Street fashion Audience in Germany
Street fashion has an estimated audience of 2,815,699 people in Germany. 58.9% are female, 41.1% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Škoda Kodiaq, Stradivarius, Progressive rock, Product design.
The average Street fashion fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Škoda Kodiaq, Stradivarius, with strongest over-indexing on Gil Ofarim (2.96× the country average). Demographically, the Street fashion audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Street fashion fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 33.6 |
| Estimated audience size | 2,815,699 |
Audience persona
The typical Street fashion fan in Germany is more female, around 33.6 years old, with strong Sustainability tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 546,066 | 0.89× |
| Bayern | 363,648 | 0.8× |
| Baden-Württemberg | 290,122 | 0.76× |
| Niedersachsen | 210,787 | 0.77× |
| Hessen | 186,209 | 0.87× |
| Berlin | 159,503 | 1.27× |
| Rheinland-Pfalz | 106,811 | 0.76× |
| Schleswig-Holstein | 96,171 | 0.95× |
| Sachsen | 90,558 | 0.66× |
| Thüringen | 67,794 | 0.94× |
| Brandenburg | 63,677 | 0.73× |
| Hamburg | 60,197 | 0.95× |
| Sachsen-Anhalt | 60,116 | 0.82× |
| Mecklenburg-Vorpommern | 57,907 | 1.08× |
| Bremen | 54,035 | 2.24× |
| Saarland | 52,560 | 1.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.96× | Music & Radio |
| Škoda Kodiaq | 2.56× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.76× | Music & Radio |
| Product design | 1.63× | Business & Career |
| Home Delivery | 2.39× | Food & Beverages |
| KLIX (AM) | 1.76× | Music & Radio |
| Cachorro | 2.43× | Pets & Animals |
| Bank account | 2.01× | Business & Career |
| Corfu (regional unit) | 1.95× | Travel & Leisure |
| San Gil | 2.1× | Travel & Leisure |
| Wolverine (comics) | 2.75× | Literature |
| Keeper (password manager) | 2.07× | Technology & Electronics |
| Volvo V60 | 2.22× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 2.25× | Music & Radio |
| Giotto | 2.49× | Food & Beverages |
| Kippah | 2.08× | Fashion & Accessoires |
| Phil Campbell (musician) | 2.15× | Music & Radio |
| John Frusciante | 3.87× | Music & Radio |
| Coworking | 1.63× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.38 |
| Luxury Orientation | PREMIUM | 1.35 |
| DIY Mentality | THRILL | 1.3 |
| Early Adopter Mentality | POWER | 1.3 |
| Sports Activity | POWER | 1.18 |
| Design Affinity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 8.5% |
| China | 5.8% |
See Street fashion audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Street fashion have in Germany?
Street fashion has an estimated audience of 2,815,699 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Street fashion fans?
58.9% of Street fashion fans are female, 41.1% are male, with an average age of 33.6 years.
Which brands do Street fashion fans like most?
Street fashion fans show strongest brand affinity for Gil Ofarim (2.96×), Škoda Kodiaq (2.56×), and Stradivarius (1.97×) over the country average.
Where do Street fashion fans live in Germany?
Street fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 546,066), Bayern (reach 363,648), and Baden-Württemberg (reach 290,122). These three regions account for the largest share of the active audience.
What other brands do Street fashion fans also like?
Beyond Street fashion itself, the audience over-indexes on Škoda Kodiaq (2.56×), Stradivarius (1.97×), Progressive rock (1.76×), and Product design (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Street fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.