Rascasse Audience Intelligence

Zara Target Market in United States

A data profile of the people who buy, follow and care about Zara in United States — modelled from more than twelve digital signal sources. Zara has an estimated audience of 14,523,881 people in United States.

#9among Fashion in United States#229among Brand in United States#81in Shopping

The average Zara fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Fashion show, Aritzia, Nike, with strongest over-indexing on Fashion show (3.99× the country average).

Demographically, the Zara audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zara fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Fashion show.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zara profile in United States.

Audience size
14.5M
in United States
Gender
74.8%♀
25.2% male
Age
36.0
average years
Country rank
#2409
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zara

74.8% are female, 25.2% are male, average age 36.0.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Zara audience in United States
MetricValue
Female74.8%
Male25.2%
Average age36.0
Estimated audience size14,523,881
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Zara audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Zara audience comes from United States.

Worldwide audience distribution share by country for Zara
CountryShare
United States11.5%
Japan9.5%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zara audience in United States is strongest.

Fig. 05

Top regions by affinity

Zara customers by region in United States
#RegionReachAffinity×
01New York~3M3.43×
02New Jersey~800K2.30×
03Washington, District of Columbia~100K2.20×
04California~3M1.88×
05Massachusetts~500K1.79×
06Florida~1.5M1.77×
07Illinois~800K1.72×
08Maryland~400K1.60×
09Connecticut~200K1.60×
10Texas~1.5M1.35×
11Georgia~600K1.27×
12Nevada~200K1.18×
13Virginia~400K1.17×
14Washington~300K1.17×
15Rhode Island~50K1.16×
16Hawaii~70K1.15×
17Louisiana~200K1.12×
18Delaware~40K1.11×
19Pennsylvania~500K1.04×
20Arizona~300K1.04×
21Utah~100K0.99×
22Oregon~200K0.92×
23North Carolina~400K0.89×
24Alabama~200K0.89×
25South Carolina~200K0.83×
26Michigan~300K0.82×
27Tennessee~200K0.80×
28Colorado~200K0.79×
29Ohio~300K0.74×
30Mississippi~90K0.72×
31Minnesota~100K0.70×
32New Hampshire~40K0.70×
33Indiana~200K0.66×
34Arkansas~80K0.64×
35Vermont~20K0.62×
36Missouri~100K0.61×
37Wisconsin~100K0.60×
38Oklahoma~100K0.60×
39Kansas~70K0.60×
40Kentucky~100K0.59×
41Idaho~40K0.58×
42Maine~30K0.57×
43Nebraska~40K0.55×
44Alaska~20K0.52×
45Iowa~60K0.51×
46New Mexico~40K0.51×
47North Dakota~10K0.50×
48Montana~20K0.45×
49South Dakota~10K0.44×
50West Virginia~30K0.41×
Fig. 06

Affinity by region

Affinity by region — Zara, United States
0.41×1.00×3.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zara audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zara audience
#·InterestCategoryAffinity×
01PandoraFashion & Accessoires4.89×
02AritziaFashion & Accessoires4.44×
03Party dressFashion & Accessoires4.22×
04Fashion showFashion & Accessoires3.99×
05Handmade jewelryFashion & Accessoires3.67×
06Anti-aging creamBeauty & Wellness3.11×
07Louis VuittonFashion & Accessoires2.95×
08StreetwearFashion & Accessoires2.89×
09NikeFashion & Accessoires2.82×
10Sneaker collectingFashion & Accessoires2.79×
11H&MShopping2.77×
12Natural skin careBeauty & Wellness2.77×
13Nordstrom rackFashion & Accessoires2.48×
14Vintage clothingFashion & Accessoires2.42×
15SkirtFashion & Accessoires2.32×
16Charity and causesBusiness & Career2.24×
17NordstromShopping1.86×
18WeddingsKids & Family1.71×
19Women's clothingFashion & Accessoires1.63×
20PinterestInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zara audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zara audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.01×
Design AffinityPREMIUM1.94×
Early Adopter MentalityPOWER1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zara audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.56×
PatriotismCONSERVATISM0.57×
SpiritualityBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zara's target market in United States?

Zara's target market in United States covers an estimated 14,523,881 people, concentrated in California and New York.

02

What is the gender split and age of Zara customers?

74.8% of the Zara audience are female, 25.2% are male, with an average age of 36.0 years.

03

Which brands do Zara fans like most?

Zara fans show strongest brand affinity for Fashion show (3.99×), Aritzia (4.44×), and Nike (2.82×) over the country average.

04

Where do Zara fans live in United States?

Zara fans in United States are most concentrated in California (reach ~3M), New York (reach ~3M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Zara fans also like?

Beyond Zara itself, the audience over-indexes on Aritzia (4.44×), Nike (2.82×), Streetwear (2.89×), and Handmade jewelry (3.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in United States

See Zara audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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