Rascasse Audience Intelligence

Charity and causes Audience in Germany

A data profile of the people who buy, follow and care about Charity and causes in Germany — modelled from more than twelve digital signal sources. Charity and causes has an estimated audience of 6,293,932 people in Germany.

#458among Topic in Germany#92in Business & Career

The average Charity and causes fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, WhatsApp, Der Tagesspiegel, with strongest over-indexing on Tagesschau (1.66× the country average).

Demographically, the Charity and causes audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Spirituality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Charity and causes fan in Germany is more female, around 40.9 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charity and causes profile in Germany.

Audience size
6.3M
in Germany
Gender
56.9%♀
43.1% male
Age
40.9
average years
Country rank
#743
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charity and causes fans

56.9% are female, 43.1% are male, average age 40.9.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Charity and causes audience in Germany
MetricValue
Female56.9%
Male43.1%
Average age40.9
Estimated audience size6,293,932
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Charity and causes audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Charity and causes audience comes from Germany.

Worldwide audience distribution share by country for Charity and causes
CountryShare
United States21.7%
United Kingdom6.6%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charity and causes audience in Germany is strongest.

Fig. 05

Top regions by affinity

Charity and causes fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~400K1.22×
02Berlin~300K1.18×
03Hamburg~100K1.04×
04Hessen~500K1.02×
05Brandenburg~200K1.02×
06Niedersachsen~600K1.01×
07Sachsen-Anhalt~200K1.00×
08Mecklenburg-Vorpommern~100K1.00×
09Sachsen~300K0.99×
10Schleswig-Holstein~200K0.99×
11Baden-Württemberg~800K0.94×
12Bayern~900K0.92×
13Nordrhein-Westfalen~1M0.88×
14Thüringen0.00×
15Saarland0.00×
16Bremen0.00×
Fig. 06

Affinity by region

Affinity by region — Charity and causes, Germany
0.88×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charity and causes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charity and causes audience
#·InterestCategoryAffinity×
01Home Alone (franchise)Movies & TV2.84×
02Santa ClausKids & Family2.66×
03TelegramInternet & Social Media2.61×
04Der TagesspiegelNews2.39×
05MemeInternet & Social Media2.36×
06Der SpiegelNews2.01×
07Spiegel OnlineNews1.98×
08VolunteeringPolitics & Society1.98×
09Die WeltNews1.98×
10Friedrich MerzPolitics & Society1.97×
11FressnapfShopping1.75×
12GMX MailInternet & Social Media1.70×
13TagesschauMovies & TV1.66×
14WhatsAppInternet & Social Media1.62×
15Let's Dance (German TV series)Movies & TV1.58×
16Pet foodPets & Animals1.53×
17ReligionBusiness & Career1.52×
18Documentary moviesMovies & TV1.52×
19PinterestInternet & Social Media1.50×
20CatsPets & Animals1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charity and causes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charity and causes audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.61×
SustainabilityBALANCE1.36×
Community OrientationOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charity and causes audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.84×
Luxury OrientationPREMIUM0.88×
Urban LifestyleOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charity and causes have in Germany?

Charity and causes has an estimated audience of 6,293,932 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Charity and causes fans?

56.9% of Charity and causes fans are female, 43.1% are male, with an average age of 40.9 years.

03

Which brands do Charity and causes fans like most?

Charity and causes fans show strongest brand affinity for Tagesschau (1.66×), WhatsApp (1.62×), and Der Tagesspiegel (2.39×) over the country average.

04

Where do Charity and causes fans live in Germany?

Charity and causes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Charity and causes fans also like?

Beyond Charity and causes itself, the audience over-indexes on WhatsApp (1.62×), Der Tagesspiegel (2.39×), Telegram (2.61×), and Pinterest (1.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Charity and causes audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Charity and causes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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