Rascasse Audience Intelligence

Street fashion Audience in United States

A data profile of the people who buy, follow and care about Street fashion in United States — modelled from more than twelve digital signal sources. Street fashion has an estimated audience of 12,246,859 people in United States.

#1930among Topic in United States#144in Fashion & Accessoires

The average Street fashion fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include TikTok, Do it yourself (DIY), Streetwear, with strongest over-indexing on TikTok (1.93× the country average).

Demographically, the Street fashion audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Street fashion fan in United States is more female, around 35.0 years old, with strong Design Affinity tendencies and a notable affinity for TikTok.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Street fashion profile in United States.

Audience size
12.2M
in United States
Gender
58.7%♀
41.3% male
Age
35.0
average years
Country rank
#2911
Topic in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Street fashion fans

58.7% are female, 41.3% are male, average age 35.0.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Street fashion audience in United States
MetricValue
Female58.7%
Male41.3%
Average age35.0
Estimated audience size12,246,859
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Street fashion audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Street fashion audience comes from United States.

Worldwide audience distribution share by country for Street fashion
CountryShare
United States15.0%
Japan8.5%
China5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Street fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

Street fashion fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.37×
02New York~900K1.30×
03Hawaii~70K1.28×
04Washington~300K1.19×
05Kansas~100K1.12×
06Oregon~200K1.10×
07Vermont~20K1.10×
08Alaska~30K1.09×
09Texas~1M1.07×
10North Dakota~30K1.07×
11Virginia~300K1.06×
12Georgia~400K1.05×
13South Dakota~30K1.05×
14Utah~100K1.03×
15Nevada~100K1.02×
16Washington, District of Columbia~40K1.02×
17Delaware~30K1.02×
18New Jersey~300K1.01×
19Montana~30K1.00×
20Arizona~200K0.99×
21West Virginia~60K0.99×
22Rhode Island~40K0.99×
23Maryland~200K0.98×
24Minnesota~200K0.98×
25North Carolina~400K0.97×
26Louisiana~200K0.97×
27Kentucky~100K0.97×
28Oklahoma~100K0.95×
29Connecticut~100K0.95×
30New Mexico~60K0.95×
31New Hampshire~50K0.95×
32Maine~40K0.95×
33Colorado~200K0.94×
34Nebraska~60K0.94×
35Massachusetts~200K0.93×
36Mississippi~90K0.93×
37Arkansas~90K0.93×
38Idaho~60K0.93×
39Missouri~200K0.92×
40Illinois~400K0.91×
41Indiana~200K0.91×
42Iowa~90K0.91×
43Alabama~200K0.90×
44Florida~700K0.89×
45Wisconsin~200K0.89×
46South Carolina~200K0.89×
47Pennsylvania~400K0.87×
48Tennessee~200K0.86×
49Michigan~300K0.84×
50Ohio~300K0.83×
Fig. 06

Affinity by region

Affinity by region — Street fashion, United States
0.83×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Street fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Street fashion audience
#·InterestCategoryAffinity×
01StreetwearFashion & Accessoires2.72×
02Natural skin careBeauty & Wellness2.62×
03Deal of the dayShopping2.52×
04Sneaker collectingFashion & Accessoires2.37×
05Anime and manga fandomLiterature2.36×
06Digital photographyBusiness & Career2.19×
07NikeFashion & Accessoires2.14×
08AdidasFashion & Accessoires2.14×
09Louis VuittonFashion & Accessoires2.06×
10ULTA BeautyBeauty & Wellness2.03×
11Nordstrom rackFashion & Accessoires2.01×
12Do it yourself (DIY)Home & Garden1.99×
13Self-loveHealth1.98×
14Vintage clothingFashion & Accessoires1.98×
15TikTokInternet & Social Media1.93×
16LivemusicMusic & Radio1.92×
17Planet FitnessSports1.76×
18Luxury goodsFashion & Accessoires1.72×
19TrousersFashion & Accessoires1.65×
20SephoraShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Street fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Street fashion audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.60×
Luxury OrientationPREMIUM1.55×
Early Adopter MentalityPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Street fashion audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Need for SecurityCONSERVATISM0.77×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Street fashion have in United States?

Street fashion has an estimated audience of 12,246,859 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Street fashion fans?

58.7% of Street fashion fans are female, 41.3% are male, with an average age of 35.0 years.

03

Which brands do Street fashion fans like most?

Street fashion fans show strongest brand affinity for TikTok (1.93×), Do it yourself (DIY) (1.99×), and Streetwear (2.72×) over the country average.

04

Where do Street fashion fans live in United States?

Street fashion fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Street fashion fans also like?

Beyond Street fashion itself, the audience over-indexes on Do it yourself (DIY) (1.99×), Streetwear (2.72×), Luxury goods (1.72×), and Planet Fitness (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Street fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Street fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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