Fressnapf Target Market in Germany
A data profile of the people who buy, follow and care about Fressnapf in Germany — modelled from more than twelve digital signal sources. Fressnapf has an estimated audience of 6,639,666 people in Germany.
The average Fressnapf fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Dog harness, Dog health, Dog walking, with strongest over-indexing on Dog harness (7.45× the country average).
Demographically, the Fressnapf audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Pet Ownership, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Fressnapf fan in Germany is more female, around 44.3 years old, with strong Pet Ownership tendencies and a notable affinity for Dog harness.
At a glance
The key figures that characterise the Fressnapf profile in Germany.
Search interest · 12-month trend
Customer demographics of Fressnapf
74.3% are female, 25.7% are male, average age 44.3.
Gender split
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 44.3 |
| Estimated audience size | 6,639,666 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 28% |
Worldwide distribution
of the worldwide Fressnapf audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 67.5% |
| Hungary | 10.3% |
| Austria | 7.9% |
Geography
Where the Fressnapf audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~2M | 1.24× | |
| 02 | Brandenburg | ~300K | 1.21× | |
| 03 | Rheinland-Pfalz | ~400K | 1.16× | |
| 04 | Sachsen | ~400K | 1.15× | |
| 05 | Sachsen-Anhalt | ~200K | 1.14× | |
| 06 | Niedersachsen | ~700K | 1.02× | |
| 07 | Thüringen | ~200K | 1.01× | |
| 08 | Saarland | ~80K | 1.01× | |
| 09 | Berlin | ~300K | 1.00× | |
| 10 | Bayern | ~1M | 0.98× | |
| 11 | Hessen | ~500K | 0.94× | |
| 12 | Baden-Württemberg | ~900K | 0.92× | |
| 13 | Mecklenburg-Vorpommern | ~100K | 0.85× | |
| 14 | Hamburg | ~100K | 0.81× | |
| 15 | Bremen | ~50K | 0.79× | |
| 16 | Schleswig-Holstein | ~200K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Fressnapf audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog breeding | Pets & Animals | 7.56× | ||
| 02 | Dog harness | Pets & Animals | 7.45× | ||
| 03 | Pomeranian (dog) | Pets & Animals | 6.90× | ||
| 04 | Dog health | Pets & Animals | 6.86× | ||
| 05 | Miniature Schnauzer | Pets & Animals | 6.02× | ||
| 06 | Doberman Pinscher | Pets & Animals | 5.56× | ||
| 07 | Dog walking | Pets & Animals | 5.50× | ||
| 08 | Equine nutrition | Pets & Animals | 4.40× | ||
| 09 | Cat play and toys | Pets & Animals | 4.26× | ||
| 10 | Horse & Rider | Pets & Animals | 3.79× | ||
| 11 | Horse training | Pets & Animals | 3.71× | ||
| 12 | Kitten | Pets & Animals | 3.61× | ||
| 13 | Germany | Travel & Leisure | 1.92× | ||
| 14 | Food and drink | Food & Beverages | 1.87× | ||
| 15 | Beauty | Beauty & Wellness | 1.81× | ||
| 16 | Food | Food & Beverages | 1.79× | ||
| 17 | Movies | Movies & TV | 1.73× | ||
| 18 | Arts and music | Arts & Culture | 1.71× | ||
| 19 | Music | Business & Career | 1.64× | ||
| 20 | Sports and outdoors | Sports | 1.62× |
Personality of the Fressnapf audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.88× | |
| Individualism | JOY | 1.38× | |
| Extroversion | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.49× | |
| Quality Awareness | PREMIUM | 0.51× | |
| Social Media Usage | JOY | 0.56× |
Frequently asked questions
Who is Fressnapf's target market in Germany?
Fressnapf's target market in Germany covers an estimated 6,639,666 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fressnapf customers?
74.3% of the Fressnapf audience are female, 25.7% are male, with an average age of 44.3 years.
Which brands do Fressnapf fans like most?
Fressnapf fans show strongest brand affinity for Dog harness (7.45×), Dog health (6.86×), and Dog walking (5.5×) over the country average.
Where do Fressnapf fans live in Germany?
Fressnapf fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do Fressnapf fans also like?
Beyond Fressnapf itself, the audience over-indexes on Dog health (6.86×), Dog walking (5.5×), Pomeranian (dog) (6.9×), and Dog breeding (7.56×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Fressnapf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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