Obedience school Audience in Germany
Obedience school has an estimated audience of 6,507,990 people in Germany. 73.4% are female, 26.6% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Pet store, Pet food, Dog grooming, Spiegel Online, Do it yourself (DIY).
The average Obedience school fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Pet store, Pet food, Dog grooming, with strongest over-indexing on Pet store (5.55× the country average). Demographically, the Obedience school audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Obedience school fans
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 40.7 |
| Estimated audience size | 6,507,990 |
Audience persona
The typical Obedience school fan in Germany is more female, around 40.7 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,530,225 | 1.07× |
| Bayern | 1,123,773 | 1.07× |
| Niedersachsen | 879,415 | 1.39× |
| Baden-Württemberg | 870,176 | 0.98× |
| Hessen | 512,568 | 1.03× |
| Rheinland-Pfalz | 395,426 | 1.21× |
| Schleswig-Holstein | 350,077 | 1.5× |
| Sachsen | 253,973 | 0.8× |
| Brandenburg | 208,551 | 1.03× |
| Berlin | 190,071 | 0.65× |
| Sachsen-Anhalt | 152,856 | 0.91× |
| Thüringen | 142,238 | 0.86× |
| Mecklenburg-Vorpommern | 132,490 | 1.07× |
| Hamburg | 129,516 | 0.88× |
| Saarland | 73,740 | 0.92× |
| Bremen | 34,485 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet store | 5.55× | Pets & Animals |
| Pet food | 3.64× | Pets & Animals |
| Dog grooming | 6.36× | Pets & Animals |
| Spiegel Online | 2.07× | News |
| Do it yourself (DIY) | 1.94× | Home & Garden |
| Fressnapf | 2.78× | Shopping |
| Great Dane | 4.06× | Pets & Animals |
| Labrador Retriever | 2.7× | Pets & Animals |
| Flowering plant | 3.28× | Home & Garden |
| Shih Tzu | 2.97× | Pets & Animals |
| Yorkshire Terrier | 2.87× | Pets & Animals |
| Beagle | 2.83× | Pets & Animals |
| Gala | 1.63× | News |
| Bernese Mountain Dog | 4.49× | Pets & Animals |
| Airbnb | 1.55× | Travel & Leisure |
| Pet sitting | 2.48× | Pets & Animals |
| Felix Baumgartner | 2.71× | Sports |
| Veterinary medicine | 2.2× | Business & Career |
| Bonprix | 1.83× | Shopping |
| Hundeurlaub | 4.77× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.63 |
| DIY Mentality | THRILL | 1.37 |
| Sustainability | BALANCE | 1.32 |
| Healthy Lifestyle | BALANCE | 1.28 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.0% |
| United States | 21.4% |
| Japan | 10.5% |
See Obedience school audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Obedience school have in Germany?
Obedience school has an estimated audience of 6,507,990 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Obedience school fans?
73.4% of Obedience school fans are female, 26.6% are male, with an average age of 40.7 years.
Which brands do Obedience school fans like most?
Obedience school fans show strongest brand affinity for Pet store (5.55×), Pet food (3.64×), and Dog grooming (6.36×) over the country average.
Where do Obedience school fans live in Germany?
Obedience school fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,530,225), Bayern (reach 1,123,773), and Niedersachsen (reach 879,415). These three regions account for the largest share of the active audience.
What other brands do Obedience school fans also like?
Beyond Obedience school itself, the audience over-indexes on Pet food (3.64×), Dog grooming (6.36×), Spiegel Online (2.07×), and Do it yourself (DIY) (1.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Obedience school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.