Rascasse Audience Intelligence

Dog breeding Audience in Germany

A data profile of the people who buy, follow and care about Dog breeding in Germany — modelled from more than twelve digital signal sources. Dog breeding has an estimated audience of 4,575,526 people in Germany.

#757among Topic in Germany#50in Pets & Animals

The average Dog breeding fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pet sitting, PGA Championship, Fressnapf, with strongest over-indexing on Pet sitting (12.32× the country average).

Demographically, the Dog breeding audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dog breeding fan in Germany is more female, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet sitting.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog breeding profile in Germany.

Audience size
4.6M
in Germany
Gender
66.5%♀
33.5% male
Age
38.3
average years
Country rank
#1215
Topic in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog breeding fans

66.5% are female, 33.5% are male, average age 38.3.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Dog breeding audience in Germany
MetricValue
Female66.5%
Male33.5%
Average age38.3
Estimated audience size4,575,526
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Dog breeding audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Dog breeding audience comes from Germany.

Worldwide audience distribution share by country for Dog breeding
CountryShare
United States29.3%
Japan11.9%
Germany8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog breeding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dog breeding fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.27×
02Niedersachsen~600K1.26×
03Sachsen-Anhalt~100K1.22×
04Brandenburg~200K1.18×
05Rheinland-Pfalz~300K1.17×
06Bayern~900K1.16×
07Mecklenburg-Vorpommern~100K1.16×
08Hessen~400K1.10×
09Schleswig-Holstein~200K1.08×
10Thüringen~100K0.99×
11Baden-Württemberg~600K0.97×
12Bremen~40K0.93×
13Sachsen~200K0.90×
14Hamburg~90K0.87×
15Nordrhein-Westfalen~900K0.86×
16Saarland~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Dog breeding, Germany
0.79×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog breeding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog breeding audience
#·InterestCategoryAffinity×
01Fear and Loathing in Las Vegas (film)Movies & TV20.00×
02PGA ChampionshipSports16.86×
03Nelson MüllerFood & Beverages15.27×
04Pet sittingPets & Animals12.32×
05Dog groomingPets & Animals10.42×
06Bernese Mountain DogPets & Animals8.48×
07FressnapfShopping7.56×
08Sunday BrunchKids & Family6.48×
09Dog trainingPets & Animals6.30×
10Pet storePets & Animals5.40×
11Doberman PinscherPets & Animals5.35×
12American Pit Bull TerrierPets & Animals4.95×
13RottweilerPets & Animals4.32×
14Siberian HuskyPets & Animals4.16×
15Shih TzuPets & Animals4.16×
16BulldogPets & Animals4.08×
17Labrador RetrieverPets & Animals3.74×
18French BulldogPets & Animals3.70×
19Pet foodPets & Animals3.67×
20Do it yourself (DIY)Home & Garden2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog breeding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog breeding audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY4.14×
Quality AwarenessPREMIUM1.93×
MindfulnessBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog breeding audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.78×
PatriotismCONSERVATISM0.82×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog breeding have in Germany?

Dog breeding has an estimated audience of 4,575,526 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dog breeding fans?

66.5% of Dog breeding fans are female, 33.5% are male, with an average age of 38.3 years.

03

Which brands do Dog breeding fans like most?

Dog breeding fans show strongest brand affinity for Pet sitting (12.32×), PGA Championship (16.86×), and Fressnapf (7.56×) over the country average.

04

Where do Dog breeding fans live in Germany?

Dog breeding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~900K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Dog breeding fans also like?

Beyond Dog breeding itself, the audience over-indexes on PGA Championship (16.86×), Fressnapf (7.56×), Dog grooming (10.42×), and Pet store (5.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Dog breeding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dog breeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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