Dogs Audience in Spain
Dogs has an estimated audience of 12,431,016 people in Spain. 58.3% are female, 41.7% are male, average age 46.2. Top regions: Galicia, Catalonia, Andalusia. Top brand affinities: Dog breed, Pet food, Pet store, Chihuahua (dog), Dog walking.
The average Dogs fan in Spain is 46.2 years old, more female, and lives primarily in Galicia. The audience is concentrated in Galicia, Catalonia, Andalusia. Top brand affinities include Dog breed, Pet food, Pet store, with strongest over-indexing on Dog breed (1.61× the country average). Demographically, the Dogs audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dogs fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 46.2 |
| Estimated audience size | 12,431,016 |
Audience persona
The typical Dogs fan in Spain is more female, around 46.2 years old, with strong Pet Ownership tendencies and a notable affinity for Dog breed.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Galicia | 1,687,500 | 10.17× |
| Catalonia | 1,229,687 | 0.55× |
| Andalusia | 1,092,676 | 0.45× |
| Community of Madrid | 1,054,823 | 0.5× |
| Comunidad Valenciana | 783,550 | 0.56× |
| Canary Islands | 366,237 | 0.59× |
| Balearic Islands | 243,569 | 0.7× |
| Castile and León | 232,061 | 0.43× |
| Region of Murcia | 194,485 | 0.46× |
| Basque Autonomous Country | 162,579 | 0.35× |
| Principality of Asturias | 162,308 | 0.55× |
| Castilla-La Mancha | 126,393 | 0.25× |
| Aragon | 93,913 | 0.29× |
| Cantabria | 58,846 | 0.38× |
| Extremadura | 53,165 | 0.2× |
| Navarre | 45,040 | 0.29× |
| La Rioja | 23,897 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.61× | Pets & Animals |
| Pet food | 1.54× | Pets & Animals |
| Pet store | 1.65× | Pets & Animals |
| Chihuahua (dog) | 2.04× | Pets & Animals |
| Dog walking | 1.7× | Pets & Animals |
| Yorkshire Terrier | 2.08× | Pets & Animals |
| Pomeranian (dog) | 2.07× | Pets & Animals |
| Dog food | 1.65× | Pets & Animals |
| Dog health | 1.77× | Pets & Animals |
| Shih Tzu | 2.05× | Pets & Animals |
| Litter box | 1.75× | Pets & Animals |
| Poodle | 1.89× | Pets & Animals |
| Maltese (dog) | 1.94× | Pets & Animals |
| Pug | 1.92× | Pets & Animals |
| Dog collar | 1.72× | Pets & Animals |
| Dachshund | 1.89× | Pets & Animals |
| Beagle | 1.88× | Pets & Animals |
| Cat food | 1.52× | Pets & Animals |
| Golden Retriever | 1.64× | Pets & Animals |
| French Bulldog | 1.64× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.43 |
| Community Orientation | OPEN | 1.2 |
| Need for Security | CONSERVATISM | 1.08 |
| Design Affinity | PREMIUM | 1.03 |
| Mindfulness | BALANCE | 0.97 |
| Social Media Usage | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
See Dogs audiences in other countries
More Pets & Animals audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Dogs have in Spain?
Dogs has an estimated audience of 12,431,016 people in Spain, concentrated in Galicia and Catalonia.
What is the gender split and age of Dogs fans?
58.3% of Dogs fans are female, 41.7% are male, with an average age of 46.2 years.
Which brands do Dogs fans like most?
Dogs fans show strongest brand affinity for Dog breed (1.61×), Pet food (1.54×), and Pet store (1.65×) over the country average.
Where do Dogs fans live in Spain?
Dogs fans in Spain are most concentrated in Galicia (reach 1,687,500), Catalonia (reach 1,229,687), and Andalusia (reach 1,092,676). These three regions account for the largest share of the active audience.
What other brands do Dogs fans also like?
Beyond Dogs itself, the audience over-indexes on Pet food (1.54×), Pet store (1.65×), Chihuahua (dog) (2.04×), and Dog walking (1.7×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.