Charity and causes Audience in United Kingdom
Charity and causes has an estimated audience of 12,027,157 people in United Kingdom. 63.1% are female, 36.9% are male, average age 47.5. Top regions: England, South East, South West.
The average Charity and causes fan in United Kingdom is 47.5 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, South West. Demographically, the Charity and causes audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Community Orientation, Sustainability.
Category: Business & Career · Type: Topic
Demographics of Charity and causes fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 47.5 |
| Estimated audience size | 12,027,157 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,150,820 | 0.64× |
| South East | 1,757,888 | 1.09× |
| South West | 1,137,864 | 1.15× |
| East of England | 1,072,472 | 0.98× |
| East Midlands | 1,024,767 | 1.21× |
| Yorkshire and the Humber | 898,854 | 0.93× |
| Northern Ireland | 884,984 | 2.39× |
| North West | 868,633 | 0.68× |
| West Midlands | 545,165 | 1.06× |
| North East | 426,445 | 0.91× |
| Wales | 421,762 | 0.61× |
| Scotland | 381,959 | 0.35× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 3.11 |
| Sustainability | BALANCE | 1.74 |
| Individualism | JOY | 1.68 |
| Convenience Orientation | PREMIUM | 1.56 |
| Family Orientation | CONSERVATISM | 1.46 |
| Travelling | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 6.6% |
| Italy | 4.9% |
See Charity and causes audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Charity and causes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.