Fressnapf Audience in Germany
Fressnapf has an estimated audience of 6,764,899 people in Germany. 74.3% are female, 25.7% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog harness, Dog health, Dog walking, Pomeranian (dog), Dog breeding.
The average Fressnapf fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog harness, Dog health, Dog walking, with strongest over-indexing on Dog harness (7.45× the country average). Demographically, the Fressnapf audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Pet shop
Demographics of Fressnapf fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 44.3 |
| Estimated audience size | 6,764,899 |
Audience persona
The typical Fressnapf fan in Germany is more female, around 44.3 years old, with strong Pet Ownership tendencies and a notable affinity for Dog harness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,875,194 | 1.27× |
| Bayern | 1,087,403 | 1× |
| Baden-Württemberg | 876,156 | 0.95× |
| Niedersachsen | 678,037 | 1.03× |
| Hessen | 499,693 | 0.97× |
| Rheinland-Pfalz | 393,433 | 1.16× |
| Sachsen | 374,103 | 1.13× |
| Berlin | 312,214 | 1.03× |
| Brandenburg | 252,405 | 1.2× |
| Sachsen-Anhalt | 196,889 | 1.12× |
| Schleswig-Holstein | 185,973 | 0.77× |
| Thüringen | 170,723 | 0.99× |
| Hamburg | 125,994 | 0.82× |
| Mecklenburg-Vorpommern | 108,656 | 0.84× |
| Saarland | 80,585 | 0.97× |
| Bremen | 43,068 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog harness | 7.45× | Pets & Animals |
| Dog health | 6.86× | Pets & Animals |
| Dog walking | 5.5× | Pets & Animals |
| Pomeranian (dog) | 6.9× | Pets & Animals |
| Dog breeding | 7.56× | Pets & Animals |
| Food and drink | 1.87× | Food & Beverages |
| Germany | 1.92× | Travel & Leisure |
| Doberman Pinscher | 5.56× | Pets & Animals |
| Miniature Schnauzer | 6.02× | Pets & Animals |
| Food | 1.79× | Food & Beverages |
| Arts and music | 1.71× | Arts & Culture |
| Kitten | 3.61× | Pets & Animals |
| Equine nutrition | 4.4× | Pets & Animals |
| Cat play and toys | 4.26× | Pets & Animals |
| Horse training | 3.71× | Pets & Animals |
| Sports and outdoors | 1.62× | Sports |
| Music | 1.64× | Business & Career |
| Beauty | 1.81× | Beauty & Wellness |
| Movies | 1.73× | Movies & TV |
| Horse & Rider | 3.79× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.32 |
| Healthy Lifestyle | BALANCE | 1.27 |
| DIY Mentality | THRILL | 1.24 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Creativity | OPEN | 1.08 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.9% |
| Hungary | 10.2% |
| Austria | 7.9% |
See Fressnapf audiences in other countries
More Pet shop audiences in Germany
- Das Futterhaus (294,964)
- Pedigree Petfoods (207,129)
- Zoetis (87,496)
- Alpo (pet food) (75,625)
- Chewy (71,033)
Frequently asked questions
How many fans does Fressnapf have in Germany?
Fressnapf has an estimated audience of 6,764,899 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fressnapf fans?
74.3% of Fressnapf fans are female, 25.7% are male, with an average age of 44.3 years.
Which brands do Fressnapf fans like most?
Fressnapf fans show strongest brand affinity for Dog harness (7.45×), Dog health (6.86×), and Dog walking (5.5×) over the country average.
Where do Fressnapf fans live in Germany?
Fressnapf fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,875,194), Bayern (reach 1,087,403), and Baden-Württemberg (reach 876,156). These three regions account for the largest share of the active audience.
What other brands do Fressnapf fans also like?
Beyond Fressnapf itself, the audience over-indexes on Dog health (6.86×), Dog walking (5.5×), Pomeranian (dog) (6.9×), and Dog breeding (7.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fressnapf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.