Rascasse Audience Intelligence

Golden Retriever Audience in Germany

A data profile of the people who buy, follow and care about Golden Retriever in Germany — modelled from more than twelve digital signal sources. Golden Retriever has an estimated audience of 6,724,009 people in Germany.

#420among Topic in Germany#19in Pets & Animals

The average Golden Retriever fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Labrador Retriever, French Bulldog, Boxer (dog), with strongest over-indexing on Labrador Retriever (3.39× the country average).

Demographically, the Golden Retriever audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Golden Retriever fan in Germany is more female, around 37.4 years old, with strong Pet Ownership tendencies and a notable affinity for Labrador Retriever.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Golden Retriever profile in Germany.

Audience size
6.7M
in Germany
Gender
64.6%♀
35.4% male
Age
37.4
average years
Country rank
#685
Topic in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Golden Retriever fans

64.6% are female, 35.4% are male, average age 37.4.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Golden Retriever audience in Germany
MetricValue
Female64.6%
Male35.4%
Average age37.4
Estimated audience size6,724,009
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Golden Retriever audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Golden Retriever audience comes from Germany.

Worldwide audience distribution share by country for Golden Retriever
CountryShare
United States25.7%
Japan15.6%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Golden Retriever audience in Germany is strongest.

Fig. 05

Top regions by affinity

Golden Retriever fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~700K1.14×
02Nordrhein-Westfalen~1.5M1.10×
03Rheinland-Pfalz~400K1.09×
04Schleswig-Holstein~300K1.07×
05Hessen~500K1.05×
06Baden-Württemberg~900K1.03×
07Hamburg~200K1.03×
08Bayern~1M1.02×
09Sachsen~300K1.02×
10Brandenburg~200K1.00×
11Saarland~80K1.00×
12Mecklenburg-Vorpommern~100K0.96×
13Sachsen-Anhalt~200K0.94×
14Thüringen~200K0.90×
15Berlin~300K0.86×
16Bremen~50K0.80×
Fig. 06

Affinity by region

Affinity by region — Golden Retriever, Germany
0.80×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Golden Retriever audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Golden Retriever audience
#·InterestCategoryAffinity×
01Boxer (dog)Pets & Animals3.95×
02Shih TzuPets & Animals3.45×
03Labrador RetrieverPets & Animals3.39×
04Pit bullPets & Animals3.34×
05French BulldogPets & Animals3.27×
06Border ColliePets & Animals3.21×
07Maltese (dog)Pets & Animals3.20×
08Yorkshire TerrierPets & Animals3.11×
09BulldogPets & Animals3.06×
10PoodlePets & Animals3.01×
11Chihuahua (dog)Pets & Animals2.94×
12RottweilerPets & Animals2.88×
13Dog harnessPets & Animals2.85×
14BeaglePets & Animals2.79×
15DachshundPets & Animals2.70×
16PugPets & Animals2.68×
17Dog collarPets & Animals2.59×
18Dog breedPets & Animals2.54×
19KittenPets & Animals2.42×
20DeichmannShopping2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Golden Retriever audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Golden Retriever audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.32×
Design AffinityPREMIUM1.09×
Quality AwarenessPREMIUM1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Golden Retriever audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.41×
SpiritualityBALANCE0.48×
Need for SecurityCONSERVATISM0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Golden Retriever have in Germany?

Golden Retriever has an estimated audience of 6,724,009 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Golden Retriever fans?

64.6% of Golden Retriever fans are female, 35.4% are male, with an average age of 37.4 years.

03

Which brands do Golden Retriever fans like most?

Golden Retriever fans show strongest brand affinity for Labrador Retriever (3.39×), French Bulldog (3.27×), and Boxer (dog) (3.95×) over the country average.

04

Where do Golden Retriever fans live in Germany?

Golden Retriever fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Golden Retriever fans also like?

Beyond Golden Retriever itself, the audience over-indexes on French Bulldog (3.27×), Boxer (dog) (3.95×), Dog breed (2.54×), and Deichmann (2.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Golden Retriever audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Golden Retriever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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