| 16 | Cantabria | ~60K | 0.86× | |
| 17 | Extremadura | ~100K | 0.85× |
The strongest cross-interests of the Streetwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Street fashion | Fashion & Accessoires | 3.03× | ||
| 02 | Engagement ring | Fashion & Accessoires | 2.70× | ||
| 03 | Fashion show | Fashion & Accessoires | 2.37× | ||
| 04 | Nike | Fashion & Accessoires | 2.10× | ||
| 05 | Mango | Shopping | 2.06× | ||
| 06 | Sneakers (footwear) | Fashion & Accessoires | 2.00× | ||
| 07 | Sephora | Shopping | 1.99× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.94× | ||
| 09 | Stradivarius | Shopping | 1.85× | ||
| 10 | Self-awareness | Health | 1.80× | ||
| 11 | Oysho | Fashion & Accessoires | 1.79× | ||
| 12 | Moda Feminina | Fashion & Accessoires | 1.74× | ||
| 13 | Adidas | Fashion & Accessoires | 1.73× | ||
| 14 | Self-love | Health | 1.73× | ||
| 15 | TikTok | Internet & Social Media | 1.69× | ||
| 16 | Sportswear (activewear) | Fashion & Accessoires | 1.67× | ||
| 17 | Undergarment | Fashion & Accessoires | 1.66× | ||
| 18 | Health & wellness | Health | 1.54× | ||
| 19 | FIFA World Cup | Sports | 1.51× | ||
| 20 | El País (Uruguay) | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.53× | |
| Extroversion | THRILL | 1.30× | |
| Design Affinity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.49× | |
| Spirituality | BALANCE | 0.65× | |
| Patriotism | CONSERVATISM | 0.70× |
Streetwear has an estimated audience of 5,775,443 people in Spain, concentrated in Catalonia and Andalusia.
60.2% of Streetwear fans are female, 39.8% are male, with an average age of 39.8 years.
Streetwear fans show strongest brand affinity for TikTok (1.69×), FIFA World Cup (1.51×), and Stradivarius (1.85×) over the country average.
Streetwear fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Streetwear itself, the audience over-indexes on FIFA World Cup (1.51×), Stradivarius (1.85×), Nike (2.1×), and Sephora (1.99×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Streetwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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