Cats Audience in Germany
Cats has an estimated audience of 11,161,737 people in Germany. 63.5% are female, 36.5% are male, average age 40.8. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Cat play and toys, Cats (musical), Black cat, Siamese cat, Cat food.
The average Cats fan in Germany is 40.8 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Cat play and toys, Cats (musical), Black cat, with strongest over-indexing on Cat play and toys (19.4× the country average). Demographically, the Cats audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Cats fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 40.8 |
| Estimated audience size | 11,161,737 |
Audience persona
The typical Cats fan in Germany is more female, around 40.8 years old, with strong Pet Ownership tendencies and a notable affinity for Cat play and toys.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 3,655,568 | 4.3× |
| Nordrhein-Westfalen | 2,208,982 | 0.9× |
| Bayern | 1,590,495 | 0.89× |
| Baden-Württemberg | 1,314,954 | 0.86× |
| Niedersachsen | 834,065 | 0.77× |
| Berlin | 629,261 | 1.26× |
| Rheinland-Pfalz | 450,484 | 0.81× |
| Sachsen | 400,545 | 0.73× |
| Schleswig-Holstein | 302,718 | 0.76× |
| Brandenburg | 224,094 | 0.65× |
| Hamburg | 211,759 | 0.84× |
| Thüringen | 170,271 | 0.6× |
| Sachsen-Anhalt | 168,797 | 0.58× |
| Mecklenburg-Vorpommern | 117,706 | 0.55× |
| Saarland | 92,141 | 0.67× |
| Bremen | 79,390 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cat play and toys | 19.4× | Pets & Animals |
| Cats (musical) | 31.24× | Music & Radio |
| Black cat | 16.63× | Pets & Animals |
| Siamese cat | 15.91× | Pets & Animals |
| Cat food | 12.87× | Pets & Animals |
| British Shorthair | 15.68× | Pets & Animals |
| Persian cat | 14.32× | Pets & Animals |
| Kitten | 10.86× | Pets & Animals |
| Pet store | 10.75× | Pets & Animals |
| Dog health | 9.54× | Pets & Animals |
| Dog harness | 8.44× | Pets & Animals |
| Dog collar | 7.64× | Pets & Animals |
| French Bulldog | 7.89× | Pets & Animals |
| Poodle | 8.32× | Pets & Animals |
| Golden Retriever | 7.49× | Pets & Animals |
| Pet food | 6.08× | Pets & Animals |
| Labrador Retriever | 7.34× | Pets & Animals |
| Dog walking | 6.08× | Pets & Animals |
| Pomeranian (dog) | 7.56× | Pets & Animals |
| Pet sitting | 7.55× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.35 |
| Indulgence | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.17 |
| Sports Activity | POWER | 1.11 |
| Healthy Lifestyle | BALANCE | 1.04 |
| DIY Mentality | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 5.0% |
| Japan | 4.8% |
See Cats audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cats have in Germany?
Cats has an estimated audience of 11,161,737 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Cats fans?
63.5% of Cats fans are female, 36.5% are male, with an average age of 40.8 years.
Which brands do Cats fans like most?
Cats fans show strongest brand affinity for Cat play and toys (19.4×), Cats (musical) (31.24×), and Black cat (16.63×) over the country average.
Where do Cats fans live in Germany?
Cats fans in Germany are most concentrated in Hessen (reach 3,655,568), Nordrhein-Westfalen (reach 2,208,982), and Bayern (reach 1,590,495). These three regions account for the largest share of the active audience.
What other brands do Cats fans also like?
Beyond Cats itself, the audience over-indexes on Cats (musical) (31.24×), Black cat (16.63×), Siamese cat (15.91×), and Cat food (12.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.