Dog breeding Audience in Germany
Dog breeding has an estimated audience of 4,575,526 people in Germany. 66.5% are female, 33.5% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fressnapf, Pet store, Pet food, Dog grooming, Pet sitting.
The average Dog breeding fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fressnapf, Pet store, Pet food, with strongest over-indexing on Fressnapf (10.51× the country average). Demographically, the Dog breeding audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dog breeding fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 38.3 |
| Estimated audience size | 4,575,526 |
Audience persona
The typical Dog breeding fan in Germany is more female, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Fressnapf.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 898,246 | 0.9× |
| Bayern | 720,648 | 0.98× |
| Baden-Württemberg | 642,249 | 1.03× |
| Niedersachsen | 593,497 | 1.34× |
| Hessen | 305,813 | 0.88× |
| Rheinland-Pfalz | 278,094 | 1.21× |
| Sachsen | 201,898 | 0.9× |
| Schleswig-Holstein | 189,470 | 1.15× |
| Brandenburg | 186,768 | 1.32× |
| Sachsen-Anhalt | 158,711 | 1.34× |
| Thüringen | 129,144 | 1.11× |
| Berlin | 115,748 | 0.57× |
| Mecklenburg-Vorpommern | 110,311 | 1.26× |
| Hamburg | 74,358 | 0.72× |
| Saarland | 30,143 | 0.54× |
| Bremen | 30,091 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fressnapf | 10.51× | Shopping |
| Pet store | 7.56× | Pets & Animals |
| Pet food | 5.3× | Pets & Animals |
| Dog grooming | 9.72× | Pets & Animals |
| Pet sitting | 5.43× | Pets & Animals |
| JACK & JONES | 19.11× | Fashion & Accessoires |
| Do it yourself (DIY) | 2.85× | Home & Garden |
| Full Metal Jacket | 20× | Movies & TV |
| Harry Potter | 1.87× | Movies & TV |
| Etsy | 3.57× | Fashion & Accessoires |
| Art exhibition | 3.89× | Arts & Culture |
| Fear and Loathing in Las Vegas (film) | 17.85× | Movies & TV |
| Ryanair | 2.4× | Travel & Leisure |
| Minecraft | 5.24× | Games |
| TopGolf | 11.12× | Sports |
| Arnold Schwarzenegger | 5.14× | Movies & TV |
| Local food | 2.64× | Food & Beverages |
| Boston Terrier | 4.5× | Pets & Animals |
| English Mastiff | 8.97× | Pets & Animals |
| Great Dane | 4.06× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.91 |
| Sustainability | BALANCE | 1.64 |
| Sports Activity | POWER | 1.55 |
| DIY Mentality | THRILL | 1.51 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Creativity | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Japan | 11.9% |
| Germany | 8.2% |
See Dog breeding audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dog breeding have in Germany?
Dog breeding has an estimated audience of 4,575,526 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dog breeding fans?
66.5% of Dog breeding fans are female, 33.5% are male, with an average age of 38.3 years.
Which brands do Dog breeding fans like most?
Dog breeding fans show strongest brand affinity for Fressnapf (10.51×), Pet store (7.56×), and Pet food (5.3×) over the country average.
Where do Dog breeding fans live in Germany?
Dog breeding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 898,246), Bayern (reach 720,648), and Baden-Württemberg (reach 642,249). These three regions account for the largest share of the active audience.
What other brands do Dog breeding fans also like?
Beyond Dog breeding itself, the audience over-indexes on Pet store (7.56×), Pet food (5.3×), Dog grooming (9.72×), and Pet sitting (5.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dog breeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.