Street fashion Audience in United States

Street fashion logo

Street fashion has an estimated audience of 12,246,859 people in United States. 58.7% are female, 41.3% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Combat sport, Bank account, UK garage, Noodle (Gorillaz), Kendra Scott.

The average Street fashion fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Combat sport, Bank account, UK garage, with strongest over-indexing on Combat sport (1.9× the country average). Demographically, the Street fashion audience skews more female with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Street fashion fans

Demographic split for Street fashion audience in United States
MetricValue
Female58.7%
Male41.3%
Average age35.0
Estimated audience size12,246,859

Audience persona

The typical Street fashion fan in United States is more female, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Street fashion in United States
RegionReachAffinity
California2,069,0581.54×
Texas1,154,1261.1×
New York964,8021.41×
Florida766,9490.93×
Georgia406,3881.08×
Illinois388,7670.95×
Pennsylvania344,0540.83×
North Carolina343,8130.93×
Virginia340,7841.14×
Washington331,7071.35×
New Jersey296,9400.95×
Arizona250,3351×
Massachusetts244,8591.01×
Ohio239,6930.64×
Michigan238,6120.75×
Indiana206,4450.92×
Maryland194,1250.92×
Tennessee184,7440.75×
Oregon179,1161.28×
Colorado172,6870.89×
Missouri164,1260.83×
Wisconsin158,2270.86×
Louisiana150,8590.96×
Minnesota146,4190.83×
Alabama140,4260.82×
South Carolina139,1480.76×
Kentucky120,8950.79×
Nevada120,0651.01×
Utah115,2061.05×
Oklahoma112,3130.83×
Connecticut104,7830.85×
Hawaii97,0851.84×
Iowa78,9590.78×
Mississippi76,7560.76×
Kansas70,8500.73×
Arkansas68,1890.68×
New Mexico53,5360.87×
West Virginia53,3600.94×
Nebraska48,4350.79×
Washington, District of Columbia41,1781.12×
Alaska39,9371.52×
New Hampshire38,4710.8×
Delaware38,0201.13×
Idaho36,9570.6×
Montana34,8151.02×
Rhode Island34,4950.88×
Maine34,4740.79×
South Dakota34,3641.21×
North Dakota33,4591.33×
Wyoming32,3741.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Street fashion audience
BrandAffinityCategory
Combat sport1.9×Sports
Bank account2.75×Business & Career
UK garage4.43×Music & Radio
Noodle (Gorillaz)2.17×Music & Radio
Kendra Scott1.67×Fashion & Accessoires
Jesse Plemons1.89×Movies & TV
Mothercare1.76×Kids & Family
Nebraska Cornhuskers football1.83×Sports
Cam Ward1.91×Sports
Tierra Cali3.4×Travel & Leisure
Acoustic music1.95×Music & Radio
Ellen Burstyn3.78×Movies & TV
JC Whitney6.49×Shopping
Iron Man (film)1.88×Movies & TV
Charlamagne Tha God3.71×Movies & TV
Holt Renfrew4.9×Shopping
Wizards of Waverly Place2.44×Movies & TV
Stamp collecting1.71×Home & Garden
Sub Zero (Official)3.54×Literature
Notre Dame Fighting Irish football1.81×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Street fashion audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.85
Early Adopter MentalityPOWER1.63
SustainabilityBALANCE1.54
Luxury OrientationPREMIUM1.52
Design AffinityPREMIUM1.46
ExtroversionTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Street fashion
CountryShare
United States15.0%
Japan8.5%
China5.8%

See Street fashion audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Street fashion have in United States?

Street fashion has an estimated audience of 12,246,859 people in United States, concentrated in California and Texas.

What is the gender split and age of Street fashion fans?

58.7% of Street fashion fans are female, 41.3% are male, with an average age of 35.0 years.

Which brands do Street fashion fans like most?

Street fashion fans show strongest brand affinity for Combat sport (1.9×), Bank account (2.75×), and UK garage (4.43×) over the country average.

Where do Street fashion fans live in United States?

Street fashion fans in United States are most concentrated in California (reach 2,069,058), Texas (reach 1,154,126), and New York (reach 964,802). These three regions account for the largest share of the active audience.

What other brands do Street fashion fans also like?

Beyond Street fashion itself, the audience over-indexes on Bank account (2.75×), UK garage (4.43×), Noodle (Gorillaz) (2.17×), and Kendra Scott (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Street fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.