A data profile of the people who buy, follow and care about Pet sitting in United Kingdom — modelled from more than twelve digital signal sources. Pet sitting has an estimated audience of 5,885,268 people in United Kingdom.
The average Pet sitting fan in United Kingdom is 44.4 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, Wales, South East.
Top brand affinities include Maltese (dog), Obedience school, Border Collie, with strongest over-indexing on Maltese (dog) (7.98× the country average).
Demographically, the Pet sitting audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Pet sitting fan in United Kingdom is more female, around 44.4 years old, with strong Pet Ownership tendencies and a notable affinity for Maltese (dog).
The key figures that characterise the Pet sitting profile in United Kingdom.
70.9% are female, 29.1% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 44.4 |
| Estimated audience size | 5,885,268 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Pet sitting audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.1% |
| Japan | 11.3% |
| United Kingdom | 8.8% |
Where the Pet sitting audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~600K | 1.85× | |
| 02 | Scotland | ~1M | 1.83× | |
| 03 | Northern Ireland | ~200K | 1.19× | |
| 04 | West Midlands | ~300K | 1.07× | |
| 05 | Yorkshire and the Humber | ~400K | 0.87× | |
| 06 | East of England | ~400K | 0.80× | |
| 07 | South West | ~400K | 0.79× | |
| 08 | East Midlands | ~300K | 0.78× | |
| 09 | South East | ~600K | 0.73× | |
| 10 | North East | ~200K | 0.72× | |
| 11 | North West | ~300K | 0.55× |
The strongest cross-interests of the Pet sitting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Obedience school | Pets & Animals | 15.90× | ||
| 02 | Clare Balding | Movies & TV | 11.16× | ||
| 03 | Maltese (dog) | Pets & Animals | 7.98× | ||
| 04 | Border Collie | Pets & Animals | 7.36× | ||
| 05 | Australian Shepherd | Pets & Animals | 7.16× | ||
| 06 | Shelter Dogs | Pets & Animals | 6.77× | ||
| 07 | Siberian Husky | Pets & Animals | 6.13× | ||
| 08 | Boxer (dog) | Pets & Animals | 6.00× | ||
| 09 | Shih Tzu | Pets & Animals | 5.23× | ||
| 10 | Poodle | Pets & Animals | 5.03× | ||
| 11 | Dog collar | Pets & Animals | 5.00× | ||
| 12 | Dog harness | Pets & Animals | 4.75× | ||
| 13 | Yorkshire Terrier | Pets & Animals | 4.63× | ||
| 14 | Golden Retriever | Pets & Animals | 4.50× | ||
| 15 | Chihuahua (dog) | Pets & Animals | 4.47× | ||
| 16 | French Bulldog | Pets & Animals | 4.44× | ||
| 17 | Dog health | Pets & Animals | 3.94× | ||
| 18 | Dog walking | Pets & Animals | 3.67× | ||
| 19 | Dogs | Pets & Animals | 2.30× | ||
| 20 | Pets | Pets & Animals | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.92× | |
| Community Orientation | OPEN | 1.47× | |
| Creativity | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Risk Appetite | THRILL | 0.91× |
Pet sitting has an estimated audience of 5,885,268 people in United Kingdom, concentrated in Scotland and Wales.
70.9% of Pet sitting fans are female, 29.1% are male, with an average age of 44.4 years.
Pet sitting fans show strongest brand affinity for Maltese (dog) (7.98×), Obedience school (15.9×), and Border Collie (7.36×) over the country average.
Pet sitting fans in United Kingdom are most concentrated in Scotland (reach ~1M), Wales (reach ~600K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Pet sitting itself, the audience over-indexes on Obedience school (15.9×), Border Collie (7.36×), Shelter Dogs (6.77×), and Dog collar (5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pet sitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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