Doberman Pinscher Audience in Germany
Doberman Pinscher has an estimated audience of 4,178,848 people in Germany. 67.3% are female, 32.7% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Food and drink, Arts and music, Dog breeding, Food, Harry Potter.
The average Doberman Pinscher fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Food and drink, Arts and music, Dog breeding, with strongest over-indexing on Food and drink (1.85× the country average). Demographically, the Doberman Pinscher audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Doberman Pinscher fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 44.6 |
| Estimated audience size | 4,178,848 |
Audience persona
The typical Doberman Pinscher fan in Germany is more female, around 44.6 years old, with strong Pet Ownership tendencies and a notable affinity for Food and drink.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 902,428 | 0.99× |
| Bayern | 724,349 | 1.08× |
| Baden-Württemberg | 586,797 | 1.03× |
| Niedersachsen | 417,337 | 1.03× |
| Hessen | 372,907 | 1.17× |
| Rheinland-Pfalz | 237,965 | 1.14× |
| Berlin | 227,598 | 1.22× |
| Sachsen | 181,447 | 0.89× |
| Schleswig-Holstein | 143,576 | 0.96× |
| Brandenburg | 119,624 | 0.92× |
| Hamburg | 106,922 | 1.13× |
| Sachsen-Anhalt | 102,569 | 0.95× |
| Thüringen | 80,968 | 0.76× |
| Mecklenburg-Vorpommern | 77,430 | 0.97× |
| Saarland | 50,070 | 0.98× |
| Bremen | 28,601 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food and drink | 1.85× | Food & Beverages |
| Arts and music | 1.9× | Arts & Culture |
| Dog breeding | 5.35× | Pets & Animals |
| Food | 1.93× | Food & Beverages |
| Harry Potter | 2.11× | Movies & TV |
| Entertainment | 1.78× | Movies & TV |
| Alaskan Malamute | 6.4× | Pets & Animals |
| Germany | 1.81× | Travel & Leisure |
| Staffordshire Bull Terrier | 6.32× | Pets & Animals |
| Rottweiler | 4.77× | Pets & Animals |
| Reading | 1.83× | Literature |
| Boston Terrier | 6.36× | Pets & Animals |
| Sports | 1.78× | Sports |
| Boxer (dog) | 4.89× | Pets & Animals |
| Dogs | 2.68× | Pets & Animals |
| Consumer electronics | 1.77× | Technology & Electronics |
| Vehicles | 1.8× | Cars & Mobility |
| Samoyed (dog) | 6.71× | Pets & Animals |
| Music | 1.66× | Business & Career |
| Movies | 1.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.64 |
| Sustainability | BALANCE | 1.34 |
| Sports Activity | POWER | 1.25 |
| LGBTQ+ Identity | OPEN | 1.23 |
| DIY Mentality | THRILL | 1.19 |
| Travelling | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| Japan | 18.8% |
| Germany | 7.1% |
See Doberman Pinscher audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Doberman Pinscher have in Germany?
Doberman Pinscher has an estimated audience of 4,178,848 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Doberman Pinscher fans?
67.3% of Doberman Pinscher fans are female, 32.7% are male, with an average age of 44.6 years.
Which brands do Doberman Pinscher fans like most?
Doberman Pinscher fans show strongest brand affinity for Food and drink (1.85×), Arts and music (1.9×), and Dog breeding (5.35×) over the country average.
Where do Doberman Pinscher fans live in Germany?
Doberman Pinscher fans in Germany are most concentrated in Nordrhein-Westfalen (reach 902,428), Bayern (reach 724,349), and Baden-Württemberg (reach 586,797). These three regions account for the largest share of the active audience.
What other brands do Doberman Pinscher fans also like?
Beyond Doberman Pinscher itself, the audience over-indexes on Arts and music (1.9×), Dog breeding (5.35×), Food (1.93×), and Harry Potter (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Doberman Pinscher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.