A data profile of the people who buy, follow and care about Cat play and toys in United Kingdom — modelled from more than twelve digital signal sources. Cat play and toys has an estimated audience of 3,915,033 people in United Kingdom.
The average Cat play and toys fan in United Kingdom is 41.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Cats (musical), Pet store, Zootopia, with strongest over-indexing on Cats (musical) (22.27× the country average).
Demographically, the Cat play and toys audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cat play and toys fan in United Kingdom is more female, around 41.8 years old, with strong Pet Ownership tendencies and a notable affinity for Cats (musical).
The key figures that characterise the Cat play and toys profile in United Kingdom.
68.8% are female, 31.2% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 41.8 |
| Estimated audience size | 3,915,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Cat play and toys audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.2% |
| Japan | 16.0% |
| Germany | 6.5% |
Where the Cat play and toys audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~400K | 1.03× | |
| 02 | South West | ~300K | 1.03× | |
| 03 | Wales | ~200K | 1.03× | |
| 04 | North East | ~200K | 1.03× | |
| 05 | Northern Ireland | ~100K | 1.03× | |
| 06 | East Midlands | ~300K | 0.99× | |
| 07 | Yorkshire and the Humber | ~300K | 0.98× | |
| 08 | South East | ~500K | 0.97× | |
| 09 | North West | ~400K | 0.97× | |
| 10 | Scotland | ~300K | 0.97× | |
| 11 | West Midlands | ~200K | 0.97× | |
| 12 | England | ~2.5M | 0.73× |
The strongest cross-interests of the Cat play and toys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cats (musical) | Music & Radio | 22.27× | ||
| 02 | Kung Fu Panda | Movies & TV | 20.98× | ||
| 03 | Prefabricated building | Home & Garden | 14.83× | ||
| 04 | Zootopia | Movies & TV | 13.33× | ||
| 05 | Travel Blogger | Travel & Leisure | 6.95× | ||
| 06 | Dog agility | Pets & Animals | 6.83× | ||
| 07 | Pet store | Pets & Animals | 5.74× | ||
| 08 | Cat food | Pets & Animals | 4.56× | ||
| 09 | Philanthropy | Arts & Culture | 3.90× | ||
| 10 | Digital photography | Business & Career | 3.67× | ||
| 11 | Robert Redford | Movies & TV | 3.60× | ||
| 12 | Animal rights | Politics & Society | 3.27× | ||
| 13 | Activism | Politics & Society | 3.22× | ||
| 14 | Pet sitting | Pets & Animals | 3.22× | ||
| 15 | Veterinary medicine | Business & Career | 2.95× | ||
| 16 | Pet food | Pets & Animals | 2.91× | ||
| 17 | Livemusic | Music & Radio | 2.80× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 2.34× | ||
| 19 | Android (operating system) | Technology & Electronics | 1.64× | ||
| 20 | Veganism | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.64× | |
| Community Orientation | OPEN | 1.89× | |
| Travelling | THRILL | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Convenience Orientation | PREMIUM | 0.95× |
Cat play and toys has an estimated audience of 3,915,033 people in United Kingdom, concentrated in England and South East.
68.8% of Cat play and toys fans are female, 31.2% are male, with an average age of 41.8 years.
Cat play and toys fans show strongest brand affinity for Cats (musical) (22.27×), Pet store (5.74×), and Zootopia (13.33×) over the country average.
Cat play and toys fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cat play and toys itself, the audience over-indexes on Pet store (5.74×), Zootopia (13.33×), Kung Fu Panda (20.98×), and Philanthropy (3.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cat play and toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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