A data profile of the people who buy, follow and care about Dogs in Spain — modelled from more than twelve digital signal sources. Dogs has an estimated audience of 12,431,016 people in Spain.
The average Dogs fan in Spain is 46.2 years old, more female, and lives primarily in Galicia.
The audience is concentrated in Galicia, Catalonia, Andalusia.
Top brand affinities include Dog breed, Pet food, Pet store, with strongest over-indexing on Dog breed (1.61× the country average).
Demographically, the Dogs audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Dogs fan in Spain is more female, around 46.2 years old, with strong Pet Ownership tendencies and a notable affinity for Dog breed.
The key figures that characterise the Dogs profile in Spain.
58.3% are female, 41.7% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 46.2 |
| Estimated audience size | 12,431,016 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Dogs audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
Where the Dogs audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Galicia | ~1.5M | 10.14× | |
| 02 | Balearic Islands | ~300K | 0.72× | |
| 03 | La Rioja | ~50K | 0.66× | |
| 04 | Canary Islands | ~400K | 0.62× | |
| 05 | Principality of Asturias | ~200K | 0.62× | |
| 06 | Comunidad Valenciana | ~800K | 0.57× | |
| 07 | Cantabria | ~90K | 0.56× | |
| 08 | Catalonia | ~1M | 0.55× | |
| 09 | Region of Murcia | ~200K | 0.53× | |
| 10 | Navarre | ~80K | 0.53× | |
| 11 | Community of Madrid | ~1M | 0.51× | |
| 12 | Extremadura | ~100K | 0.50× | |
| 13 | Castile and León | ~300K | 0.48× | |
| 14 | Andalusia | ~1M | 0.46× | |
| 15 | Aragon | ~100K | 0.44× | |
| 16 | Basque Autonomous Country | ~200K | 0.41× | |
| 17 | Castilla-La Mancha | ~200K | 0.39× |
The strongest cross-interests of the Dogs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yorkshire Terrier | Pets & Animals | 2.08× | ||
| 02 | Pomeranian (dog) | Pets & Animals | 2.07× | ||
| 03 | Shih Tzu | Pets & Animals | 2.05× | ||
| 04 | Chihuahua (dog) | Pets & Animals | 2.04× | ||
| 05 | Maltese (dog) | Pets & Animals | 1.94× | ||
| 06 | Pug | Pets & Animals | 1.92× | ||
| 07 | Poodle | Pets & Animals | 1.89× | ||
| 08 | Dachshund | Pets & Animals | 1.89× | ||
| 09 | Beagle | Pets & Animals | 1.88× | ||
| 10 | Dog health | Pets & Animals | 1.77× | ||
| 11 | Litter box | Pets & Animals | 1.75× | ||
| 12 | Dog collar | Pets & Animals | 1.72× | ||
| 13 | Dog walking | Pets & Animals | 1.70× | ||
| 14 | Pet store | Pets & Animals | 1.65× | ||
| 15 | Dog food | Pets & Animals | 1.65× | ||
| 16 | Golden Retriever | Pets & Animals | 1.64× | ||
| 17 | French Bulldog | Pets & Animals | 1.64× | ||
| 18 | Dog breed | Pets & Animals | 1.61× | ||
| 19 | Pet food | Pets & Animals | 1.54× | ||
| 20 | Cat food | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.27× | |
| Price Sensitivity | PREMIUM | 0.94× | |
| DIY Mentality | THRILL | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.70× | |
| Career Orientation | POWER | 0.72× | |
| Risk Appetite | THRILL | 0.73× |
Dogs has an estimated audience of 12,431,016 people in Spain, concentrated in Galicia and Catalonia.
58.3% of Dogs fans are female, 41.7% are male, with an average age of 46.2 years.
Dogs fans show strongest brand affinity for Dog breed (1.61×), Pet food (1.54×), and Pet store (1.65×) over the country average.
Dogs fans in Spain are most concentrated in Galicia (reach ~1.5M), Catalonia (reach ~1M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Dogs itself, the audience over-indexes on Pet food (1.54×), Pet store (1.65×), Chihuahua (dog) (2.04×), and Dog walking (1.7×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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