Rascasse Audience Intelligence

Charity and causes Audience in United States

A data profile of the people who buy, follow and care about Charity and causes in United States — modelled from more than twelve digital signal sources. Charity and causes has an estimated audience of 39,247,193 people in United States.

#421among Topic in United States#84in Business & Career

The average Charity and causes fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charity and causes profile in United States.

Audience size
39.2M
in United States
Gender
57.7%♀
42.3% male
Age
44.1
average years
Country rank
#587
Topic in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charity and causes fans

57.7% are female, 42.3% are male, average age 44.1.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Charity and causes audience in United States
MetricValue
Female57.7%
Male42.3%
Average age44.1
Estimated audience size39,247,193
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Charity and causes audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4922%
50+34%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Charity and causes audience comes from United States.

Worldwide audience distribution share by country for Charity and causes
CountryShare
United States21.7%
United Kingdom6.6%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charity and causes audience in United States is strongest.

Fig. 05

Top regions by affinity

Charity and causes fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~100K1.47×
02Montana~100K1.24×
03Delaware~100K1.22×
04Rhode Island~100K1.16×
05West Virginia~200K1.14×
06Maine~200K1.14×
07Hawaii~200K1.13×
08New Hampshire~200K1.13×
09Idaho~200K1.11×
10Alaska~90K1.10×
11Nebraska~200K1.09×
12Mississippi~400K1.08×
13New Mexico~200K1.07×
14Washington, District of Columbia~100K1.06×
15Vermont~70K1.06×
16South Dakota~90K1.04×
17Arkansas~300K1.03×
18Kansas~300K1.01×
19Iowa~300K1.00×
20Kentucky~500K0.97×
21Oklahoma~400K0.97×
22Utah~300K0.97×
23Louisiana~500K0.96×
24Nevada~400K0.96×
25Connecticut~400K0.95×
26Alabama~500K0.93×
27Oregon~400K0.93×
28South Carolina~500K0.92×
29Missouri~600K0.91×
30Wisconsin~500K0.91×
31Indiana~600K0.90×
32Minnesota~500K0.90×
33North Carolina~1M0.89×
34Tennessee~700K0.89×
35Maryland~600K0.89×
36Colorado~500K0.88×
37Virginia~800K0.87×
38Arizona~700K0.87×
39Massachusetts~700K0.87×
40Washington~700K0.86×
41Michigan~900K0.85×
42Georgia~1M0.84×
43New Jersey~800K0.84×
44Ohio~1M0.83×
45Pennsylvania~1M0.82×
46Illinois~1M0.82×
47New York~1.5M0.76×
48Florida~2M0.73×
49Texas~2.5M0.71×
50California~3M0.67×
Fig. 06

Affinity by region

Affinity by region — Charity and causes, United States
0.67×1.00×1.47×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Charity and causes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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