Rascasse Audience Intelligence

Cats Audience in Germany

A data profile of the people who buy, follow and care about Cats in Germany — modelled from more than twelve digital signal sources. Cats has an estimated audience of 11,161,737 people in Germany.

#151among Topic in Germany#5in Pets & Animals

The average Cats fan in Germany is 40.8 years old, more female, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Cat play and toys, Cats (musical), Black cat, with strongest over-indexing on Cat play and toys (19.4× the country average).

Demographically, the Cats audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cats fan in Germany is more female, around 40.8 years old, with strong Pet Ownership tendencies and a notable affinity for Cat play and toys.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cats profile in Germany.

Audience size
11.2M
in Germany
Gender
63.5%♀
36.5% male
Age
40.8
average years
Country rank
#257
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cats fans

63.5% are female, 36.5% are male, average age 40.8.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Cats audience in Germany
MetricValue
Female63.5%
Male36.5%
Average age40.8
Estimated audience size11,161,737
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Cats audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4924%
50+22%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Cats audience comes from Germany.

Worldwide audience distribution share by country for Cats
CountryShare
United States22.0%
United Kingdom5.0%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cats audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cats fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~3.5M3.95×
02Berlin~600K1.16×
03Sachsen~500K0.93×
04Nordrhein-Westfalen~2M0.92×
05Bayern~1.5M0.91×
06Bremen~90K0.89×
07Baden-Württemberg~1.5M0.88×
08Hamburg~200K0.88×
09Brandenburg~300K0.87×
10Rheinland-Pfalz~500K0.86×
11Sachsen-Anhalt~200K0.85×
12Niedersachsen~900K0.82×
13Schleswig-Holstein~300K0.82×
14Thüringen~200K0.79×
15Saarland~100K0.75×
16Mecklenburg-Vorpommern~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Cats, Germany
0.70×1.00×3.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cats audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cats audience
#·InterestCategoryAffinity×
01Cats (musical)Music & Radio31.24×
02Cat play and toysPets & Animals19.40×
03Black catPets & Animals16.63×
04Siamese catPets & Animals15.91×
05British ShorthairPets & Animals15.68×
06Persian catPets & Animals14.32×
07Cat foodPets & Animals12.87×
08KittenPets & Animals10.86×
09Pet storePets & Animals10.75×
10Dog healthPets & Animals9.54×
11Dog harnessPets & Animals8.44×
12PoodlePets & Animals8.32×
13French BulldogPets & Animals7.89×
14Dog collarPets & Animals7.64×
15Pomeranian (dog)Pets & Animals7.56×
16Pet sittingPets & Animals7.55×
17Golden RetrieverPets & Animals7.49×
18Labrador RetrieverPets & Animals7.34×
19Pet foodPets & Animals6.08×
20Dog walkingPets & Animals6.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cats audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cats audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.84×
Community OrientationOPEN1.38×
ExtroversionTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cats audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.87×
Price SensitivityPREMIUM0.89×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cats have in Germany?

Cats has an estimated audience of 11,161,737 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Cats fans?

63.5% of Cats fans are female, 36.5% are male, with an average age of 40.8 years.

03

Which brands do Cats fans like most?

Cats fans show strongest brand affinity for Cat play and toys (19.4×), Cats (musical) (31.24×), and Black cat (16.63×) over the country average.

04

Where do Cats fans live in Germany?

Cats fans in Germany are most concentrated in Hessen (reach ~3.5M), Nordrhein-Westfalen (reach ~2M), and Bayern (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Cats fans also like?

Beyond Cats itself, the audience over-indexes on Cats (musical) (31.24×), Black cat (16.63×), Siamese cat (15.91×), and Cat food (12.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Cats audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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