Charity and causes Audience in Germany
Charity and causes has an estimated audience of 6,293,932 people in Germany. 56.9% are female, 43.1% are male, average age 40.9. Top regions: Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities: Spiegel Online, Tagesschau, WhatsApp, Der Tagesspiegel, Pinterest.
The average Charity and causes fan in Germany is 40.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities include Spiegel Online, Tagesschau, WhatsApp, with strongest over-indexing on Spiegel Online (1.98× the country average). Demographically, the Charity and causes audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Charity and causes fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 40.9 |
| Estimated audience size | 6,293,932 |
Audience persona
The typical Charity and causes fan in Germany is more female, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 654,559 | 0.65× |
| Nordrhein-Westfalen | 651,292 | 0.47× |
| Rheinland-Pfalz | 641,625 | 2.03× |
| Niedersachsen | 631,330 | 1.03× |
| Baden-Württemberg | 623,474 | 0.73× |
| Hessen | 522,445 | 1.09× |
| Berlin | 505,567 | 1.8× |
| Brandenburg | 351,500 | 1.8× |
| Hamburg | 272,648 | 1.92× |
| Sachsen | 210,476 | 0.68× |
| Sachsen-Anhalt | 126,415 | 0.78× |
| Mecklenburg-Vorpommern | 111,183 | 0.93× |
| Schleswig-Holstein | 103,584 | 0.46× |
| Thüringen | None× | |
| Bremen | None× | |
| Saarland | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 1.98× | News |
| Tagesschau | 1.66× | Movies & TV |
| 1.62× | Internet & Social Media | |
| Der Tagesspiegel | 2.39× | News |
| 1.5× | Internet & Social Media | |
| Telegram | 2.61× | Internet & Social Media |
| Der Spiegel | 2.01× | News |
| Volunteering | 1.98× | Politics & Society |
| Cats | 1.5× | Pets & Animals |
| Die Welt | 1.98× | News |
| Friedrich Merz | 1.97× | Politics & Society |
| Meme | 2.36× | Internet & Social Media |
| Religion | 1.52× | Business & Career |
| Pet food | 1.53× | Pets & Animals |
| Santa Claus | 2.66× | Kids & Family |
| Let's Dance (German TV series) | 1.58× | Movies & TV |
| Home Alone (franchise) | 2.84× | Movies & TV |
| Fressnapf | 1.75× | Shopping |
| GMX Mail | 1.7× | Internet & Social Media |
| Documentary movies | 1.52× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.78 |
| LGBTQ+ Identity | OPEN | 1.78 |
| Community Orientation | OPEN | 1.75 |
| Pet Ownership | JOY | 1.56 |
| Indulgence | JOY | 1.36 |
| Healthy Lifestyle | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 6.6% |
| Italy | 4.9% |
See Charity and causes audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Charity and causes have in Germany?
Charity and causes has an estimated audience of 6,293,932 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Charity and causes fans?
56.9% of Charity and causes fans are female, 43.1% are male, with an average age of 40.9 years.
Which brands do Charity and causes fans like most?
Charity and causes fans show strongest brand affinity for Spiegel Online (1.98×), Tagesschau (1.66×), and WhatsApp (1.62×) over the country average.
Where do Charity and causes fans live in Germany?
Charity and causes fans in Germany are most concentrated in Bayern (reach 654,559), Nordrhein-Westfalen (reach 651,292), and Rheinland-Pfalz (reach 641,625). These three regions account for the largest share of the active audience.
What other brands do Charity and causes fans also like?
Beyond Charity and causes itself, the audience over-indexes on Tagesschau (1.66×), WhatsApp (1.62×), Der Tagesspiegel (2.39×), and Pinterest (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Charity and causes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.