A data profile of the people who buy, follow and care about Cats in United Kingdom — modelled from more than twelve digital signal sources. Cats has an estimated audience of 18,232,954 people in United Kingdom.
The average Cats fan in United Kingdom is 45.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Cats (musical), Cat play and toys, Persian cat, with strongest over-indexing on Cats (musical) (42.02× the country average).
Demographically, the Cats audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cats fan in United Kingdom is more female, around 45.4 years old, with strong Pet Ownership tendencies and a notable affinity for Cats (musical).
The key figures that characterise the Cats profile in United Kingdom.
65.1% are female, 34.9% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 45.4 |
| Estimated audience size | 18,232,954 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Cats audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.0% |
| Japan | 4.8% |
Where the Cats audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~14M | 1.81× | |
| 02 | Greater London | ~3.5M | 1.41× | |
| 03 | North West | ~2.5M | 1.21× | |
| 04 | South West | ~1.5M | 1.10× | |
| 05 | East of England | ~2M | 1.07× | |
| 06 | East Midlands | ~1.5M | 1.02× | |
| 07 | South East | ~2.5M | 1.01× | |
| 08 | Wales | ~900K | 0.88× | |
| 09 | West Midlands | ~600K | 0.74× | |
| 10 | Scotland | ~1M | 0.73× | |
| 11 | Yorkshire and the Humber | ~1M | 0.72× | |
| 12 | North East | ~500K | 0.72× | |
| 13 | Northern Ireland | ~300K | 0.59× |
The strongest cross-interests of the Cats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cats (musical) | Music & Radio | 42.02× | ||
| 02 | Mormon (Book of Mormon) | Literature | 30.33× | ||
| 03 | Heathers | Movies & TV | 28.99× | ||
| 04 | 42nd Street (musical) | Music & Radio | 25.40× | ||
| 05 | Chicago (musical) | Music & Radio | 25.20× | ||
| 06 | The Bodyguard (musical) | Music & Radio | 24.05× | ||
| 07 | Cat play and toys | Pets & Animals | 22.27× | ||
| 08 | School of Rock | Movies & TV | 21.75× | ||
| 09 | Cat lovers | Pets & Animals | 19.29× | ||
| 10 | Persian cat | Pets & Animals | 17.19× | ||
| 11 | The Book of Mormon (musical) | Music & Radio | 15.88× | ||
| 12 | Siamese cat | Pets & Animals | 14.41× | ||
| 13 | Black cat | Pets & Animals | 12.56× | ||
| 14 | British Shorthair | Pets & Animals | 10.72× | ||
| 15 | Shelter Dogs | Pets & Animals | 10.48× | ||
| 16 | Cat food | Pets & Animals | 10.04× | ||
| 17 | Rescue dog | Pets & Animals | 9.06× | ||
| 18 | Kitten | Pets & Animals | 9.02× | ||
| 19 | Pet store | Pets & Animals | 7.56× | ||
| 20 | Superman | Movies & TV | 3.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.31× | |
| Healthy Lifestyle | BALANCE | 1.19× | |
| Sustainability | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Quality Awareness | PREMIUM | 0.89× |
Cats has an estimated audience of 18,232,954 people in United Kingdom, concentrated in England and Greater London.
65.1% of Cats fans are female, 34.9% are male, with an average age of 45.4 years.
Cats fans show strongest brand affinity for Cats (musical) (42.02×), Cat play and toys (22.27×), and Persian cat (17.19×) over the country average.
Cats fans in United Kingdom are most concentrated in England (reach ~14M), Greater London (reach ~3.5M), and South East (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Cats itself, the audience over-indexes on Cat play and toys (22.27×), Persian cat (17.19×), Cat food (10.04×), and Heathers (28.99×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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