Boxer (dog) Audience in Germany
Boxer (dog) has an estimated audience of 4,350,499 people in Germany. 65.8% are female, 34.2% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Livemusic, Pet store, Pet sitting, Dog grooming, Pet food.
The average Boxer (dog) fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Livemusic, Pet store, Pet sitting, with strongest over-indexing on Livemusic (5.2× the country average). Demographically, the Boxer (dog) audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Boxer (dog) fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 38.6 |
| Estimated audience size | 4,350,499 |
Audience persona
The typical Boxer (dog) fan in Germany is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,055,276 | 1.11× |
| Bayern | 734,090 | 1.05× |
| Baden-Württemberg | 593,614 | 1× |
| Niedersachsen | 421,579 | 1× |
| Hessen | 388,213 | 1.17× |
| Berlin | 238,745 | 1.23× |
| Sachsen | 213,233 | 1× |
| Rheinland-Pfalz | 200,696 | 0.92× |
| Schleswig-Holstein | 140,543 | 0.9× |
| Brandenburg | 137,968 | 1.02× |
| Sachsen-Anhalt | 108,591 | 0.96× |
| Hamburg | 102,926 | 1.05× |
| Thüringen | 96,827 | 0.87× |
| Mecklenburg-Vorpommern | 76,758 | 0.92× |
| Saarland | 48,212 | 0.9× |
| Bremen | 33,439 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 5.2× | Music & Radio |
| Pet store | 5.57× | Pets & Animals |
| Pet sitting | 6.31× | Pets & Animals |
| Dog grooming | 8.97× | Pets & Animals |
| Pet food | 3.81× | Pets & Animals |
| Rottweiler | 4.45× | Pets & Animals |
| Car wash | 5.02× | Cars & Mobility |
| Spiegel Online | 1.97× | News |
| Do it yourself (DIY) | 2.03× | Home & Garden |
| Boston Terrier | 5.1× | Pets & Animals |
| Veterinary medicine | 3.23× | Business & Career |
| Labrador | 5.05× | Pets & Animals |
| Vegetable Gardening | 5.04× | Food & Beverages |
| Cats (musical) | 5.75× | Music & Radio |
| Border Collie | 3.54× | Pets & Animals |
| Natural foods | 3.47× | Food & Beverages |
| Fressnapf | 2.77× | Shopping |
| Property finder | 2.91× | Home & Garden |
| Labrador Retriever | 2.77× | Pets & Animals |
| Shih Tzu | 3.07× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.56 |
| DIY Mentality | THRILL | 1.52 |
| Sustainability | BALANCE | 1.35 |
| Sports Activity | POWER | 1.33 |
| Luxury Orientation | PREMIUM | 1.33 |
| Urban Lifestyle | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| Japan | 19.3% |
| Germany | 6.1% |
See Boxer (dog) audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Boxer (dog) have in Germany?
Boxer (dog) has an estimated audience of 4,350,499 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boxer (dog) fans?
65.8% of Boxer (dog) fans are female, 34.2% are male, with an average age of 38.6 years.
Which brands do Boxer (dog) fans like most?
Boxer (dog) fans show strongest brand affinity for Livemusic (5.2×), Pet store (5.57×), and Pet sitting (6.31×) over the country average.
Where do Boxer (dog) fans live in Germany?
Boxer (dog) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,055,276), Bayern (reach 734,090), and Baden-Württemberg (reach 593,614). These three regions account for the largest share of the active audience.
What other brands do Boxer (dog) fans also like?
Beyond Boxer (dog) itself, the audience over-indexes on Pet store (5.57×), Pet sitting (6.31×), Dog grooming (8.97×), and Pet food (3.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boxer (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.