Cats Audience in United Kingdom
Cats has an estimated audience of 18,232,954 people in United Kingdom. 65.1% are female, 34.9% are male, average age 45.4. Top regions: England, Greater London, South East. Top brand affinities: Cats (musical), Cat play and toys, Persian cat, Cat food, Kitten.
The average Cats fan in United Kingdom is 45.4 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Cats (musical), Cat play and toys, Persian cat, with strongest over-indexing on Cats (musical) (42.02× the country average). Demographically, the Cats audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Cats fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 45.4 |
| Estimated audience size | 18,232,954 |
Audience persona
The typical Cats fan in United Kingdom is more female, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for Cats (musical).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,674,716 | 1.81× |
| Greater London | 3,353,994 | 1.41× |
| South East | 2,476,032 | 1.01× |
| North West | 2,360,540 | 1.21× |
| East of England | 1,788,367 | 1.07× |
| South West | 1,649,236 | 1.1× |
| East Midlands | 1,304,138 | 1.02× |
| Scotland | 1,190,598 | 0.73× |
| Yorkshire and the Humber | 1,047,179 | 0.72× |
| Wales | 913,118 | 0.88× |
| West Midlands | 578,851 | 0.74× |
| North East | 511,094 | 0.72× |
| Northern Ireland | 331,273 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cats (musical) | 42.02× | Music & Radio |
| Cat play and toys | 22.27× | Pets & Animals |
| Persian cat | 17.19× | Pets & Animals |
| Cat food | 10.04× | Pets & Animals |
| Kitten | 9.02× | Pets & Animals |
| Siamese cat | 14.41× | Pets & Animals |
| Heathers | 28.99× | Movies & TV |
| Black cat | 12.56× | Pets & Animals |
| Mormon (Book of Mormon) | 30.33× | Literature |
| Shelter Dogs | 10.48× | Pets & Animals |
| Chicago (musical) | 25.2× | Music & Radio |
| Pet store | 7.56× | Pets & Animals |
| Cat lovers | 19.29× | Pets & Animals |
| Rescue dog | 9.06× | Pets & Animals |
| Superman | 3.99× | Movies & TV |
| British Shorthair | 10.72× | Pets & Animals |
| Argo (2012 film) | 1.94× | Movies & TV |
| School of Rock | 21.75× | Movies & TV |
| 42nd Street (musical) | 25.4× | Music & Radio |
| The Book of Mormon (musical) | 15.88× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.13 |
| Pet Ownership | JOY | 1.11 |
| Creativity | OPEN | 1.06 |
| Indulgence | JOY | 1.06 |
| Extroversion | THRILL | 1.04 |
| Sustainability | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 5.0% |
| Japan | 4.8% |
See Cats audiences in other countries
More Pets & Animals audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Cats have in United Kingdom?
Cats has an estimated audience of 18,232,954 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Cats fans?
65.1% of Cats fans are female, 34.9% are male, with an average age of 45.4 years.
Which brands do Cats fans like most?
Cats fans show strongest brand affinity for Cats (musical) (42.02×), Cat play and toys (22.27×), and Persian cat (17.19×) over the country average.
Where do Cats fans live in United Kingdom?
Cats fans in United Kingdom are most concentrated in England (reach 13,674,716), Greater London (reach 3,353,994), and South East (reach 2,476,032). These three regions account for the largest share of the active audience.
What other brands do Cats fans also like?
Beyond Cats itself, the audience over-indexes on Cat play and toys (22.27×), Persian cat (17.19×), Cat food (10.04×), and Kitten (9.02×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.