Zooplus Audience in Germany
Zooplus has an estimated audience of 3,431,700 people in Germany. 0.0% are female, 100.0% are male, average age 0.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Collectable, Cynthia Erivo, Nurse education, Endless Space, Software widget.
The average Zooplus fan in Germany is 0.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Collectable, Cynthia Erivo, Nurse education, with strongest over-indexing on Collectable (2.17× the country average). Demographically, the Zooplus audience skews more male with an average age of 0.0, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Brand
Demographics of Zooplus fans
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 0.0 |
| Estimated audience size | 3,431,700 |
Audience persona
The typical Zooplus fan in Germany is more male, around 0.0 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 713,240 | 0.95× |
| Bayern | 565,818 | 1.03× |
| Baden-Württemberg | 438,222 | 0.94× |
| Niedersachsen | 377,476 | 1.13× |
| Hessen | 231,580 | 0.89× |
| Rheinland-Pfalz | 197,461 | 1.15× |
| Sachsen | 185,013 | 1.1× |
| Schleswig-Holstein | 152,885 | 1.24× |
| Brandenburg | 144,389 | 1.36× |
| Berlin | 118,729 | 0.77× |
| Sachsen-Anhalt | 106,439 | 1.2× |
| Thüringen | 101,436 | 1.16× |
| Hamburg | 56,226 | 0.73× |
| Mecklenburg-Vorpommern | 42,609 | 0.65× |
| Saarland | 42,200 | 1× |
| Bremen | 21,067 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 2.17× | Kids & Family |
| Cynthia Erivo | 2.93× | Movies & TV |
| Nurse education | 1.52× | Kids & Family |
| Endless Space | 8.62× | Games |
| Software widget | 3.02× | Technology & Electronics |
| Janitor | 2.43× | Home & Garden |
| Ashes to Ashes (TV series) | 6.06× | Movies & TV |
| Gründerzeit | 1.6× | Politics & Society |
| Viator | 1.74× | Travel & Leisure |
| Nutritional yeast | 1.84× | Food & Beverages |
| Fauve Hautot | 7× | Movies & TV |
| Recep Tayyip Erdoğan University | 1.86× | Business & Career |
| Catania | 1.88× | Travel & Leisure |
| Eyelashes Regrow | 3.22× | Beauty & Wellness |
| Europa Passage | 2.02× | Shopping |
| Masking tape | 2.4× | Home & Garden |
| Fatima Jinnah Medical College | 1.8× | Business & Career |
| Schwarz-Weiß Essen | 1.64× | Sports |
| Ensiferum | 1.76× | Music & Radio |
| Enugu | 2.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.95 |
| Sustainability | BALANCE | 1.55 |
| Risk Appetite | THRILL | 1.45 |
| Career Orientation | POWER | 1.34 |
| Community Orientation | OPEN | 1.29 |
| Family Orientation | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.6% |
| Poland | 19.0% |
| Italy | 14.1% |
See Zooplus audiences in other countries
More Pets & Animals audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Zooplus have in Germany?
Zooplus has an estimated audience of 3,431,700 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zooplus fans?
0.0% of Zooplus fans are female, 100.0% are male, with an average age of 0.0 years.
Which brands do Zooplus fans like most?
Zooplus fans show strongest brand affinity for Collectable (2.17×), Cynthia Erivo (2.93×), and Nurse education (1.52×) over the country average.
Where do Zooplus fans live in Germany?
Zooplus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 713,240), Bayern (reach 565,818), and Baden-Württemberg (reach 438,222). These three regions account for the largest share of the active audience.
What other brands do Zooplus fans also like?
Beyond Zooplus itself, the audience over-indexes on Cynthia Erivo (2.93×), Nurse education (1.52×), Endless Space (8.62×), and Software widget (3.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zooplus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.