Cat food Audience in Germany
Cat food has an estimated audience of 7,108,121 people in Germany. 64.7% are female, 35.3% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pet store, Dog health, Pet food, Zooplus, Harry Potter.
The average Cat food fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pet store, Dog health, Pet food, with strongest over-indexing on Pet store (7.85× the country average). Demographically, the Cat food audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Cat food fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 38.8 |
| Estimated audience size | 7,108,121 |
Audience persona
The typical Cat food fan in Germany is more female, around 38.8 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,666,112 | 1.07× |
| Bayern | 1,160,268 | 1.02× |
| Baden-Württemberg | 872,564 | 0.9× |
| Niedersachsen | 749,794 | 1.09× |
| Hessen | 472,840 | 0.87× |
| Rheinland-Pfalz | 407,612 | 1.14× |
| Sachsen | 341,313 | 0.98× |
| Berlin | 261,208 | 0.82× |
| Brandenburg | 251,917 | 1.14× |
| Schleswig-Holstein | 250,591 | 0.98× |
| Sachsen-Anhalt | 221,531 | 1.2× |
| Thüringen | 193,660 | 1.07× |
| Hamburg | 130,888 | 0.81× |
| Mecklenburg-Vorpommern | 130,621 | 0.96× |
| Saarland | 90,744 | 1.04× |
| Bremen | 54,447 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet store | 7.85× | Pets & Animals |
| Dog health | 5.66× | Pets & Animals |
| Pet food | 3.21× | Pets & Animals |
| Zooplus | 4.91× | Pets & Animals |
| Harry Potter | 1.62× | Movies & TV |
| Fressnapf | 3.33× | Shopping |
| Birman | 6.8× | Pets & Animals |
| Tagesschau | 1.57× | Movies & TV |
| Dog food | 2.43× | Pets & Animals |
| Border Collie | 3.35× | Pets & Animals |
| Kitten | 2.51× | Pets & Animals |
| Obedience school | 2.71× | Pets & Animals |
| Animal welfare | 2.02× | Politics & Society |
| Australian Shepherd | 3.42× | Pets & Animals |
| Norwegian Forest cat | 6.53× | Pets & Animals |
| Veterinary medicine | 2.6× | Business & Career |
| Sphynx cat | 3.34× | Pets & Animals |
| Doberman Pinscher | 3.06× | Pets & Animals |
| Pet sitting | 2.59× | Pets & Animals |
| Animal | 1.5× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.51 |
| Sustainability | BALANCE | 1.64 |
| LGBTQ+ Identity | OPEN | 1.56 |
| DIY Mentality | THRILL | 1.53 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Mindfulness | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 12.8% |
| Germany | 5.4% |
See Cat food audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cat food have in Germany?
Cat food has an estimated audience of 7,108,121 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cat food fans?
64.7% of Cat food fans are female, 35.3% are male, with an average age of 38.8 years.
Which brands do Cat food fans like most?
Cat food fans show strongest brand affinity for Pet store (7.85×), Dog health (5.66×), and Pet food (3.21×) over the country average.
Where do Cat food fans live in Germany?
Cat food fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,666,112), Bayern (reach 1,160,268), and Baden-Württemberg (reach 872,564). These three regions account for the largest share of the active audience.
What other brands do Cat food fans also like?
Beyond Cat food itself, the audience over-indexes on Dog health (5.66×), Pet food (3.21×), Zooplus (4.91×), and Harry Potter (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cat food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.