Dogs Audience in Germany
Dogs has an estimated audience of 14,108,661 people in Germany. 62.7% are female, 37.3% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Animal, Obedience school, Dog food, Dog breed, Maltese (dog).
The average Dogs fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Animal, Obedience school, Dog food, with strongest over-indexing on Animal (1.53× the country average). Demographically, the Dogs audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dogs fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 41.0 |
| Estimated audience size | 14,108,661 |
Audience persona
The typical Dogs fan in Germany is more female, around 41.0 years old, with strong Pet Ownership tendencies and a notable affinity for Animal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,654,791 | 1.18× |
| Bayern | 1,978,291 | 0.87× |
| Baden-Württemberg | 1,693,801 | 0.88× |
| Niedersachsen | 1,574,063 | 1.15× |
| Hessen | 913,291 | 0.85× |
| Sachsen | 741,902 | 1.07× |
| Rheinland-Pfalz | 699,070 | 0.99× |
| Schleswig-Holstein | 550,440 | 1.09× |
| Brandenburg | 547,310 | 1.25× |
| Berlin | 537,090 | 0.85× |
| Sachsen-Anhalt | 400,645 | 1.1× |
| Thüringen | 347,915 | 0.97× |
| Hamburg | 291,613 | 0.91× |
| Mecklenburg-Vorpommern | 286,920 | 1.07× |
| Saarland | 163,363 | 0.94× |
| Bremen | 100,089 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Animal | 1.53× | Pets & Animals |
| Obedience school | 2.37× | Pets & Animals |
| Dog food | 1.85× | Pets & Animals |
| Dog breed | 1.75× | Pets & Animals |
| Maltese (dog) | 2.16× | Pets & Animals |
| Yorkshire Terrier | 2.26× | Pets & Animals |
| Cats | 1.56× | Pets & Animals |
| Dog walking | 1.73× | Pets & Animals |
| Animal welfare | 1.54× | Politics & Society |
| Chihuahua (dog) | 1.99× | Pets & Animals |
| Pet food | 1.59× | Pets & Animals |
| Dachshund | 1.92× | Pets & Animals |
| Pet store | 1.76× | Pets & Animals |
| Fressnapf | 1.8× | Shopping |
| Beagle | 2× | Pets & Animals |
| Dog lovers | 1.6× | Pets & Animals |
| Dog collar | 1.65× | Pets & Animals |
| Siberian Husky | 1.86× | Pets & Animals |
| Equine nutrition | 1.95× | Pets & Animals |
| Labrador Retriever | 1.76× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.91 |
| Indulgence | JOY | 1.18 |
| Sports Activity | POWER | 1.09 |
| Tradition | CONSERVATISM | 1.09 |
| DIY Mentality | THRILL | 1.08 |
| Sustainability | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
See Dogs audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dogs have in Germany?
Dogs has an estimated audience of 14,108,661 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dogs fans?
62.7% of Dogs fans are female, 37.3% are male, with an average age of 41.0 years.
Which brands do Dogs fans like most?
Dogs fans show strongest brand affinity for Animal (1.53×), Obedience school (2.37×), and Dog food (1.85×) over the country average.
Where do Dogs fans live in Germany?
Dogs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,654,791), Bayern (reach 1,978,291), and Baden-Württemberg (reach 1,693,801). These three regions account for the largest share of the active audience.
What other brands do Dogs fans also like?
Beyond Dogs itself, the audience over-indexes on Obedience school (2.37×), Dog food (1.85×), Dog breed (1.75×), and Maltese (dog) (2.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.