A data profile of the people who buy, follow and care about Street fashion in Spain — modelled from more than twelve digital signal sources. Street fashion has an estimated audience of 2,363,442 people in Spain.
Street fashion has an estimated audience of 2,363,442 people in Spain. 67.9% are female, 32.1% are male, average age 41.1. Top brand affinities: Oysho, Streetwear, TikTok, Deal of the day, Modern art.
Top brand affinities include Oysho, Streetwear, TikTok, with strongest over-indexing on Oysho (3.1× the country average).
Demographically, the Street fashion audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Extroversion.
The typical Street fashion fan in Spain is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Oysho.
The key figures that characterise the Street fashion profile in Spain.
67.9% are female, 32.1% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 41.1 |
| Estimated audience size | 2,363,442 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 22% |
of the worldwide Street fashion audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 8.5% |
| China | 5.8% |
The strongest cross-interests of the Street fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bohemian style | Fashion & Accessoires | 3.58× | ||
| 02 | Boho-chic | Fashion & Accessoires | 3.30× | ||
| 03 | Oysho | Fashion & Accessoires | 3.10× | ||
| 04 | Streetwear | Fashion & Accessoires | 3.03× | ||
| 05 | Deal of the day | Shopping | 2.86× | ||
| 06 | Modern art | Arts & Culture | 2.81× | ||
| 07 | Bershka | Shopping | 2.42× | ||
| 08 | Natural skin care | Beauty & Wellness | 2.41× | ||
| 09 | Local food | Food & Beverages | 2.32× | ||
| 10 | Motorcycle accessories | Cars & Mobility | 2.25× | ||
| 11 | Stradivarius | Shopping | 2.24× | ||
| 12 | Travel photography | Technology & Electronics | 2.19× | ||
| 13 | Anti-aging cream | Beauty & Wellness | 1.96× | ||
| 14 | Sephora | Shopping | 1.91× | ||
| 15 | Music festivals | Music & Radio | 1.90× | ||
| 16 | TikTok | Internet & Social Media | 1.81× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.62× | ||
| 18 | Spas | Beauty & Wellness | 1.62× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.60× | ||
| 20 | Beaches | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.47× | |
| Extroversion | THRILL | 1.45× | |
| Luxury Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.31× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Spirituality | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Street fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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