Rascasse Audience Intelligence

Zooplus Target Market in Germany

A data profile of the people who buy, follow and care about Zooplus in Germany — modelled from more than twelve digital signal sources. Zooplus has an estimated audience of 3,899,372 people in Germany.

#184among Brand in Germany#56in Pets & Animals

The average Zooplus fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include zooplus.de, Pet sitting, Cat food, with strongest over-indexing on zooplus.de (191.39× the country average).

Demographically, the Zooplus audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Pet Ownership, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zooplus fan in Germany is more female, around 34.3 years old, with strong Pet Ownership tendencies and a notable affinity for zooplus.de.

Category: Pets & Animals · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zooplus profile in Germany.

Audience size
3.9M
in Germany
Gender
83.8%♀
16.2% male
Age
34.3
average years
Country rank
#1527
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zooplus

83.8% are female, 16.2% are male, average age 34.3.

Fig. 02

Gender split

83.8%
Female
16.2%
Male
Demographic split for Zooplus audience in Germany
MetricValue
Female83.8%
Male16.2%
Average age34.3
Estimated audience size3,899,372
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Zooplus audience in Germany
Age bracketShare%
16-1929%
20-2923%
30-3922%
40-4920%
50+6%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Zooplus audience comes from Germany.

Worldwide audience distribution share by country for Zooplus
CountryShare
Germany31.7%
Italy19.0%
Poland15.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zooplus audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zooplus customers by region in Germany
#RegionReachAffinity×
01Brandenburg~200K1.33×
02Schleswig-Holstein~200K1.23×
03Sachsen-Anhalt~100K1.21×
04Thüringen~100K1.18×
05Rheinland-Pfalz~200K1.12×
06Niedersachsen~400K1.11×
07Sachsen~200K1.08×
08Saarland~50K1.06×
09Bayern~600K1.01×
10Mecklenburg-Vorpommern~70K0.93×
11Nordrhein-Westfalen~800K0.91×
12Baden-Württemberg~500K0.90×
13Hessen~200K0.85×
14Berlin~100K0.73×
15Bremen~20K0.73×
16Hamburg~60K0.70×
Fig. 06

Affinity by region

Affinity by region — Zooplus, Germany
0.70×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zooplus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zooplus audience
#·InterestCategoryAffinity×
01zooplus.dePets & Animals191.39×
02Pet sittingPets & Animals12.43×
03Pet Shop BoysMusic & Radio9.73×
04Gwyneth PaltrowMovies & TV9.04×
05LavazzaFood & Beverages8.91×
06Jessica AlbaMovies & TV8.73×
07Etihad AirwaysTravel & Leisure8.47×
08Christmas decorationHome & Garden7.64×
09VotingPolitics & Society7.52×
10Cat foodPets & Animals4.91×
11Tour de FranceSports3.89×
123. LigaSports3.83×
13Career developmentBusiness & Career3.74×
14Unique GiftsShopping3.61×
15HugendubelShopping3.39×
16Pet storePets & Animals3.14×
17NFLSports2.86×
18Pet foodPets & Animals2.78×
19Alexander ZverevSports2.77×
20Breaking newsMovies & TV2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zooplus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zooplus audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.91×
Career OrientationPOWER2.84×
Community OrientationOPEN1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zooplus audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.30×
Price SensitivityPREMIUM0.38×
SpiritualityBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zooplus's target market in Germany?

Zooplus's target market in Germany covers an estimated 3,899,372 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Zooplus customers?

83.8% of the Zooplus audience are female, 16.2% are male, with an average age of 34.3 years.

03

Which brands do Zooplus fans like most?

Zooplus fans show strongest brand affinity for zooplus.de (191.39×), Pet sitting (12.43×), and Cat food (4.91×) over the country average.

04

Where do Zooplus fans live in Germany?

Zooplus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Zooplus fans also like?

Beyond Zooplus itself, the audience over-indexes on Pet sitting (12.43×), Cat food (4.91×), Christmas decoration (7.64×), and Jessica Alba (8.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Zooplus audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zooplus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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