Zara Audience in Spain
Zara has an estimated audience of 5,278,035 people in Spain. 74.7% are female, 25.3% are male, average age 42.3. Top regions: Andalusia, Community of Madrid, Catalonia. Top brand affinities: Livemusic, Mango, Oysho, Iberia (airline), WhatsApp.
The average Zara fan in Spain is 42.3 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Catalonia. Top brand affinities include Livemusic, Mango, Oysho, with strongest over-indexing on Livemusic (3.78× the country average). Demographically, the Zara audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Zara fans
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 42.3 |
| Estimated audience size | 5,278,035 |
Audience persona
The typical Zara fan in Spain is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Livemusic.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,100,207 | 1.06× |
| Community of Madrid | 932,495 | 1.05× |
| Catalonia | 925,720 | 0.97× |
| Comunidad Valenciana | 576,664 | 0.97× |
| Galicia | 294,543 | 1.19× |
| Castile and León | 244,189 | 1.06× |
| Castilla-La Mancha | 232,252 | 1.09× |
| Basque Autonomous Country | 205,550 | 1.04× |
| Region of Murcia | 158,393 | 0.87× |
| Balearic Islands | 151,766 | 1.02× |
| Extremadura | 143,832 | 1.26× |
| Canary Islands | 135,904 | 0.52× |
| Aragon | 123,659 | 0.89× |
| Principality of Asturias | 120,892 | 0.97× |
| Navarre | 67,870 | 1.03× |
| Cantabria | 67,703 | 1.02× |
| La Rioja | 33,858 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 3.78× | Music & Radio |
| Mango | 3.31× | Shopping |
| Oysho | 2.76× | Fashion & Accessoires |
| Iberia (airline) | 1.69× | Travel & Leisure |
| 1.79× | Internet & Social Media | |
| Bershka | 2.93× | Shopping |
| Breaking news | 2.92× | Movies & TV |
| H&M | 2× | Shopping |
| Flower | 1.91× | Home & Garden |
| Champion (sportswear) | 2.32× | Fashion & Accessoires |
| Fast food | 1.76× | Food & Beverages |
| Coches.net | 1.66× | Cars & Mobility |
| Aldi | 1.7× | Shopping |
| Deal of the day | 2.08× | Shopping |
| Primark | 1.62× | Shopping |
| Pepe Jeans | 3.43× | Fashion & Accessoires |
| Isabel Marant | 3.1× | Fashion & Accessoires |
| Lunch | 2.27× | Food & Beverages |
| Designer clothing | 2.93× | Fashion & Accessoires |
| Bikini | 1.93× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.5 |
| Price Sensitivity | PREMIUM | 1.15 |
| DIY Mentality | THRILL | 1.09 |
| Creativity | OPEN | 1.05 |
| Family Orientation | CONSERVATISM | 1.01 |
| Luxury Orientation | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 9.8% |
| Germany | 6.7% |
See Zara audiences in other countries
More Fashion audiences in Spain
- AliExpress (10,693,616)
- Primark (9,361,986)
- Stradivarius (8,195,780)
- H&M (8,094,967)
- Mango (4,855,502)
Frequently asked questions
How many fans does Zara have in Spain?
Zara has an estimated audience of 5,278,035 people in Spain, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of Zara fans?
74.7% of Zara fans are female, 25.3% are male, with an average age of 42.3 years.
Which brands do Zara fans like most?
Zara fans show strongest brand affinity for Livemusic (3.78×), Mango (3.31×), and Oysho (2.76×) over the country average.
Where do Zara fans live in Spain?
Zara fans in Spain are most concentrated in Andalusia (reach 1,100,207), Community of Madrid (reach 932,495), and Catalonia (reach 925,720). These three regions account for the largest share of the active audience.
What other brands do Zara fans also like?
Beyond Zara itself, the audience over-indexes on Mango (3.31×), Oysho (2.76×), Iberia (airline) (1.69×), and WhatsApp (1.79×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Zara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.