Das Futterhaus Audience in Germany
Das Futterhaus has an estimated audience of 294,963 people in Germany. 65.5% are female, 34.5% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Rossmann, Collectable, Information sensitivity, Boogie-woogie (dance), Carrie (novel).
The average Das Futterhaus fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Rossmann, Collectable, Information sensitivity, with strongest over-indexing on Rossmann (1.54× the country average). Demographically, the Das Futterhaus audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Pet shop
Demographics of Das Futterhaus fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 40.3 |
| Estimated audience size | 294,963 |
Audience persona
The typical Das Futterhaus fan in Germany is more female, around 40.3 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,398 | 0.86× |
| Niedersachsen | 39,875 | 1.39× |
| Bayern | 33,712 | 0.71× |
| Schleswig-Holstein | 24,767 | 2.34× |
| Hessen | 18,167 | 0.81× |
| Berlin | 17,031 | 1.29× |
| Hamburg | 13,306 | 2× |
| Baden-Württemberg | 13,083 | 0.33× |
| Rheinland-Pfalz | 10,534 | 0.71× |
| Brandenburg | 7,918 | 0.87× |
| Mecklenburg-Vorpommern | 6,807 | 1.21× |
| Sachsen | 5,206 | 0.36× |
| Sachsen-Anhalt | 4,321 | 0.57× |
| Bremen | 3,962 | 1.57× |
| Thüringen | 3,245 | 0.43× |
| Saarland | 2,045 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.54× | Shopping |
| Collectable | 1.95× | Kids & Family |
| Information sensitivity | 2.87× | Technology & Electronics |
| Boogie-woogie (dance) | 3.83× | Music & Radio |
| Carrie (novel) | 2.89× | Literature |
| Cachorro | 1.69× | Pets & Animals |
| Preacher (comics) | 2.92× | Literature |
| Esra Erol | 2.3× | Movies & TV |
| Glashütte | 1.73× | Travel & Leisure |
| Figure painting (hobby) | 1.55× | Arts & Culture |
| Ipekyol | 1.52× | Shopping |
| Cancoillotte | 2.03× | Food & Beverages |
| Keeper (password manager) | 1.55× | Technology & Electronics |
| Celtic mythology | 1.89× | Arts & Culture |
| Gender-neutral language | 1.88× | Politics & Society |
| Throne of Glass | 1.81× | Literature |
| Scratching post | 1.89× | Pets & Animals |
| Huck (magazine) | 3.1× | Internet & Social Media |
| Homesteading | 1.94× | Home & Garden |
| Tifo | 2.17× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.62 |
| DIY Mentality | THRILL | 1.34 |
| Sustainability | BALANCE | 1.26 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Sports Activity | POWER | 1.16 |
| Indulgence | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.6% |
| Austria | 7.3% |
| Netherlands | 2.8% |
See Das Futterhaus audiences in other countries
More Pet shop audiences in Germany
- Fressnapf (6,764,899)
- Pedigree Petfoods (207,129)
- Zoetis (87,496)
- Alpo (pet food) (75,625)
- Chewy (71,033)
Frequently asked questions
How many fans does Das Futterhaus have in Germany?
Das Futterhaus has an estimated audience of 294,963 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Das Futterhaus fans?
65.5% of Das Futterhaus fans are female, 34.5% are male, with an average age of 40.3 years.
Which brands do Das Futterhaus fans like most?
Das Futterhaus fans show strongest brand affinity for Rossmann (1.54×), Collectable (1.95×), and Information sensitivity (2.87×) over the country average.
Where do Das Futterhaus fans live in Germany?
Das Futterhaus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,398), Niedersachsen (reach 39,875), and Bayern (reach 33,712). These three regions account for the largest share of the active audience.
What other brands do Das Futterhaus fans also like?
Beyond Das Futterhaus itself, the audience over-indexes on Collectable (1.95×), Information sensitivity (2.87×), Boogie-woogie (dance) (3.83×), and Carrie (novel) (2.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Das Futterhaus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.