Dog agility Audience in Germany
Dog agility has an estimated audience of 2,698,457 people in Germany. 65.4% are female, 34.6% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Border Collie, Pet sitting, Australian Shepherd, Boxer (dog), Siberian Husky.
The average Dog agility fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Border Collie, Pet sitting, Australian Shepherd, with strongest over-indexing on Border Collie (9.59× the country average). Demographically, the Dog agility audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dog agility fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 40.9 |
| Estimated audience size | 2,698,457 |
Audience persona
The typical Dog agility fan in Germany is more female, around 40.9 years old, with strong Pet Ownership tendencies and a notable affinity for Border Collie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 662,060 | 1.12× |
| Bayern | 379,871 | 0.88× |
| Niedersachsen | 378,438 | 1.44× |
| Baden-Württemberg | 373,285 | 1.01× |
| Hessen | 226,659 | 1.1× |
| Rheinland-Pfalz | 138,911 | 1.03× |
| Schleswig-Holstein | 138,828 | 1.43× |
| Sachsen | 106,123 | 0.8× |
| Berlin | 103,672 | 0.86× |
| Brandenburg | 68,513 | 0.82× |
| Hamburg | 66,759 | 1.09× |
| Sachsen-Anhalt | 52,132 | 0.75× |
| Mecklenburg-Vorpommern | 50,328 | 0.98× |
| Thüringen | 48,017 | 0.7× |
| Saarland | 36,499 | 1.1× |
| Bremen | 20,443 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Border Collie | 9.59× | Pets & Animals |
| Pet sitting | 5.22× | Pets & Animals |
| Australian Shepherd | 6.19× | Pets & Animals |
| Boxer (dog) | 5.75× | Pets & Animals |
| Siberian Husky | 4.57× | Pets & Animals |
| Miniature Schnauzer | 5.8× | Pets & Animals |
| Labrador | 6.28× | Pets & Animals |
| Dog breeding | 4.66× | Pets & Animals |
| Rottweiler | 4.33× | Pets & Animals |
| Boston Terrier | 5.49× | Pets & Animals |
| Maltese (dog) | 3.73× | Pets & Animals |
| Great Dane | 4.87× | Pets & Animals |
| Welsh Corgi | 4.72× | Pets & Animals |
| Golden Retriever | 3.26× | Pets & Animals |
| Doberman Pinscher | 4.05× | Pets & Animals |
| Beagle | 3.51× | Pets & Animals |
| Pit bull | 3.64× | Pets & Animals |
| Obedience school | 3.11× | Pets & Animals |
| Dachshund | 3.17× | Pets & Animals |
| Yorkshire Terrier | 3.33× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.72 |
| DIY Mentality | THRILL | 1.42 |
| Sustainability | BALANCE | 1.38 |
| Sports Activity | POWER | 1.33 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Individualism | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 13.1% |
| Germany | 9.1% |
See Dog agility audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dog agility have in Germany?
Dog agility has an estimated audience of 2,698,457 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dog agility fans?
65.4% of Dog agility fans are female, 34.6% are male, with an average age of 40.9 years.
Which brands do Dog agility fans like most?
Dog agility fans show strongest brand affinity for Border Collie (9.59×), Pet sitting (5.22×), and Australian Shepherd (6.19×) over the country average.
Where do Dog agility fans live in Germany?
Dog agility fans in Germany are most concentrated in Nordrhein-Westfalen (reach 662,060), Bayern (reach 379,871), and Niedersachsen (reach 378,438). These three regions account for the largest share of the active audience.
What other brands do Dog agility fans also like?
Beyond Dog agility itself, the audience over-indexes on Pet sitting (5.22×), Australian Shepherd (6.19×), Boxer (dog) (5.75×), and Siberian Husky (4.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dog agility. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.