Rascasse Audience Intelligence

Dog agility Audience in Germany

A data profile of the people who buy, follow and care about Dog agility in Germany — modelled from more than twelve digital signal sources. Dog agility has an estimated audience of 2,698,457 people in Germany.

#1462among Topic in Germany#78in Pets & Animals

The average Dog agility fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Border Collie, Pet sitting, Australian Shepherd, with strongest over-indexing on Border Collie (9.59× the country average).

Demographically, the Dog agility audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Pet Ownership, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dog agility fan in Germany is more female, around 40.9 years old, with strong Pet Ownership tendencies and a notable affinity for Border Collie.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog agility profile in Germany.

Audience size
2.7M
in Germany
Gender
65.4%♀
34.6% male
Age
40.9
average years
Country rank
#2418
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog agility fans

65.4% are female, 34.6% are male, average age 40.9.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Dog agility audience in Germany
MetricValue
Female65.4%
Male34.6%
Average age40.9
Estimated audience size2,698,457
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Dog agility audience in Germany
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4924%
50+24%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Dog agility audience comes from Germany.

Worldwide audience distribution share by country for Dog agility
CountryShare
United States21.8%
Japan13.1%
Germany9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog agility audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dog agility fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~400K1.41×
02Schleswig-Holstein~100K1.40×
03Saarland~40K1.12×
04Hessen~200K1.11×
05Nordrhein-Westfalen~600K1.08×
06Hamburg~70K1.07×
07Rheinland-Pfalz~100K1.01×
08Baden-Württemberg~400K1.00×
09Mecklenburg-Vorpommern~50K0.98×
10Bremen~20K0.92×
11Bayern~400K0.87×
12Brandenburg~70K0.87×
13Thüringen~60K0.85×
14Sachsen-Anhalt~60K0.84×
15Berlin~100K0.83×
16Sachsen~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Dog agility, Germany
0.82×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog agility audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog agility audience
#·InterestCategoryAffinity×
01Border ColliePets & Animals9.59×
02LabradorPets & Animals6.28×
03Australian ShepherdPets & Animals6.19×
04Miniature SchnauzerPets & Animals5.80×
05Boxer (dog)Pets & Animals5.75×
06Boston TerrierPets & Animals5.49×
07Pet sittingPets & Animals5.22×
08Great DanePets & Animals4.87×
09Welsh CorgiPets & Animals4.72×
10Dog breedingPets & Animals4.66×
11Siberian HuskyPets & Animals4.57×
12RottweilerPets & Animals4.33×
13Doberman PinscherPets & Animals4.05×
14Maltese (dog)Pets & Animals3.73×
15Pit bullPets & Animals3.64×
16BeaglePets & Animals3.51×
17Yorkshire TerrierPets & Animals3.33×
18Golden RetrieverPets & Animals3.26×
19DachshundPets & Animals3.17×
20Obedience schoolPets & Animals3.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog agility audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog agility audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.60×
Sports ActivityPOWER1.13×
DIY MentalityTHRILL1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog agility audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.65×
Urban LifestyleOPEN0.73×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog agility have in Germany?

Dog agility has an estimated audience of 2,698,457 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dog agility fans?

65.4% of Dog agility fans are female, 34.6% are male, with an average age of 40.9 years.

03

Which brands do Dog agility fans like most?

Dog agility fans show strongest brand affinity for Border Collie (9.59×), Pet sitting (5.22×), and Australian Shepherd (6.19×) over the country average.

04

Where do Dog agility fans live in Germany?

Dog agility fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Niedersachsen (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Dog agility fans also like?

Beyond Dog agility itself, the audience over-indexes on Pet sitting (5.22×), Australian Shepherd (6.19×), Boxer (dog) (5.75×), and Siberian Husky (4.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Dog agility audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dog agility. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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