Zooplus Audience in Germany
Zooplus has an estimated audience of 3,431,700 people in Germany. 0.0% are female, 100.0% are male, average age 0.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pet sitting, Cat food, Veterinary medicine, Pet store, Pet food.
The average Zooplus fan in Germany is 0.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pet sitting, Cat food, Veterinary medicine, with strongest over-indexing on Pet sitting (9.39× the country average). Demographically, the Zooplus audience skews more male with an average age of 0.0, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Brand
Demographics of Zooplus fans
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 0.0 |
| Estimated audience size | 3,431,700 |
Audience persona
The typical Zooplus fan in Germany is more male, around 0.0 years old, with strong Pet Ownership tendencies and a notable affinity for Pet sitting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 713,240 | 0.95× |
| Bayern | 565,818 | 1.03× |
| Baden-Württemberg | 438,222 | 0.94× |
| Niedersachsen | 377,476 | 1.13× |
| Hessen | 231,580 | 0.89× |
| Rheinland-Pfalz | 197,461 | 1.15× |
| Sachsen | 185,013 | 1.1× |
| Schleswig-Holstein | 152,885 | 1.24× |
| Brandenburg | 144,389 | 1.36× |
| Berlin | 118,729 | 0.77× |
| Sachsen-Anhalt | 106,439 | 1.2× |
| Thüringen | 101,436 | 1.16× |
| Hamburg | 56,226 | 0.73× |
| Mecklenburg-Vorpommern | 42,609 | 0.65× |
| Saarland | 42,200 | 1× |
| Bremen | 21,067 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet sitting | 9.39× | Pets & Animals |
| Cat food | 7× | Pets & Animals |
| Veterinary medicine | 4.96× | Business & Career |
| Pet store | 4.03× | Pets & Animals |
| Pet food | 3.37× | Pets & Animals |
| Westdeutscher Rundfunk | 3.08× | Movies & TV |
| Volkswagen ID.3 | 9.8× | Cars & Mobility |
| zooplus.de | 35.71× | Pets & Animals |
| Volkswagen ID.4 | 6.96× | Cars & Mobility |
| Dog grooming | 4.05× | Pets & Animals |
| Flower bouquet | 2.54× | Home & Garden |
| Pet adoption | 3.83× | Pets & Animals |
| RTL Television | 1.99× | Movies & TV |
| Dog agility | 3.31× | Pets & Animals |
| Animal rights | 2.17× | Politics & Society |
| Running | 2.25× | Sports |
| Shampoo | 2.3× | Beauty & Wellness |
| Sewing | 1.88× | Home & Garden |
| Dog training | 3.34× | Pets & Animals |
| DFB-Pokal | 2.24× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.95 |
| Sustainability | BALANCE | 1.55 |
| Risk Appetite | THRILL | 1.45 |
| Career Orientation | POWER | 1.34 |
| Community Orientation | OPEN | 1.29 |
| Family Orientation | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.6% |
| Poland | 19.0% |
| Italy | 14.1% |
See Zooplus audiences in other countries
More Pets & Animals audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Zooplus have in Germany?
Zooplus has an estimated audience of 3,431,700 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zooplus fans?
0.0% of Zooplus fans are female, 100.0% are male, with an average age of 0.0 years.
Which brands do Zooplus fans like most?
Zooplus fans show strongest brand affinity for Pet sitting (9.39×), Cat food (7×), and Veterinary medicine (4.96×) over the country average.
Where do Zooplus fans live in Germany?
Zooplus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 713,240), Bayern (reach 565,818), and Baden-Württemberg (reach 438,222). These three regions account for the largest share of the active audience.
What other brands do Zooplus fans also like?
Beyond Zooplus itself, the audience over-indexes on Cat food (7×), Veterinary medicine (4.96×), Pet store (4.03×), and Pet food (3.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zooplus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.