Zara Audience in United States

Zara has an estimated audience of 14,460,565 people in United States. 74.8% are female, 25.2% are male, average age 36.0. Top regions: California, New York, Texas. Top brand affinities: Indeed.com, Kia Sportage, Google Maps, Khan Academy, Autism Awareness.

The average Zara fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Indeed.com, Kia Sportage, Google Maps, with strongest over-indexing on Indeed.com (9.98× the country average). Demographically, the Zara audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Fashion

Demographics of Zara fans

Demographic split for Zara audience in United States
MetricValue
Female74.8%
Male25.2%
Average age36.0
Estimated audience size14,460,565

Audience persona

The typical Zara fan in United States is more female, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Zara in United States
RegionReachAffinity
California3,066,0951.93×
New York2,698,9763.34×
Texas1,767,9141.42×
Florida1,751,9061.79×
New Jersey866,2992.36×
Illinois842,1151.75×
Georgia589,7891.32×
Pennsylvania520,5771.07×
Massachusetts504,3921.77×
Virginia429,3991.22×
Maryland400,1101.61×
North Carolina390,7990.9×
Washington338,7811.17×
Ohio332,0460.75×
Michigan320,0750.85×
Arizona308,6541.05×
Tennessee234,0410.81×
Connecticut232,5181.6×
Louisiana206,1571.11×
South Carolina184,7220.85×
Colorado182,3810.8×
Indiana179,2520.68×
Alabama179,1690.89×
Nevada154,1071.1×
Oregon149,5250.9×
Minnesota147,7120.71×
Missouri142,7280.61×
Wisconsin134,5830.62×
Utah128,5920.99×
Kentucky109,2980.6×
Oklahoma98,1220.61×
Washington, District of Columbia94,5442.18×
Mississippi83,6800.7×
Arkansas75,9640.64×
Kansas71,2200.62×
Hawaii67,5261.09×
Iowa61,0680.51×
Rhode Island49,2301.07×
Delaware43,8271.1×
Idaho41,9620.58×
Nebraska39,1230.54×
New Hampshire38,9500.68×
New Mexico35,4990.49×
Maine28,7750.56×
West Virginia25,6050.38×
Montana17,2820.43×
Vermont14,9170.59×
Alaska14,7730.48×
North Dakota13,8870.47×
South Dakota13,6740.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zara audience
BrandAffinityCategory
Indeed.com9.98×Business & Career
Kia Sportage50.63×Cars & Mobility
Google Maps9.52×Internet & Social Media
Khan Academy17.64×Business & Career
Autism Awareness19.03×Health
Google News11.43×News
Diabetes mellitus awareness12.48×Health
Capital One7.24×Business & Career
Enterprise Rent-A-Car9.13×Cars & Mobility
Kendra Scott15.2×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Apple Store10.69×Shopping
Honda HR-V34.17×Cars & Mobility
Beetlejuice5.99×Movies & TV
ICloud11.19×Technology & Electronics
Circle K8.3×Shopping
Jollibee12.71×Food & Beverages
Wattpad13.14×Internet & Social Media
DuckDuckGo10.56×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zara audience
TraitClusterScore
Design AffinityPREMIUM1.88
SustainabilityBALANCE1.85
Luxury OrientationPREMIUM1.64
LGBTQ+ IdentityOPEN1.6
Early Adopter MentalityPOWER1.42
Sports ActivityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Zara
CountryShare
United States11.8%
Japan9.8%
Germany6.7%

See Zara audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does Zara have in United States?

Zara has an estimated audience of 14,460,565 people in United States, concentrated in California and New York.

What is the gender split and age of Zara fans?

74.8% of Zara fans are female, 25.2% are male, with an average age of 36.0 years.

Which brands do Zara fans like most?

Zara fans show strongest brand affinity for Indeed.com (9.98×), Kia Sportage (50.63×), and Google Maps (9.52×) over the country average.

Where do Zara fans live in United States?

Zara fans in United States are most concentrated in California (reach 3,066,095), New York (reach 2,698,976), and Texas (reach 1,767,914). These three regions account for the largest share of the active audience.

What other brands do Zara fans also like?

Beyond Zara itself, the audience over-indexes on Kia Sportage (50.63×), Google Maps (9.52×), Khan Academy (17.64×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.