Zara Audience in Germany
Zara has an estimated audience of 8,230,030 people in Germany. 71.4% are female, 28.6% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Home Office, Bank account, Cachorro, Information sensitivity.
The average Zara fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Home Office, Bank account, with strongest over-indexing on Gil Ofarim (2.06× the country average). Demographically, the Zara audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Zara fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 35.9 |
| Estimated audience size | 8,230,030 |
Audience persona
The typical Zara fan in Germany is more female, around 35.9 years old, with strong Sustainability tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,291,480 | 1.27× |
| Bayern | 1,636,400 | 1.24× |
| Baden-Württemberg | 1,382,917 | 1.23× |
| Hessen | 797,212 | 1.27× |
| Niedersachsen | 779,195 | 0.97× |
| Berlin | 492,227 | 1.34× |
| Rheinland-Pfalz | 440,359 | 1.07× |
| Sachsen | 279,168 | 0.69× |
| Schleswig-Holstein | 275,796 | 0.93× |
| Hamburg | 257,869 | 1.39× |
| Brandenburg | 188,862 | 0.74× |
| Thüringen | 142,582 | 0.68× |
| Sachsen-Anhalt | 130,694 | 0.61× |
| Mecklenburg-Vorpommern | 103,235 | 0.66× |
| Saarland | 87,685 | 0.87× |
| Bremen | 73,593 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.06× | Music & Radio |
| Home Office | 1.58× | Business & Career |
| Bank account | 2.5× | Business & Career |
| Cachorro | 2.71× | Pets & Animals |
| Information sensitivity | 3.92× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.75× | Music & Radio |
| Home Delivery | 1.54× | Food & Beverages |
| Japanese New Year | 5.33× | Travel & Leisure |
| Ireen Sheer | 1.55× | Music & Radio |
| Hatten | 2.79× | Travel & Leisure |
| Ipekyol | 1.89× | Shopping |
| Jersey (fabric) | 2.38× | Fashion & Accessoires |
| Japanese domestic market | 2.04× | Politics & Society |
| Picnic | 1.58× | Kids & Family |
| Jason Clarke (actor) | 2.03× | Movies & TV |
| Cloppenburg | 1.87× | Travel & Leisure |
| Fantasy Earth: Zero | 2.73× | Games |
| Erkrath | 3.3× | Travel & Leisure |
| Jacob Tremblay | 1.98× | Movies & TV |
| Building insulation | 1.75× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.55 |
| Creativity | OPEN | 1.4 |
| Design Affinity | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.29 |
| Luxury Orientation | PREMIUM | 1.26 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 9.8% |
| Germany | 6.7% |
See Zara audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does Zara have in Germany?
Zara has an estimated audience of 8,230,030 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zara fans?
71.4% of Zara fans are female, 28.6% are male, with an average age of 35.9 years.
Which brands do Zara fans like most?
Zara fans show strongest brand affinity for Gil Ofarim (2.06×), Home Office (1.58×), and Bank account (2.5×) over the country average.
Where do Zara fans live in Germany?
Zara fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,291,480), Bayern (reach 1,636,400), and Baden-Württemberg (reach 1,382,917). These three regions account for the largest share of the active audience.
What other brands do Zara fans also like?
Beyond Zara itself, the audience over-indexes on Home Office (1.58×), Bank account (2.5×), Cachorro (2.71×), and Information sensitivity (3.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.