Zara Audience in United States
Zara has an estimated audience of 14,460,565 people in United States. 74.8% are female, 25.2% are male, average age 36.0. Top regions: California, New York, Texas. Top brand affinities: Elsword, Historic site, Bank account, Goop, Fairy godmother.
The average Zara fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Elsword, Historic site, Bank account, with strongest over-indexing on Elsword (50.63× the country average). Demographically, the Zara audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Zara fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 36.0 |
| Estimated audience size | 14,460,565 |
Audience persona
The typical Zara fan in United States is more female, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,066,095 | 1.93× |
| New York | 2,698,976 | 3.34× |
| Texas | 1,767,914 | 1.42× |
| Florida | 1,751,906 | 1.79× |
| New Jersey | 866,299 | 2.36× |
| Illinois | 842,115 | 1.75× |
| Georgia | 589,789 | 1.32× |
| Pennsylvania | 520,577 | 1.07× |
| Massachusetts | 504,392 | 1.77× |
| Virginia | 429,399 | 1.22× |
| Maryland | 400,110 | 1.61× |
| North Carolina | 390,799 | 0.9× |
| Washington | 338,781 | 1.17× |
| Ohio | 332,046 | 0.75× |
| Michigan | 320,075 | 0.85× |
| Arizona | 308,654 | 1.05× |
| Tennessee | 234,041 | 0.81× |
| Connecticut | 232,518 | 1.6× |
| Louisiana | 206,157 | 1.11× |
| South Carolina | 184,722 | 0.85× |
| Colorado | 182,381 | 0.8× |
| Indiana | 179,252 | 0.68× |
| Alabama | 179,169 | 0.89× |
| Nevada | 154,107 | 1.1× |
| Oregon | 149,525 | 0.9× |
| Minnesota | 147,712 | 0.71× |
| Missouri | 142,728 | 0.61× |
| Wisconsin | 134,583 | 0.62× |
| Utah | 128,592 | 0.99× |
| Kentucky | 109,298 | 0.6× |
| Oklahoma | 98,122 | 0.61× |
| Washington, District of Columbia | 94,544 | 2.18× |
| Mississippi | 83,680 | 0.7× |
| Arkansas | 75,964 | 0.64× |
| Kansas | 71,220 | 0.62× |
| Hawaii | 67,526 | 1.09× |
| Iowa | 61,068 | 0.51× |
| Rhode Island | 49,230 | 1.07× |
| Delaware | 43,827 | 1.1× |
| Idaho | 41,962 | 0.58× |
| Nebraska | 39,123 | 0.54× |
| New Hampshire | 38,950 | 0.68× |
| New Mexico | 35,499 | 0.49× |
| Maine | 28,775 | 0.56× |
| West Virginia | 25,605 | 0.38× |
| Montana | 17,282 | 0.43× |
| Vermont | 14,917 | 0.59× |
| Alaska | 14,773 | 0.48× |
| North Dakota | 13,887 | 0.47× |
| South Dakota | 13,674 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 50.63× | Games |
| Historic site | 11.44× | Arts & Culture |
| Bank account | 5.51× | Business & Career |
| Goop | 9.43× | Internet & Social Media |
| Fairy godmother | 12.8× | Literature |
| Vocal harmony | 6.62× | Music & Radio |
| Governor of Michigan | 10.4× | Politics & Society |
| Mathcore | 10.37× | Music & Radio |
| Grinch | 4.69× | Movies & TV |
| Hardik Pandya | 16× | Sports |
| Home equity | 2.04× | Home & Garden |
| JDSU | 3.11× | Business & Career |
| Cherish (group) | 11× | Music & Radio |
| Harlow | 11.61× | Travel & Leisure |
| Hipster | 9.22× | Politics & Society |
| TV Fanatic | 9.88× | Movies & TV |
| headspace | 7.92× | Health |
| Guitarist (magazine) | 9.66× | Music & Radio |
| Hibachi | 6.33× | Food & Beverages |
| Mothercare | 2.59× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.88 |
| Sustainability | BALANCE | 1.85 |
| Luxury Orientation | PREMIUM | 1.64 |
| LGBTQ+ Identity | OPEN | 1.6 |
| Early Adopter Mentality | POWER | 1.42 |
| Sports Activity | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 9.8% |
| Germany | 6.7% |
See Zara audiences in other countries
More Fashion audiences in United States
- Amazon.com (57,554,447)
- Nordstrom (55,429,405)
- T.J.Maxx (38,873,052)
- Fashion Nova (34,409,917)
- H&M (26,662,720)
Frequently asked questions
How many fans does Zara have in United States?
Zara has an estimated audience of 14,460,565 people in United States, concentrated in California and New York.
What is the gender split and age of Zara fans?
74.8% of Zara fans are female, 25.2% are male, with an average age of 36.0 years.
Which brands do Zara fans like most?
Zara fans show strongest brand affinity for Elsword (50.63×), Historic site (11.44×), and Bank account (5.51×) over the country average.
Where do Zara fans live in United States?
Zara fans in United States are most concentrated in California (reach 3,066,095), New York (reach 2,698,976), and Texas (reach 1,767,914). These three regions account for the largest share of the active audience.
What other brands do Zara fans also like?
Beyond Zara itself, the audience over-indexes on Historic site (11.44×), Bank account (5.51×), Goop (9.43×), and Fairy godmother (12.8×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Zara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.