Golden Retriever Audience in Germany
Golden Retriever has an estimated audience of 6,724,009 people in Germany. 64.6% are female, 35.4% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Labrador Retriever, French Bulldog, Boxer (dog), Dog breed, Deichmann.
The average Golden Retriever fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Labrador Retriever, French Bulldog, Boxer (dog), with strongest over-indexing on Labrador Retriever (3.39× the country average). Demographically, the Golden Retriever audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Video game
Demographics of Golden Retriever fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 37.4 |
| Estimated audience size | 6,724,009 |
Audience persona
The typical Golden Retriever fan in Germany is more female, around 37.4 years old, with strong Pet Ownership tendencies and a notable affinity for Labrador Retriever.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,660,930 | 1.13× |
| Bayern | 1,136,930 | 1.05× |
| Baden-Württemberg | 962,346 | 1.05× |
| Niedersachsen | 747,636 | 1.14× |
| Hessen | 552,987 | 1.08× |
| Rheinland-Pfalz | 367,522 | 1.09× |
| Sachsen | 339,811 | 1.03× |
| Berlin | 274,900 | 0.91× |
| Schleswig-Holstein | 257,689 | 1.07× |
| Brandenburg | 205,653 | 0.99× |
| Hamburg | 160,166 | 1.05× |
| Sachsen-Anhalt | 157,317 | 0.9× |
| Thüringen | 148,821 | 0.87× |
| Mecklenburg-Vorpommern | 117,934 | 0.92× |
| Saarland | 78,437 | 0.95× |
| Bremen | 43,925 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Labrador Retriever | 3.39× | Pets & Animals |
| French Bulldog | 3.27× | Pets & Animals |
| Boxer (dog) | 3.95× | Pets & Animals |
| Dog breed | 2.54× | Pets & Animals |
| Deichmann | 2.18× | Shopping |
| Maltese (dog) | 3.2× | Pets & Animals |
| Shih Tzu | 3.45× | Pets & Animals |
| Natural World | 1.97× | Fashion & Accessoires |
| Chihuahua (dog) | 2.94× | Pets & Animals |
| Pit bull | 3.34× | Pets & Animals |
| Dog harness | 2.85× | Pets & Animals |
| Yorkshire Terrier | 3.11× | Pets & Animals |
| Poodle | 3.01× | Pets & Animals |
| Dog collar | 2.59× | Pets & Animals |
| Bulldog | 3.06× | Pets & Animals |
| Kitten | 2.42× | Pets & Animals |
| Border Collie | 3.21× | Pets & Animals |
| Dachshund | 2.7× | Pets & Animals |
| Beagle | 2.79× | Pets & Animals |
| Rottweiler | 2.88× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.93 |
| Sustainability | BALANCE | 1.54 |
| DIY Mentality | THRILL | 1.42 |
| Travelling | THRILL | 1.38 |
| Sports Activity | POWER | 1.27 |
| Urban Lifestyle | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Japan | 15.6% |
| Germany | 6.1% |
See Golden Retriever audiences in other countries
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Frequently asked questions
How many fans does Golden Retriever have in Germany?
Golden Retriever has an estimated audience of 6,724,009 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Golden Retriever fans?
64.6% of Golden Retriever fans are female, 35.4% are male, with an average age of 37.4 years.
Which brands do Golden Retriever fans like most?
Golden Retriever fans show strongest brand affinity for Labrador Retriever (3.39×), French Bulldog (3.27×), and Boxer (dog) (3.95×) over the country average.
Where do Golden Retriever fans live in Germany?
Golden Retriever fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,660,930), Bayern (reach 1,136,930), and Baden-Württemberg (reach 962,346). These three regions account for the largest share of the active audience.
What other brands do Golden Retriever fans also like?
Beyond Golden Retriever itself, the audience over-indexes on French Bulldog (3.27×), Boxer (dog) (3.95×), Dog breed (2.54×), and Deichmann (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Golden Retriever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.